--- product_id: 148650997 title: "Hooked: How to Build Habit-Forming Products" price: "FREE" currency: EUR in_stock: false reviews_count: 13 url: https://www.desertcart.pt/products/148650997-hooked-how-to-build-habit-forming-products store_origin: PT region: Portugal --- # Hooked: How to Build Habit-Forming Products **Price:** FREE **Availability:** ❌ Out of Stock ## Quick Answers - **What is this?** Hooked: How to Build Habit-Forming Products - **How much does it cost?** FREE with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/148650997-hooked-how-to-build-habit-forming-products) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description *** IMPORTANT NOTE: This version of the book is the low-resolution self-published edition. It is highly recommended that readers by the edition with the YELLOW cover, see: www.desertcart.com/dp/1591847788/ Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers: - Practical insights to create user habits that stick. - Actionable steps for building products people love. - Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products. Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Review: Hooked by Nir Eyal is one of the few great business books - You have to read lots of books to find the occasional gem. Hooked by Nir Eyal is one of the few great business books. It answers the fundamental and intriguing question: Why don’t you ever see advertising from Facebook, Google, Linked In, Twitter or Instagram? In its simplest form the answer is easy – they have a habit forming service that solves the users pain better than the alternatives. Change creates opportunity •You can no longer place lots of display advertising to occupy a space in peoples minds. Media is very fragmented so there is a lot of waste and it can be very expensive. •People are giving brands less and less attention: •There's more choice than ever before •There's more marketing messages than ever before •Peoples lives are busier than ever before •Devices to access the internet are getting smaller and smaller PC- laptop- tablet- smartphone-wearable So what do these habit forming brands do? Habit forming brands have worked out how to make consumers form new habits. •They connect the users problem with their solution frequently (many times a week) to create habit forming products. •They know, just like the old fashioned advertisers that money follows engagement because engagement keeps you top of mind. •They also consistently think of the users pain, if there isn’t pain, there isn’t a problem and there isn’t a need for the solution. Nir reminds us that the goal of a product or service is to satisfy a need and that marketing tactics should convert internal triggers in the customers mind into external triggers that they can take action on. They then get a reward for their action which triggers them to come back multiple times and often increase their investment of money and time. They also invest their personalise reputation by telling others. In other words, word of mouth which is the most powerful marketing tool available. This is a must read book for all entrepreneurs. Review: Interesting way to structure your products - An easy read and well structured book about tips and tricks that can greatly enhance how your users interact with your digital products/apps/websites and become "hooked". It is accompanied by real life examples and two case studies which makes the concepts come to life easily. Overall a good read and a source of inspiration for product development. ## Technical Specifications | Specification | Value | |---------------|-------| | Customer Reviews | 4.4 out of 5 stars 9,021 Reviews | ## Images ![Hooked: How to Build Habit-Forming Products - Image 1](https://m.media-amazon.com/images/I/613CCuI3jAL.jpg) ## Available Options This product comes in different **Media Language, Media Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Hooked by Nir Eyal is one of the few great business books *by J***M on 3 March 2016* You have to read lots of books to find the occasional gem. Hooked by Nir Eyal is one of the few great business books. It answers the fundamental and intriguing question: Why don’t you ever see advertising from Facebook, Google, Linked In, Twitter or Instagram? In its simplest form the answer is easy – they have a habit forming service that solves the users pain better than the alternatives. Change creates opportunity •You can no longer place lots of display advertising to occupy a space in peoples minds. Media is very fragmented so there is a lot of waste and it can be very expensive. •People are giving brands less and less attention: •There's more choice than ever before •There's more marketing messages than ever before •Peoples lives are busier than ever before •Devices to access the internet are getting smaller and smaller PC- laptop- tablet- smartphone-wearable So what do these habit forming brands do? Habit forming brands have worked out how to make consumers form new habits. •They connect the users problem with their solution frequently (many times a week) to create habit forming products. •They know, just like the old fashioned advertisers that money follows engagement because engagement keeps you top of mind. •They also consistently think of the users pain, if there isn’t pain, there isn’t a problem and there isn’t a need for the solution. Nir reminds us that the goal of a product or service is to satisfy a need and that marketing tactics should convert internal triggers in the customers mind into external triggers that they can take action on. They then get a reward for their action which triggers them to come back multiple times and often increase their investment of money and time. They also invest their personalise reputation by telling others. In other words, word of mouth which is the most powerful marketing tool available. This is a must read book for all entrepreneurs. ### ⭐⭐⭐⭐ Interesting way to structure your products *by N***O on 29 December 2019* An easy read and well structured book about tips and tricks that can greatly enhance how your users interact with your digital products/apps/websites and become "hooked". It is accompanied by real life examples and two case studies which makes the concepts come to life easily. Overall a good read and a source of inspiration for product development. ### ⭐⭐⭐⭐⭐ Habit Creation Bible *by S***C on 30 September 2016* Hooked is based around the four step process that causes products, apps to become habit forming. The battle most tech companies now face is the battle for consumer’s attention. The vast majority of the population now carry round with them a device that triggers their attention, businesses and services can get them thinking or acting in desired ways around the clock. Billion pound valuations have been drummed up for companies such as Whatsapp, Snapchat and Instagram without taking a penny, because these apps were to become so heavily engrained into peoples lives. Attention comes first, monetisation second. These wild valuations come from the ability these apps have to make consumers use them everyday, all the time, with minimal conscious prompting. The book helps to establish the process apps go through to get to this habit forming status, following a ‘trigger’, ‘action’, ‘reward’, ‘investment’. It takes all four to create a habit forming product and have a longevity to success. The book describes the reward elements that drive our actions. The needs of the self, the tribe, and the hunt. It puts many everyday things into perspective and gave me a greater understanding us to why we act as we do. I found this aspect particularly eye opening. Overall I found this book extremely useful, and look forward to referencing it in the future. 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