Tampax is a brand of tampons made by Procter and Gamble. The company first started making tampons in 1936. Tampax is currently the second highest selling brand of tampon on the market. Tampax manufactures six types of sanitary pads, fourteen types of tampons, and one type of menstrual cup. The brand has gone global with the availability in some countries including Europe, South America, Australia, Canada, India, Pakistan and some Middle Eastern countries. Despite some recent backlash against periods, there is evidence that suggests that some girls are beginning menstruation at an earlier age than before. A study published in 2015 found that girls born between 1990-2005 reached puberty three months earlier on average than those born at the same time before 1990. This means more girls are starting their period during middle school instead of high school or college like before.. Loud menstrual cups have gotten the attention of young women who want more options for dealing with their periods than traditional pads or tampons. Women who embrace menstruation are even rebranding periods as “moon time” instead of referring to it negatively as “that abominable mess” or “red tide” because they believe that menstruation can be beautiful . Tampax is a feminine care health care company that produces both menstrual products and other healthcare products for female consumers all over the world. Their main goal is to promote a healthier future for everyone globally by focusing on research and development, technology/innovation and marketing solutions to improve women's lives.