Vtech is a leading producer of both, toys and educational games. Its products focus on the development stages of children from ages 0 to 12. Vtech's learning toys are designed to nurture mental growth by simultaneously stimulating cognitive, sensory, language, literacy, creative, and social skills. They believe that every child goes through six developmental stages spanning from birth to twelve years old, each stage indivdually important for healthy growth. Vtech's team of designers focuses on creating innovative products for each stage in order to promote early childhood development. What sets Vtech apart from other toy manufactures is that they are one of the few still producing toys with cords. The cords are an integral part of their games which focuses on fine motor skills. The idea is for children to interact with different patterns using the cords which come in different colors and sizes. For example, along side playing with traditional toys like stuffed animal or blocks, children will find other choices like nursery rhyme electric keyboards which can play familiar tunes like Twinkle Twinkle Little Star making the game fun and challenging at the same time. Vtech's games also focus less on graphics but more on gameplay which helps develop logical thinking and deductive reasoning skills. Due to their modern approach to children's learning toys and games, they have garnered support from parents as well as celebrities like Shakira who has chosen this company as her exclusive toy design partner.