---
product_id: 334960615
title: "L'oreal Excellence Hicolor, Red Hot, 1.74 Ounce"
brand: "l'oreal technique"
price: "€ 30.47"
currency: EUR
in_stock: true
reviews_count: 12
category: "L'oreal Technique"
url: https://www.desertcart.pt/products/334960615-loreal-excellence-hicolor-red-hot-1-74-ounce
store_origin: PT
region: Portugal
---

# No pre-lightening needed Vibrant Red Hot shade 30-min fast processing L'oreal Excellence Hicolor, Red Hot, 1.74 Ounce

**Brand:** l'oreal technique
**Price:** € 30.47
**Availability:** ✅ In Stock

## Summary

> 🔥 Turn heads with red that commands attention!

## Quick Answers

- **What is this?** L'oreal Excellence Hicolor, Red Hot, 1.74 Ounce by l'oreal technique
- **How much does it cost?** € 30.47 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/334960615-loreal-excellence-hicolor-red-hot-1-74-ounce)

## Best For

- l'oreal technique enthusiasts

## Why This Product

- Trusted l'oreal technique brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Dark Hair Friendly:** Designed specifically to deliver intense color on dark hair without extra steps.
- • **Express Color Boost:** Achieve bold, fiery red in just 30 minutes—perfect for your busy lifestyle.
- • **Trusted Brand Legacy:** From L'Oreal, a name synonymous with professional-grade hair color innovation.
- • **Long-Lasting Vibrancy:** Permanent creme formula ensures your red stays radiant and fresh.
- • **Effortless Application:** Skip the pre-lightening and get salon-quality results at home.

## Overview

L'Oreal Excellence Hicolor Red Hot is a permanent creme hair color designed for dark hair, delivering vibrant red tones in just 30 minutes without the need for pre-lightening. This 1.74-ounce formula offers salon-quality results at home, backed by L'Oreal's trusted expertise.

## Description

Review: the colour is wow but a bit expensive - A bit expensive but I'm soooo in love with this colour.. Obviously, for girls with jet black hair (like me) you HAVE to use blonde before using this to get the perfect shade..but if ur buying it to colour ur hair at home I guess u already know that😉 for me it worked well as I had ombre before and it stays for like one n half months. The whole tube lasted for about 6 months.
Review: 😁👍 - The color has come up really good and I have ordered two more packs! Guys and Girls, you should use this with a 40 volume developer from Schwarzkopf or Loreal,in the ratio of 1:2(color: developer) to get the desired results!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0002Z8PLE |
| Best Sellers Rank | #156,901 in Beauty ( See Top 100 in Beauty ) #791 in Permanent Hair Colour |
| Brand | L'OREAL TECHNIQUE |
| Colour | Red |
| Container Type | Bottle |
| Country of Origin | USA |
| Customer Reviews | 4.4 out of 5 stars 3,287 Reviews |
| Full Cure Time | 30 Minutes |
| Global Trade Identification Number | 00657201051166 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Cream |
| Manufacturer | L'Oreal |
| Manufacturer Part Number | 41051161 |
| Model Number | 41051161 |
| Number of Items | 1 |
| Package Information | Bottle |
| Recommended Uses For Product | salon |
| UPC | 657201051166 |
| Unit Count | 49.3 Grams |

## Product Details

- **Colour:** Red
- **Package Information:** Bottle
- **Brand:** L'OREAL TECHNIQUE
- **Item Form:** Cream
- **Hair Type:** All
- **Number of Items:** 1
- **Net Quantity:** 49.3 Grams
- **Full Cure Time:** 30 Minutes
- **Hair Color Permanence:** Permanent
- **Manufacturer:** L'Oreal

## Images

![L'oreal Excellence Hicolor, Red Hot, 1.74 Ounce - Image 1](https://m.media-amazon.com/images/I/811CrgkhroL.jpg)
![L'oreal Excellence Hicolor, Red Hot, 1.74 Ounce - Image 2](https://m.media-amazon.com/images/I/81aah9yH8YL.jpg)
![L'oreal Excellence Hicolor, Red Hot, 1.74 Ounce - Image 3](https://m.media-amazon.com/images/I/71k0B1P6HrL.jpg)
![L'oreal Excellence Hicolor, Red Hot, 1.74 Ounce - Image 4](https://m.media-amazon.com/images/I/71nelbn8TxL.jpg)
![L'oreal Excellence Hicolor, Red Hot, 1.74 Ounce - Image 5](https://m.media-amazon.com/images/I/81VWiYUImvL.jpg)

## Questions & Answers

**Q: Who is HiColor hair color for?**
A: HiColor is suitable for dark hair (black to medium brown).

**Q: Do I need to bleach my hair before using this?**
A: No, this permanent hair color is designed to lift and deposit color on dark hair in one single step without pre-lightening.

**Q: Will this hair color cause brassiness?**
A: No, it features a multi-lift formula that provides intense, long-lasting color while neutralizing unwanted brassy tones.

**Q: Does this hair dye help protect my hair?**
A: Yes, it is formulated with an Anti-Breakage Ceramide R Complex that helps condition and protect the hair during the coloring process.

**Q: How long does the color processing take?**
A: Processing time is typically 30 minutes at room temperature, making it a quick and efficient way to achieve vibrant color.

## Customer Reviews

### ⭐⭐⭐⭐⭐ the colour is wow but a bit expensive
*by D***A on 25 February 2017*

A bit expensive but I'm soooo in love with this colour.. Obviously, for girls with jet black hair (like me) you HAVE to use blonde before using this to get the perfect shade..but if ur buying it to colour ur hair at home I guess u already know that😉 for me it worked well as I had ombre before and it stays for like one n half months. The whole tube lasted for about 6 months.

### ⭐⭐⭐⭐⭐ 😁👍
*by B***E on 14 September 2018*

The color has come up really good and I have ordered two more packs! Guys and Girls, you should use this with a 40 volume developer from Schwarzkopf or Loreal,in the ratio of 1:2(color: developer) to get the desired results!

### ⭐⭐⭐⭐ It is a very beautiful color. And it doesnt wash away with shampooing ...
*by S***I on 15 March 2018*

It is a very beautiful color. And it doesnt wash away with shampooing easily like any other color. If you mix pink and blue, you get this color. Very suitable for fairer skin. I needed the full pack with 20 volume developer to get this intensity. I have a neck length hair as you can see in the picture.

## Frequently Bought Together

- L'Oréal Technique HiColor Reds Permanent Hair Color - Lifts Dark Hair in One Step Leaving No Brassiness, Rich & Smooth Creme Formula, Intense & Long-Lasting Color
- L'Oréal Technique Oreor 20 Volume Developer - Hair Color Developer, Creamy Formula For Uniform Results, Combine With Color of Your Choice, 16 Fl Oz
- L'Oreal Technique HiColor Red HiLights Permanent Hair Color For Dark Hair - Intense Red Highlights, No Pre-Lightening Required, No-Drip Creme and Color Resists Fading

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**Shop now:** [https://www.desertcart.pt/products/334960615-loreal-excellence-hicolor-red-hot-1-74-ounce](https://www.desertcart.pt/products/334960615-loreal-excellence-hicolor-red-hot-1-74-ounce)

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*Product available on Desertcart Portugal*
*Store origin: PT*
*Last updated: 2026-06-24*