--- product_id: 19965832 title: "The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy" brand: "beckerman beckerman" price: "€ 22.92" currency: EUR in_stock: true reviews_count: 12 url: https://www.desertcart.pt/products/19965832-the-sonic-boom-how-sound-transforms-the-way-we-think store_origin: PT region: Portugal --- # The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy **Brand:** beckerman beckerman **Price:** € 22.92 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy by beckerman beckerman - **How much does it cost?** € 22.92 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/19965832-the-sonic-boom-how-sound-transforms-the-way-we-think) ## Best For - beckerman beckerman enthusiasts ## Why This Product - Trusted beckerman beckerman brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy ## Images ![The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy - Image 1](https://m.media-amazon.com/images/I/71s8zM+LZ3L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars Fascinating and engaging look at sound in our environment. *by J***N on Reviewed in the United States on December 8, 2014* Whether or not you consider yourself a sound/music person, a visual person, or don't think in those definitions, The Sonic Boom is a fascinating look at sounds in our lives. The Sonic Boom is about how sound affects people’s mood and perception of atmosphere, and how sounds can evoke emotions and create brand loyalty. The primary concept of the book is the “boom moment”, which is defined as the right sound or music used to convey information and create connections through the use of memory and creation of new experiences. Boom moments are also described in The Sonic Boom as ways sound is used to, “spark memories, tell rich stories with incredible efficiency and most importantly elicit feelings”. I found this to be a very interesting perspective. The Sonic Boom describes how sounds and music provide information, reinforce messages, and create positive or negative environments – including the concept of “sonic trash” and how to get rid of it in your life. It’s a very engaging read, and definitely made me think about sound in a new way. ### ⭐⭐⭐ 3.0 out of 5 stars An interesting read, but falls flat overall and approaches self-promotion *by D***N on Reviewed in the United States on April 21, 2015* This book is alright. There are some really interesting stories that get to the heart of the topic (and keep you reading), but a lot of the book seems like self promotion for Joel's company. It could also benefit from an appendix of links where readers can go to hear the things he's talking about. I kept finding myself Googling jingles or sound effects to try to put a sound with the story.He could learn a bit from Malcolm Gladwell for how to make these kinds of topics more riveting and concise. ### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars Turning your ears on! *by J***P on Reviewed in the United States on August 19, 2016* So many of these books are analytical treatises looking at physiological and psychological impact of sound. This is a practical day to day analysis of how sound effects us. Written by people who have lived this experience themselves. I teach Sound Design for Live Theatre and one of the biggest difficulties I have at the intro level is turning the students ears on, making them aware of the sound environment they live in. I have found no other book that is as accessible for people who are just beginning to understand the impact of sound in their lives and how we can use it to focus the attention of others.While almost exclusively anecdotal, it took me a long time to read. Not that it is complicated material but so much of what they write about is available on the internet in various forms. I would find myself reading a couple of pages and then stopping to look up videos of the topic being addressed.For those if us who are analytically minded or have been working in this field for a long time this is a fun reminder that we live in a real world where the use of sound can have a real impact on our day to day lives. For those who are just beginning to understand how sound effects us it is an eye opening way to turn your ears on. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.pt/products/19965832-the-sonic-boom-how-sound-transforms-the-way-we-think](https://www.desertcart.pt/products/19965832-the-sonic-boom-how-sound-transforms-the-way-we-think) --- *Product available on Desertcart Portugal* *Store origin: PT* *Last updated: 2026-04-23*