---
product_id: 256281463
title: "Color Charm WELLA Demi Activating Lotion for Hair 15.4 oz"
brand: "colorcharm"
price: "€ 32.12"
currency: EUR
in_stock: true
reviews_count: 5
category: "Colorcharm"
url: https://www.desertcart.pt/products/256281463-color-charm-wella-demi-activating-lotion-for-hair-15-4
store_origin: PT
region: Portugal
---

# Precise activation for demi-permanent color 15.4 oz optimal volume Protects hair during color deposit Color Charm WELLA Demi Activating Lotion for Hair 15.4 oz

**Brand:** colorcharm
**Price:** € 32.12
**Availability:** ✅ In Stock

## Summary

> 🎨 Activate brilliance, protect your vibe.

## Quick Answers

- **What is this?** Color Charm WELLA Demi Activating Lotion for Hair 15.4 oz by colorcharm
- **How much does it cost?** € 32.12 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/256281463-color-charm-wella-demi-activating-lotion-for-hair-15-4)

## Best For

- colorcharm enthusiasts

## Why This Product

- Trusted colorcharm brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Salon-Quality at Home:** Trusted by professionals and loved by millennials who demand salon results with the convenience of at-home application.
- • **Optimal Hair Protection:** Creamy consistency ensures gentle yet effective color deposit without damaging your hair’s natural integrity.
- • **Versatile Compatibility:** Works seamlessly with permanent lines, lighteners, and demi-permanent formulas for professional-grade color customization.
- • **Long-Lasting Color Impact:** Delivers rich color deposit without lift, maintaining your hair’s natural depth and tone for weeks.
- • **Flawless Demi-Permanent Activation:** Specifically formulated to perfectly activate Wella Color Charm demi-permanent hair color for vibrant, lasting results.

## Overview

Wella Color Charm Demi Activating Lotion (15.4 oz) is a salon-grade developer designed exclusively for Wella’s demi-permanent hair color line. It provides the perfect activation level to deposit rich, vibrant color without lifting the natural hair pigment, ensuring optimal hair protection with a creamy, easy-to-mix consistency. Ideal for professional and at-home use, it supports long-lasting, fade-resistant color while maintaining hair health.

## Description

Wella Colorcharm Activating Lotion is formulated specifically for Wella colorcharm Demi-Permanent hair color. Provides proper level of activation for EFFECTIVE COLOR deposit without lift.Use with permanent lines, lighteners(developers) & demi-permanentCREAMY CONSISTENCY when mixed with powder lightenerHelps ensure optimum hair protectionStore in a cool location

Review: Llego en buen estado y tiene un buen contenido!
Review: okay my hair is plain dark ash with 5 percent gray around face. I had highlights put in 6 wks ago, but I made the mistake of letting her put me under dryer to develop faster (I know better)...so my hair is fried in highlighted areas. I have medium naturally curly hair, light corseness texture. Hair Length is passed shoulders and thick. I also have soft water. I did whole head and that took almost 2 TUBES of Demi color and about a half bottle of developer. Demi- color used is 8N-8/10, this is called light natural blonde. I took advice from previous reviews on going 2 shade lighter and I'm glad I did, this color is a litter darker then I thought would be, but I love it. Gray coverage is okay, it blends a lot better, but not totally covered. My hair felt gross when I was rinsing out stuff and after shampooing but conditioner and deep conditioner changed that. It left my hair softer, the fried area's of hair look much better, feel softer and curl naturally again. I only wash my hair 1 a week, so this will last. ONCE AGAIN, GO 2 SHADES LIGHTER THAN WHAT YOU WANT. This stuff goes darker then you think. I will be using this for has long has I can get away with it to give my hair a break and then I will highlight again.

## Features

- Activation Lotion For Optimum Hair Protection
- Formulated Specifically For Color Charm Demi-Permanent Hair Color
- Provides Proper Level of Activation For Effective Deposit Without Lift
- 15.4 oz

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00FKW8C9Y |
| ASIN  | B00FKW8C9Y |
| Best Sellers Rank | #47,776 in Beauty ( See Top 100 in Beauty ) #676 in Permanent Hair Color |
| Customer reviews | 4.6 4.6 out of 5 stars (3,806) |
| Date First Available  | 12 December 2013 |
| Is Discontinued By Manufacturer  | No |
| Item model number | 81601264 |
| Item model number  | 81601264 |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Manufacturer  | Coty Inc. (WELLA Color Charm) |
| Product Dimensions | 8.99 x 8.99 x 26.29 cm; 436.58 g |
| Product Dimensions  | 8.99 x 8.99 x 26.29 cm; 436.58 g |

## Images

![Color Charm WELLA Demi Activating Lotion for Hair 15.4 oz - Image 1](https://m.media-amazon.com/images/I/71j6+5GWNEL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by S***L on 9 February 2021*

Llego en buen estado y tiene un buen contenido!

### ⭐⭐⭐⭐⭐ Review
*by T***H on 16 March 2021*

okay my hair is plain dark ash with 5 percent gray around face. I had highlights put in 6 wks ago, but I made the mistake of letting her put me under dryer to develop faster (I know better)...so my hair is fried in highlighted areas. I have medium naturally curly hair, light corseness texture. Hair Length is passed shoulders and thick. I also have soft water. I did whole head and that took almost 2 TUBES of Demi color and about a half bottle of developer. Demi- color used is 8N-8/10, this is called light natural blonde. I took advice from previous reviews on going 2 shade lighter and I'm glad I did, this color is a litter darker then I thought would be, but I love it. Gray coverage is okay, it blends a lot better, but not totally covered. My hair felt gross when I was rinsing out stuff and after shampooing but conditioner and deep conditioner changed that. It left my hair softer, the fried area's of hair look much better, feel softer and curl naturally again. I only wash my hair 1 a week, so this will last. ONCE AGAIN, GO 2 SHADES LIGHTER THAN WHAT YOU WANT. This stuff goes darker then you think. I will be using this for has long has I can get away with it to give my hair a break and then I will highlight again.

### ⭐⭐⭐⭐⭐ Review
*by S***A on 31 December 2023*

I used this developer with Redken Shades EQ 8NA to tone my orange roots. It worked wonderfully. With the gloss, my hair looked the shiniest it has ever been. This is a great inexpensive dupe for the Shades EQ developer -- you get a lot of product for the price. Not very damaging.

## Frequently Bought Together

- Color Charm WELLA Demi Activating Lotion for Hair 15.4 oz
- Color Charm WELLA Demi Permanent 7A Medium Cool Blonde 2 Ounce (Pack of 1)

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*Product available on Desertcart Portugal*
*Store origin: PT*
*Last updated: 2026-01-23*