--- product_id: 12025518 title: "Willful Blindness: Why We Ignore the Obvious at Our Peril" brand: "margaret heffernan" price: "€ 23.08" currency: EUR in_stock: true reviews_count: 8 url: https://www.desertcart.pt/products/12025518-willful-blindness-why-we-ignore-the-obvious-at-our-peril store_origin: PT region: Portugal --- # Willful Blindness: Why We Ignore the Obvious at Our Peril **Brand:** margaret heffernan **Price:** € 23.08 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Willful Blindness: Why We Ignore the Obvious at Our Peril by margaret heffernan - **How much does it cost?** € 23.08 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/12025518-willful-blindness-why-we-ignore-the-obvious-at-our-peril) ## Best For - margaret heffernan enthusiasts ## Why This Product - Trusted margaret heffernan brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Willful Blindness: Why We Ignore the Obvious at Our Peril ## Images ![Willful Blindness: Why We Ignore the Obvious at Our Peril - Image 1](https://m.media-amazon.com/images/I/614+i9ZJ2nL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ An engaging and detailed look at a well known problem with the human brain *by L***I on Reviewed in the United States 🇺🇸 on November 27, 2011* Every thinking person knows that humans tend to "put their heads in the sand" when they don't like the facts in front of them, even if they have a hard time admitting this fault in themselves. The book's author, Margaret Heffernan, takes this well known phenomenon and delves deep, and from many angles, to show us what is going on in the human psyche when this happens, which apparently is all the time, and from this helps not us not only to see how others fall into this trap, but more importantly, what is going on in our own brains when we do the same thing.The major goal of this book is not just to explain why this aspect of human behavior happens, but to show why turning our eyes away from uncomfortable facts is such a bad thing for everyone involved. She does this by employing hindsight to see the huge mess that was made in many large scale examples. But she does not forget to mention how this behavior also helps us as social animals to work together. The nuance of this conundrum is not lost on her.Her background is in the business world, so she uses many examples from this sphere, along side applicable studies from psychology and neuroscience to demonstrate various aspects if willful blindness. She does go into other areas of human society, but business is what she seems to understand best, so it is not a problem that she spends a lot of time there. I'm guessing that because of this focus, this book will become popular among people in business and management, as it should.My only disappointment is not with the author or the material, but with annoying fact that this aspect of the human brain seems to be a permanent defect that will exhibit itself in every future generation. Our only defense is to try to mitigate its effects by education and awareness. It will be an ongoing battle, but as with all such books on human behavior, it helps us understand ourselves better, and the more we understand how our own brain can steer us in wrong directions the more we can avoid the traps we unknowingly set for ourselves.So that is about the content, but I also enjoyed Ms. Heffernan's writing. The book flowed well and kept me very engaged. With many books of this ilk, I find myself reading several chapters, then putting the book down for a few weeks before getting around to finishing it. With this book I found myself being drawn back to it every evening until I finished. It is a good read.Bottom Line: The human brain is a tricky thing to operate. We need all the help we can get. "Willful Blindness" is a book that gives such us help. I hope this book finds a wide audience. ### ⭐⭐⭐⭐⭐ Willful Blindness and the disasters it causes...a good read for people seeking a prepared and resilient society *by M***E on Reviewed in the United States 🇺🇸 on April 27, 2015* If I could, I would make this book required reading for every public official, and certainly everyone involved in emergency preparedness, disaster response, and continuity planning. I started rereading this book recently, and then the Nepal earthquake struck.Margaret Heffernan makes a strong case for how we make ourselves more vulnerable and less powerful by refusing to see what is right in front of us. America's multi-billion dollar dysfunctional relationship with emergency preparedness might well be called one of the most widespread and persistent examples of our willingness to ignore a situation to our own peril. Heffernan writes "...the Challenger explosion, the poorly coordinated response to Hurricane Katrina, climate change—can only happen when individuals and organizations turn a blind eye to what they know."Throughout the book Margaret Heffernan provides example after example, where regular people -- not crazed haters of humanity -- simply avoided being present to realities, and it cost us dearly. The stories of the Bernie Madoff fraud and scandal, ENRON, BP's Deepwater Horizon and their Texas City Oil Refinery explosion, and so many other disasters are FILLED with people who didn't speak up, claimed to be unaware, accepted the status quo, etc.Countless people in positions of authority in emergency preparedness and disaster response all across the country, but particularly in disaster-prone regions could be featured in any sequel to this book. Like so many people in Willful Blindness, they ignore the research on the efficacy of preparedness programs, and they continue to promote and put forth brochures, binders, pamphlets, classes, campaigns and trainings they know have never worked. Beyond the waste, and beyond the fact that people will suffer from the lack of preparedness, some know that this material is actually harmful* and they know that other less costly/more effective solutions exist. Willful Blindness gives us language to describe and discuss this phenomenon.Heffernan is careful to not paint bystanders and others remaining willfully ignorant as monsters. She, in fact, acknowledges the benefits derived by not confronting hard and distressing issues, and she gives high praise to the "Cassandras" -- the people who cannot leave the truth unknown.If you are a Cassandra for the topic of community emergency preparedness, Willful Blindness is filled with quality examples and a good dose of hope. This book could help people to find the courage to speak up, or provide more compelling arguments against our status quo lack of preparedness, and it's also an easy and thought-provoking read.* Two papers related to the detriments of fear- and threat-based messages in emergencies and disasters. http://cardcanhelp.org/images/I-Cant-Hear-You020915-Final.pdf and http://cardcanhelp.org/images/public-perception-of-disaster-preparedness-Rocky-Lopes.pdf ### ⭐⭐⭐⭐⭐ Willful Blindness *by S***O on Reviewed in the United States 🇺🇸 on July 18, 2012* This is a powerful book!Former producer for BBC Radio and TV, former CEO of several multimedia companies, and current writer Margaret Heffernan gives a vivid portrayal of willful blindness.Willful blindness, she proposes, "is part of the human condition" (page 222). It contributes to personal tragedies, corporate collapses, and crimes against humanity. She brings all of these alive with dramatic vignettes including the response of officials during and after Hurricane Katrina, the explosion on BP's Deepwater Horizon oil rig, the Abu Ghraib torture scandal, and others. She supports her proposition with studies by psychologists and neuroscientists and interviews of people who have witnessed and participated in willful blindness such as Cynthia Thomas who started the Under the Hood Cafe to offer soldiers at Fort Hood military base a place to hang out, Sherron Watkins who wrote to Enron chairman Ken Lay detailing accounting problems she could not resolve, Gillian Tett who predicted the problems at Northern Rock, and others. Her vignettes and the studies supporting them are captivating and persuasive.She does not leave us in that morass, however. After proposing that we all experience willful blindness, she contends that "it need not define who we are" (page 222). She then offers practical steps for what we can do to be attuned to it and to be on guard against it.This book is valuable as we live into the twenty-first century where we must face what we do not want to see about the perils of our planet. It gives us positive steps to avoid willful blindness about our personal contributions to these perils. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.pt/products/12025518-willful-blindness-why-we-ignore-the-obvious-at-our-peril](https://www.desertcart.pt/products/12025518-willful-blindness-why-we-ignore-the-obvious-at-our-peril) --- *Product available on Desertcart Portugal* *Store origin: PT* *Last updated: 2026-09-12*