--- product_id: 254411633 title: "St. Martin's Press Copywriter's Handbook, The (4th Edition): A Step-By-Step Guide to Writing Copy that Sells" price: "€ 32.25" currency: EUR in_stock: true reviews_count: 8 url: https://www.desertcart.pt/products/254411633-st-martins-press-copywriters-handbook-the-4th-edition-a-step store_origin: PT region: Portugal --- # Top #2 in Business Writing - proven bestseller 496 pages of expert copywriting wisdom 4th Edition - refined & up-to-date strategies St. Martin's Press Copywriter's Handbook, The (4th Edition): A Step-By-Step Guide to Writing Copy that Sells **Price:** € 32.25 **Availability:** ✅ In Stock ## Summary > 🖋️ Write to Win: Your Ultimate Copywriting Companion ## Quick Answers - **What is this?** St. Martin's Press Copywriter's Handbook, The (4th Edition): A Step-By-Step Guide to Writing Copy that Sells - **How much does it cost?** € 32.25 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/254411633-st-martins-press-copywriters-handbook-the-4th-edition-a-step) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Portable Paperback Format:** Take this 496-page powerhouse anywhere and never miss a beat in your copywriting journey. - • **Master the Art of Persuasion:** Step-by-step guidance to craft copy that converts and sells. - • **Industry-Recognized Bestseller:** Ranked #2 in Business Aspects of Writing, trusted by thousands. - • **Practical & Actionable Insights:** Clear, concise techniques you can apply immediately to boost your marketing impact. - • **Beginner-Friendly Yet Comprehensive:** Perfect for newcomers and seasoned pros seeking a reliable reference. ## Overview The St. Martin's Press Copywriter's Handbook (4th Edition) is a 496-page paperback guide offering step-by-step instructions to craft compelling copy that sells. Highly rated with 4.7 stars from over 1,000 reviews, it ranks #2 in Business Writing and is ideal for beginners and professionals aiming to sharpen their marketing writing skills. ## Description The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step "Motivating Sequence" for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful "lead magnets" that double response rates * The "4 S" formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. Review: Excellent - Really enjoying this book. Exactly what I was looking for. Covers the major aspects of copywriting and is a great resource to reference in the future. Review: Beginner friendly - This is the no.1 book for a beginner ## Features - Binding : paperback - Pages : 496 - Publisher : Saint Martin's Griffin,U.S. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #40,685 in Books ( See Top 100 in Books ) #3 in Business Aspects of Writing #30 in Financial Statements #48 in Academic & Scholarly Writing | | Customer Reviews | 4.7 out of 5 stars 1,066 Reviews | ## Images ![St. Martin's Press Copywriter's Handbook, The (4th Edition): A Step-By-Step Guide to Writing Copy that Sells - Image 1](https://m.media-amazon.com/images/I/71rmzN9mJQL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Excellent *by M***K on 2 January 2021* Really enjoying this book. Exactly what I was looking for. Covers the major aspects of copywriting and is a great resource to reference in the future. ### ⭐⭐⭐⭐⭐ Beginner friendly *by H***O on 16 December 2025* This is the no.1 book for a beginner ### ⭐⭐⭐⭐⭐ The Bible of Copywriting *by M***O on 8 August 2023* This book is a must-have for every copywriter. ## Frequently Bought Together - Copywriter's Handbook - Scientific Advertising: 21 advertising, headline and copywriting techniques --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.pt/products/254411633-st-martins-press-copywriters-handbook-the-4th-edition-a-step](https://www.desertcart.pt/products/254411633-st-martins-press-copywriters-handbook-the-4th-edition-a-step) --- *Product available on Desertcart Portugal* *Store origin: PT* *Last updated: 2026-10-11*