---
product_id: 1459015
title: "Made to Stick: Why Some Ideas Survive and Others Die"
price: "€ 51.01"
currency: EUR
in_stock: true
url: https://www.desertcart.pt/products/1459015-made-to-stick-why-some-ideas-survive-and-others-die
store_origin: PT
region: Portugal
---

# 4.7/5 star rating from 1,889 readers Top #1 in Epistemology Philosophy Ranked #6 in Communication Reference Made to Stick: Why Some Ideas Survive and Others Die

**Price:** € 51.01
**Availability:** ✅ In Stock

## Summary

> 💡 Make your ideas impossible to ignore!

## Quick Answers

- **What is this?** Made to Stick: Why Some Ideas Survive and Others Die
- **How much does it cost?** € 51.01 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/1459015-made-to-stick-why-some-ideas-survive-and-others-die)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Master the Art of Influence:** Unlock the secrets behind ideas that captivate and persuade effortlessly.
- • **Backed by Real Success Stories:** Learn from Nobel laureates, educators, and innovators who made ideas stick.
- • **Boost Your Professional Impact:** Transform presentations, pitches, and campaigns with sticky communication.
- • **Six Proven Traits of Sticky Ideas:** Apply scientifically-backed principles to make your messages unforgettable.
- • **Join a Community of Thought Leaders:** Be part of the elite who shape culture, business, and social change.

## Overview

Made to Stick is a New York Times bestseller that reveals why some ideas thrive while others fade away. Authored by Chip and Dan Heath, this book distills six key traits that make messages memorable, supported by compelling real-world examples. With a 4.7-star rating from nearly 1,900 readers and top rankings in philosophy and communication, it’s a must-read for professionals aiming to elevate their influence and communication skills.

## Description

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”— The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick , Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

## Features

- Great product!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #7,251 in Books ( See Top 100 in Books ) #1 in Epistemology Philosophy #6 in Communication Reference (Books) #12 in Strategic Business Planning |
| Customer Reviews | 4.7 out of 5 stars 1,889 Reviews |

## Images

![Made to Stick: Why Some Ideas Survive and Others Die - Image 1](https://m.media-amazon.com/images/I/71ZtF6rSKYL.jpg)

## Available Options

This product comes in different **Size** options.

## Frequently Bought Together

- Made to Stick: Why Some Ideas Survive and Others Die
- Switch: How to Change Things When Change Is Hard
- The Power of Moments: Why Certain Experiences Have Extraordinary Impact

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*Product available on Desertcart Portugal*
*Store origin: PT*
*Last updated: 2026-09-23*