---
product_id: 18666160
title: "Urban Decay Eyeshadow Primer Potion - Nude Eyeshadow Base for Smooth Makeup"
brand: "urban decay"
price: "€ 49.55"
currency: EUR
in_stock: true
reviews_count: 13
category: "Urban Decay"
url: https://www.desertcart.pt/products/18666160-urban-decay-eyeshadow-primer-potion-nude-eyeshadow-base-for-smooth
store_origin: PT
region: Portugal
---

# 24HR wear power Subtle shimmer finish Creamy, lightweight formula Urban Decay Eyeshadow Primer Potion - Nude Eyeshadow Base for Smooth Makeup

**Brand:** urban decay
**Price:** € 49.55
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your eye game with crease-proof, glow-up magic!

## Quick Answers

- **What is this?** Urban Decay Eyeshadow Primer Potion - Nude Eyeshadow Base for Smooth Makeup by urban decay
- **How much does it cost?** € 49.55 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/18666160-urban-decay-eyeshadow-primer-potion-nude-eyeshadow-base-for-smooth)

## Best For

- urban decay enthusiasts

## Why This Product

- Trusted urban decay brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Universal Glow:** Shimmery nude base enhances every skin tone and eye shape
- • **All-Day Flawless:** Locks in vibrant, crease-free eyeshadow for 24+ hours
- • **Smart Polymer Tech:** Prevents fading and creasing even on oily lids
- • **Vegan & Clean Beauty:** Cruelty-free, oil/paraben/phthalate/sulfate-free formula for guilt-free glam
- • **Precision Application:** Flocked wand delivers smooth, controlled primer coverage every time

## Overview

Urban Decay Eyeshadow Primer Potion in Nude is a vegan, cruelty-free creamy primer that smooths eyelids and intensifies eyeshadow wear up to 24 hours. Featuring advanced polymer technology, it prevents creasing and fading on all skin types and tones, leaving a subtle shimmer finish that enhances both natural and bold looks. The precision applicator ensures effortless, long-lasting makeup perfection.

## Description

desertcart.com: URBAN DECAY Shimmer Eyeshadow Primer Potion - Opaque Shimmer(Sin - 0.33 oz) | Prevents Creasing + Fading, Works for All Skin Tones, Intensifies Eyeshadow Up to 24HR Wear, Available in 4 Finishes : Beauty & Personal Care

Review: This Stuff Really Works! - It took me forever to decide to buy this, but I'm so glad I did. I bought the anti-aging transparent. It glides on my eyelids so easily and is very light (weight and color). At first I thought, " How can this stuff make any difference?" but then my eyeshadow went on so smoothly, and I only had to use half as much to get the same coverage - actually better coverage. I put some on each lid with the applicator and then smooth it from my lashes up with my fingers. It's great!
Review: Long-Lasting, Crease-Free Wear – My Go-To Eyeshadow Primer - I absolutely love the Urban Decay Eyeshadow Primer Potion and have been using it ever since my sister first gave me a tube to try. From the very first use, I noticed a huge difference in how my eyeshadow and eyeliner performed throughout the day. This primer works incredibly well at keeping my eye makeup in place. I apply a very small amount to my eyelids before eyeshadow, and it creates the perfect smooth base. A little truly goes a long way, which means one tube lasts me an extremely long time. The larger tube size is another feature I appreciate because it offers great value and doesn’t need to be replaced often. One of my favorite ways to use this primer is not only on my eyelids but also lightly under my eyes before applying eyeliner. Doing this helps my liner stay exactly where I put it, without smudging or fading. My eyeliner stays on all day, and I do not experience creasing or oily lids, even after hours of wear. Overall, this primer keeps my eye makeup looking fresh from morning to night. It prevents creasing, controls oil, extends wear time, and helps my eyeliner and eyeshadow stay vibrant and in place. I highly recommend it to anyone looking for a reliable, long-lasting eyeshadow primer that truly delivers on its promises.

## Features

- NUDE EYE PRIMER: Urban Decay Eyeshadow Primer Potion is an award-winning, shimmery pale nude eyelid primer that delivers visibly smooth lids, vibrant, crease-free color, and long-lasting eyeshadow looks.
- ENHANCES EYESHADOW: Powered by polymer technology, this essential primer prevents eyeshadow and eyeliner from creasing and fading, ensuring your eye makeup stays flawless all day.
- SHIMMER FINISH: This creamy, pale nude primer leaves a subtle shimmer base suitable for bold or natural looks across all skin tones, types, and eye shapes. Formulated vegan and cruelty-free, ideal for oily lids and crepey skin.
- PRO TIP: Mix with your favorite eyeshadow or 24/7 Glide-On Pencil for crease-free, custom cream shadows and liners. Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
- HOW TO USE: A little goes a long way—apply a touch before eye makeup for long-lasting, crease-resistant eyeshadow. Use the flocked wand applicator for precise, controlled application every time.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B015KBH894 |
| Best Sellers Rank | #3,733 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Eyeshadow Bases & Primers |
| Brand | URBAN DECAY |
| Brand Name | URBAN DECAY |
| Container Type | Tube |
| Country as Labeled | United States |
| Country/Region Of Origin | United States |
| Coverage | buildable |
| Customer Reviews | 4.4 out of 5 stars 11,392 Reviews |
| Finish Types | Shimmery |
| Global Trade Identification Number | 03605971498398 |
| Item Dimensions | 0.9 x 1.02 x 4.21 inches |
| Item Form | Cream |
| Item Highlight | Prevents Creasing + Fading, Works for All Skin Tones, Intensifies Eyeshadow Up to 24HR Wear, Available in 4 Finishes |
| Item Volume | 11 ml |
| Item Weight | 0.02 kg |
| Manufacturer | Urban Decay |
| Manufacturer Part Number | 1325554 |
| Material Features | Cruelty Free, Vegan |
| Material Type Free | Oil Free, Paraben Free, Phthalate Free, Sulfate Free |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | With polymer technology, this primer visibly smooths lids & creates the perfect base for eyeshadow & eyeliner. Product Benefits With polymer technology, this primer visibly smooths lids & creates the perfect base for eyeshadow & eyeliner. See more |
| Skin Tone | All |
| Skin Type | Combination, Dry, Normal, Oily, Sensitive |
| Specialty | Color Enhancing, Color Extending |
| UPC | 764130833234 604214738904 |

