---
product_id: 271701093
title: "L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "€ 28.17"
currency: EUR
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.pt/products/271701093-loreal-paris-feria-hyper-platinum-advanced-lightening-system-hair-bleach
store_origin: PT
region: Portugal
---

# Lifts up to 8 levels Ammonia-free & vegan formula Anti-brass purple conditioner L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** € 28.17
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock your boldest platinum yet—shine bright, stand apart! ✨

## Quick Answers

- **What is this?** L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** € 28.17 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/271701093-loreal-paris-feria-hyper-platinum-advanced-lightening-system-hair-bleach)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Platinum Power Lift:** Achieve crystal-clear platinum blonde by lifting hair color up to 8 levels—perfect for dark to light brown shades.
- • **Vegan & Ammonia-Free:** Gentle yet effective, this formula respects your hair and values with an ammonia-free, vegan-friendly composition.
- • **Brass-Be-Gone Formula:** Includes a purple anti-brass conditioner that neutralizes unwanted orange and yellow tones for a flawless, cool finish.
- • **Salon-Quality at Home:** Custom-blended by master colorists to deliver professional-grade results without compromising hair health.
- • **Effortless Application:** Comes with a nozzle bottle for precise, mess-free root coverage—no stylist needed, just confidence.

## Overview

L'Oreal Paris Feria Hyper Platinum Advanced Lightening System is a permanent hair bleach kit that lifts hair color up to 8 levels, ideal for dark to light brown hair. It includes a purple anti-brass conditioner to neutralize unwanted tones and reinforce hair strength. The ammonia-free, vegan formula is custom-blended by master colorists to deliver salon-quality platinum blonde results at home with minimal damage.

## Description

Feria hyper Platinum lifts up to 8 levels for the visionary custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest Platinum without compromising on condition, with anti-brass conditioner with purple pigments neutralizes brass while providing reinforcing care for strong hair.

Review: Fantastic! Does exactly what it promises, NO damage! - This does exactly what it says. Lifts at least 8 levels with NO damage. I use this as a base for my color routine. I make my hair light bright silver. Natural color very dark blonde aged from natural very light blonde. Everything I read recommends this or that bleach and that developer but I got tired of the process. Boxed-colors have a reputation for looking cheap but I've always found they leave my hair in better condition than my own combos, especially if I'm messing around with 30 volume developer. I'm not a pro, just cheap and hate the wasted time at the salon. If I mess up, well, hair grows back. Using this along with the toning products I use leaves my hair in great condition and a lovely shining, true silver color. Probably cost several hundred dollars and maybe more than one visit to the hairdresser if I went that route. People tell me all the time I have beautiful hair. If there's slight damage to the ends I don't notice because after coloring is when I thin/trim it with a manual razor comb. USE A LOT. I'm in my 50's with strong coarse heavy hair. I keep it short, kind of a long loose pixie/ layered above the shoulders and use the razor comb to thin it a bit so I have some lift and wave/ slight loose curl. Lately I've just been scrunching with mousse and texturizing spray rather than blow dry and style. I use TWO boxes for that small amount of hair. I mix both and put it all over my head rubbing it in to the new growth (I let it grow out 4 - 6 weeks), making sure it is all thickly covered. No clips or separating, sometimes I'll use a brush on an area but usually just gloved hands. Not the proper procedure I know. I try to avoid the *very* ends but it still thickly covers hair that had been previously bleached. Leave it in for max time no covering, cold room. STLL NO DAMAGE. Of course I use a lot of strengthening and smoothing products between treatments. All silver needs upkeep. 1 drop of silver (purple) toner rubbed all through and left in rather than rinsed out every day out works perfectly. Hope this is helpful. I don't really know how it looks and keeps on its own. Gets mine to the inside of a banana peel. Have fun!
Review: JUST LIKE BORN BLONDE USED TO BE - Basically this is the same as Clairol's Born Blonde used to be. I used that for years until I couldn't find it anymore; tried a few other kinds/brands of bleach but this turned out to be just what I was looking for. The setup is the same as Born Blonde was; a separate lightener to add to the bottle with the powder bleach to the developer. Applies with a nozzle bottle, WAY better than trying to have someone else help with a stupid dinky brush and try to get all my roots. I would never use another brand that does not come with a bottle to apply it. The purple conditioner is a good size tube and actually works; it tones my hair perfectly. (for reference I'm nearly 50, post menopause, and had my light auburn hair suddenly turn very dark brown except for the white streaks in front. I didn't want to look like the Bride of Frankenstein and started bleaching my hair to match the white streaks/blend with them several years ago.) Great product, hope it doesn't change.

