--- product_id: 303210964 title: "Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising" price: "€ 42.04" currency: EUR in_stock: true reviews_count: 6 url: https://www.desertcart.pt/products/303210964-hey-whipple-squeeze-this-the-classic-guide-to-creating-great store_origin: PT region: Portugal --- # Boosts Creative & Technical Skills 6th Edition Classic Guide Social Media Savvy Strategies Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising **Price:** € 42.04 **Availability:** ✅ In Stock ## Summary > 🚀 Elevate your ad game with the bible of creative brilliance! ## Quick Answers - **What is this?** Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising - **How much does it cost?** € 42.04 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/303210964-hey-whipple-squeeze-this-the-classic-guide-to-creating-great) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Creativity Meets Strategy:** Blend classic concepting with cutting-edge innovation - • **Master the Modern Ad Game:** Updated for Instagram, YouTube & TikTok storytelling - • **Navigate the Evolving Industry:** Tools to thrive in today’s fast-changing creative landscape - • **Viral Ideas, 180° from Common Sense:** Learn to craft ideas that break the mold and go viral - • **Build a Portfolio That Gets You Hired:** Practical guidance to land your dream advertising job ## Overview Hey Whipple, Squeeze This is the definitive 6th edition guide to creative advertising, blending timeless concepting techniques with modern social media strategies. Perfect for both newcomers and seasoned pros, it equips you to craft compelling brand stories across platforms like Instagram, YouTube, and TikTok, while building a portfolio that stands out in today’s competitive industry. ## Description The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity―while critical―is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional. In this fully updated edition, you’ll explore: How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation. How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. How to go 180˚ against common sense for ideas that have the potential of becoming viral. How to create the kind of portfolio that will get you a job in the industry. Review: Inspiring thinking, from an experienced creative. - A stimulating, practical guide to understanding core principles in creating memorable advertising impact. Review: Terrible estado - Llego en pésimas condiciones, no lo devuelvo porque implica demasiados pasos y actividades, pero amerita la devolución y el reembolso de la compra. ## Features - New Store Stock ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 207,478 in Books ( See Top 100 in Books ) 13 in Graphic Arts in Advertising 109 in Advertising (Books) | | Customer Reviews | 4.7 out of 5 stars 248 Reviews | ## Images ![Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising - Image 1](https://m.media-amazon.com/images/I/71ngEP9h0EL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Inspiring thinking, from an experienced creative. *by S***K on 6 October 2025* A stimulating, practical guide to understanding core principles in creating memorable advertising impact. ### ⭐ Terrible estado *by M***A on 14 November 2025* Llego en pésimas condiciones, no lo devuelvo porque implica demasiados pasos y actividades, pero amerita la devolución y el reembolso de la compra. ### ⭐⭐⭐⭐ Great book, but used to be better *by M***O on 19 May 2022* Fantastic book but the third edition is far superior in my opinion. I first read Hey Whipple ten years ago and it was by a mile the best book in advertising. Times have changed and Luke Sullivan has updated the book to be more contemporary. In my opinion this didn’t improve the book at all but i understand why the author did it. Social media and digital are all the rage these days and weren’t explored in earlier versions. Personally, I almost fell asleep when the author would talk about creative tech and the likes. I know it’s important in our day and age, but I find it incredibly boring. So basically, if you can, get the third edition. If you can’t then get the last one. It’s still a good book. ## Frequently Bought Together - Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising - Advertising Concept Book 3E: Think Now, Design Later - Ogilvy on Advertising --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.pt/products/303210964-hey-whipple-squeeze-this-the-classic-guide-to-creating-great](https://www.desertcart.pt/products/303210964-hey-whipple-squeeze-this-the-classic-guide-to-creating-great) --- *Product available on Desertcart Portugal* *Store origin: PT* *Last updated: 2026-07-27*