---
product_id: 15022126
title: "The Green Marketing Manifesto Hardcover – December 17, 2007"
brand: "john grant"
price: "€ 79.72"
currency: EUR
in_stock: true
reviews_count: 12
url: https://www.desertcart.pt/products/15022126-the-green-marketing-manifesto-hardcover-december-17-2007
store_origin: PT
region: Portugal
---

# The Green Marketing Manifesto Hardcover – December 17, 2007

**Brand:** john grant
**Price:** € 79.72
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Green Marketing Manifesto Hardcover – December 17, 2007 by john grant
- **How much does it cost?** € 79.72 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/15022126-the-green-marketing-manifesto-hardcover-december-17-2007)

## Best For

- john grant enthusiasts

## Why This Product

- Trusted john grant brand quality
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## Description

Full description not available

## Images

![The Green Marketing Manifesto Hardcover – December 17, 2007 - Image 1](https://images-na.ssl-images-amazon.com/images/I/51e2BdoUAzL.jpg)
![The Green Marketing Manifesto Hardcover – December 17, 2007 - Image 2](https://images-na.ssl-images-amazon.com/images/I/51rVBhex3zL.jpg)
![The Green Marketing Manifesto Hardcover – December 17, 2007 - Image 3](https://images-na.ssl-images-amazon.com/images/I/312evVSDcUL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Phenomenal Book, Immensely Readable
  

*by C***R on Reviewed in the United States on November 19, 2009*

This book is meaningful, well written and logically presented. The author takes the fact that traditional marketing encourages people to buy more stuff; and yet green values mitigate against excessive consumption. How is the gap addressed by marketing people who want to be green? He then presents a grid of nine approaches and analyses them one-by-one in an intelligent and not over laboured way, full of humour, anecdotes and examples.The language is clear and the book is well written and immensely readable. It is not just for marketing people or green people, but anybody who reads it will come out with a greater awareness of both.

### ⭐⭐⭐ 







  
  
    meh
  

*by I***L on Reviewed in the United States on December 19, 2011*

obvious, dated book.  If you don't know anything about the subject you may find it to be helpful, but I was very underwhelmed.

### ⭐⭐⭐⭐⭐ 







  
  
    An important read
  

*by G***Y on Reviewed in the United States on January 2, 2008*

John Grant's latest book is both a timely and important read. It deals with the role marketers and brands can play in making green normal behavior. It gives a straightforward model of thinking (a 3 x 3 grid) about the role brands and marketing can play, and how to avoid the pitfalls of greenwashing. A provocative read, packed full of examples, to make you think.

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*Product available on Desertcart Portugal*
*Store origin: PT*
*Last updated: 2026-03-21*