## Product Details

- **Brand:** URBAN DECAY
- **Item Form:** Cream
- **Package Information:** Tube
- **Skin Type:** Combination, Dry, Normal, Oily, Sensitive

## Images

![Urban Decay Eyeshadow Primer Potion - Nude Eyeshadow Base for Smooth Makeup - Image 1](https://m.media-amazon.com/images/I/71f6KrriP2L.jpg)
![Urban Decay Eyeshadow Primer Potion - Nude Eyeshadow Base for Smooth Makeup - Image 2](https://m.media-amazon.com/images/I/81SPtMLUqKL.jpg)
![Urban Decay Eyeshadow Primer Potion - Nude Eyeshadow Base for Smooth Makeup - Image 3](https://m.media-amazon.com/images/I/71MF9mNS4uL.jpg)
![Urban Decay Eyeshadow Primer Potion - Nude Eyeshadow Base for Smooth Makeup - Image 4](https://m.media-amazon.com/images/I/81pUu-OGVCL.jpg)
![Urban Decay Eyeshadow Primer Potion - Nude Eyeshadow Base for Smooth Makeup - Image 5](https://m.media-amazon.com/images/I/812oXClTMBL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ This Stuff Really Works!
*by J***S on August 25, 2026*

It took me forever to decide to buy this, but I'm so glad I did. I bought the anti-aging transparent. It glides on my eyelids so easily and is very light (weight and color). At first I thought, " How can this stuff make any difference?" but then my eyeshadow went on so smoothly, and I only had to use half as much to get the same coverage - actually better coverage. I put some on each lid with the applicator and then smooth it from my lashes up with my fingers. It's great!

### ⭐⭐⭐⭐⭐ Long-Lasting, Crease-Free Wear – My Go-To Eyeshadow Primer
*by A***1 on February 19, 2026*

I absolutely love the Urban Decay Eyeshadow Primer Potion and have been using it ever since my sister first gave me a tube to try. From the very first use, I noticed a huge difference in how my eyeshadow and eyeliner performed throughout the day. This primer works incredibly well at keeping my eye makeup in place. I apply a very small amount to my eyelids before eyeshadow, and it creates the perfect smooth base. A little truly goes a long way, which means one tube lasts me an extremely long time. The larger tube size is another feature I appreciate because it offers great value and doesn’t need to be replaced often. One of my favorite ways to use this primer is not only on my eyelids but also lightly under my eyes before applying eyeliner. Doing this helps my liner stay exactly where I put it, without smudging or fading. My eyeliner stays on all day, and I do not experience creasing or oily lids, even after hours of wear. Overall, this primer keeps my eye makeup looking fresh from morning to night. It prevents creasing, controls oil, extends wear time, and helps my eyeliner and eyeshadow stay vibrant and in place. I highly recommend it to anyone looking for a reliable, long-lasting eyeshadow primer that truly delivers on its promises.

### ⭐⭐⭐⭐⭐ It's beautiful and very long lasting
*by J***. on August 21, 2026*

Love this primer! Beautiful subtle color, not so subtle sheen. I'm not sure how it would look on ladies with darker complexions. It lasts a bit too well perhaps. I remove my makeup w/ thinned baby shampoo, (per opthalmologist rec.) and it's a bit challenging. But it holds onto shadow where I apply it, and gives a subtle sheen where I don't. I'm on my second tube :)

## Frequently Bought Together

- Urban Decay Shimmer Eyeshadow Primer Potion Sin, Shimmer Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All Skin Tones, Vegan - 0.33 fl oz
- Urban Decay 24/7 Longwear Eyeshadow Single, High-Pigment Eye Shadow Compact, Smooth & Blendable Colors, Crease-free, Matte Satin Shimmer & Metallic Finishes - 0.06 oz
- URBAN DECAY Naked 3 Mini, Soft Pink Neutral Eyeshadow Palette, Matte & Shimmer Finish, 6 Rosy Nude Eye Shadows, Natural Everyday to Smokey Eye Makeup Looks, Travel Friendly Size, Vegan, Cruelty-free

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**Shop now:** [https://www.desertcart.pt/products/18666160-urban-decay-eyeshadow-primer-potion-nude-eyeshadow-base-for-smooth](https://www.desertcart.pt/products/18666160-urban-decay-eyeshadow-primer-potion-nude-eyeshadow-base-for-smooth)

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*Product available on Desertcart Portugal*
*Store origin: PT*
*Last updated: 2026-09-06*