## Features

- Lightening Hair Color System: This advanced hair lightening system provides crystal clear Platinum Blonde Hair results for weeks; Lighten any hair type and texture up to 8 levels. Ideal for dark brown hair to light brown hair
- Includes Purple Conditioner: This hair dye kit includes Anti-Brass Conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color
- Hyper Platinum Hair Dye: Feria Hyper Platinum Blonde Hair Dye has been custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest platinum without compromising condition
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B08HNY19L4 |
| Best Sellers Rank | #4,136 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #59 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | Hyper Bleach |
| Container Type | en_US |
| Customer Reviews | 4.4 out of 5 stars 6,377 Reviews |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | KIT |
| Item Weight | 4.16 ounces |
| Manufacturer | AmazonUs/LOS0L |
| Manufacturer Part Number | 071249422748 |
| Material Features | Vegan |
| Material Type Free | Ammonia Free |
| Model Number | 071249422748 |
| Number of Items | 1 |
| Package Information | en_US |
| Product Benefits | Lifts hair color up to 8 levels, ideal for dark brown to light brown hair |
| Recommended Uses For Product | permenant hair color |
| Set Name | Platinum Blonde Kit |
| UPC | 071249422748 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** Hyper Bleach
- **Item Form:** KIT
- **Package Information:** en_US
- **Product Benefits:** Lifts hair color up to 8 levels, ideal for dark brown to light brown hair

## Images

![L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/71gw4DjSQhL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Which one of these makes your hair the whitest platinum blonde?**
A: I would say the Féria platinum blonde.

**Q: How many ounces in bleach packet that comes in the kit? Partly covered up. Would 1 box work for medium thick hair at slightly below ear length?**
A: Hi Cary. Thank you for reaching out to L'Oreal regarding the Feria Hyper Platinum Bleach. The product has 0.77oz of bleaching powder. One kit should be enough for the length and thickness of your hair.

**Q: I have dyed ny hair purple will it change it ? to blonde**
A: It depends if you used a semi , permanent or gel color. If it’s dark purple and if it’s been colored recently I do not recommend this product. You may get some damage. If you want the color reversed you should get it done professionally.

**Q: Can i used it to lighten my hair more? I bleached my hair with another brand and it was very uneven, some blonde but some still brown.**
A: Hello, Thanks for reaching out! If there are still parts of your hair that are darker then you could certainly use Feria Hyper Platinum kit to get those pieces. Thanks for your interest in L'Oréal!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Fantastic! Does exactly what it promises, NO damage!
*by S***3 on November 10, 2025*

This does exactly what it says. Lifts at least 8 levels with NO damage. I use this as a base for my color routine. I make my hair light bright silver. Natural color very dark blonde aged from natural very light blonde. Everything I read recommends this or that bleach and that developer but I got tired of the process. Boxed-colors have a reputation for looking cheap but I've always found they leave my hair in better condition than my own combos, especially if I'm messing around with 30 volume developer. I'm not a pro, just cheap and hate the wasted time at the salon. If I mess up, well, hair grows back. Using this along with the toning products I use leaves my hair in great condition and a lovely shining, true silver color. Probably cost several hundred dollars and maybe more than one visit to the hairdresser if I went that route. People tell me all the time I have beautiful hair. If there's slight damage to the ends I don't notice because after coloring is when I thin/trim it with a manual razor comb. USE A LOT. I'm in my 50's with strong coarse heavy hair. I keep it short, kind of a long loose pixie/ layered above the shoulders and use the razor comb to thin it a bit so I have some lift and wave/ slight loose curl. Lately I've just been scrunching with mousse and texturizing spray rather than blow dry and style. I use TWO boxes for that small amount of hair. I mix both and put it all over my head rubbing it in to the new growth (I let it grow out 4 - 6 weeks), making sure it is all thickly covered. No clips or separating, sometimes I'll use a brush on an area but usually just gloved hands. Not the proper procedure I know. I try to avoid the *very* ends but it still thickly covers hair that had been previously bleached. Leave it in for max time no covering, cold room. STLL NO DAMAGE. Of course I use a lot of strengthening and smoothing products between treatments. All silver needs upkeep. 1 drop of silver (purple) toner rubbed all through and left in rather than rinsed out every day out works perfectly. Hope this is helpful. I don't really know how it looks and keeps on its own. Gets mine to the inside of a banana peel. Have fun!

### ⭐⭐⭐⭐⭐ JUST LIKE BORN BLONDE USED TO BE
*by S***N on June 30, 2026*

Basically this is the same as Clairol's Born Blonde used to be. I used that for years until I couldn't find it anymore; tried a few other kinds/brands of bleach but this turned out to be just what I was looking for. The setup is the same as Born Blonde was; a separate lightener to add to the bottle with the powder bleach to the developer. Applies with a nozzle bottle, WAY better than trying to have someone else help with a stupid dinky brush and try to get all my roots. I would never use another brand that does not come with a bottle to apply it. The purple conditioner is a good size tube and actually works; it tones my hair perfectly. (for reference I'm nearly 50, post menopause, and had my light auburn hair suddenly turn very dark brown except for the white streaks in front. I didn't want to look like the Bride of Frankenstein and started bleaching my hair to match the white streaks/blend with them several years ago.) Great product, hope it doesn't change.

### ⭐⭐⭐⭐⭐ Great product
*by K***S on July 14, 2026*

Its the best. It works faster to lighten up 7 levels. It shows on the box how well it works. It doesn't damage the hair. Not harsh like regular t bleach. Doesn't burn my scalp..yes I recommend...

## Frequently Bought Together

- L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
- L'Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application
- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Smokey Silver, Pack of 1 Hair Dye Kit

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*Product available on Desertcart Portugal*
*Store origin: PT*
*Last updated: 2026-08-01*