--- product_id: 343400629 title: "SEO Fitness 2017: The Seven Steps to Search Engine Optimization Success on Google" brand: "ph.d. mcdonald, jason" price: "€ 17.92" currency: EUR in_stock: false reviews_count: 6 url: https://www.desertcart.pt/products/343400629-seo-fitness-2017-the-seven-steps-to-search-engine-optimization store_origin: PT region: Portugal --- # SEO Fitness 2017: The Seven Steps to Search Engine Optimization Success on Google **Brand:** ph.d. mcdonald, jason **Price:** € 17.92 **Availability:** ❌ Out of Stock ## Quick Answers - **What is this?** SEO Fitness 2017: The Seven Steps to Search Engine Optimization Success on Google by ph.d. mcdonald, jason - **How much does it cost?** € 17.92 with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/343400629-seo-fitness-2017-the-seven-steps-to-search-engine-optimization) ## Best For - ph.d. mcdonald, jason enthusiasts ## Why This Product - Trusted ph.d. mcdonald, jason brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Learn SEO in Plain English - Step by Step! 2018 Updated Edition Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization Read the Reviews - compare the REAL REVIEWS of this book to the REVIEWS (?) of other books Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Learn Link-building - master the art of getting inbound links, blog mentions, and social authority. Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO. Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success. Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS. Access Free Tools - access the companion SEO TOOLBOOK with hundreds of free tools for search engine optimization, a $29.99 value! One of the Best Books on SEO or Search Engine Optimization for Beginners and Experts Alike Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top! Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step. Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.' Table of Contents Goals : Define Your SEO Goals Keywords : Identify Winnable, High Value SEO Keywords On Page SEO : Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements Content Marketing : Learn to produce content that pleases Google and your customers Off Page SEO : Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses! Metrics : Master Google Analytics Learn : Pointers to SEO Tools and Online Resources Check out the other 2018 SEO Books on desertcart - SEO For Dummies , SEO for Growth , SEO Book , SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free SEO Toolbook with hundreds of free tools for search engine optimization 2018. Listed on many SEO book lists as one of the best books SEO books of 2018 as well as a best SEO book for beginners. ## Technical Specifications | Specification | Value | |---------------|-------| | Dimensions | 21.59 x 2.01 x 27.94 cm | | Edition | Workbook | | Isbn 10 | 1540537692 | | Isbn 13 | 978-1540537690 | | Item Weight | 644 g | | Language | English | | Print Length | 244 pages | | Publication Date | 20 November 2016 | | Publisher | Createspace Independent Pub | ## Images ![SEO Fitness 2017: The Seven Steps to Search Engine Optimization Success on Google - Image 1](https://m.media-amazon.com/images/I/71RtcxSoW3L.jpg) ![SEO Fitness 2017: The Seven Steps to Search Engine Optimization Success on Google - Image 2](https://m.media-amazon.com/images/I/71DbWZWia5L.jpg) ## Available Options This product comes in different **Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Five Stars *by on Reviewed in India 19 March 2017* must say it covers all the topics ### ⭐⭐⭐⭐⭐ Aborda de forma muy práctica todas las estrategias para mejorar el SEO. Muy buen libro. *by on Reviewed in Spain 31 January 2017* Muy recomendable tanto para desarrolladores, profesionales del marketing digital o propietarios de pequeñas empresas. Lenguaje muy claro, abordando conceptos y metodologías de trabajo con notable profundidad. Muy recomendable. ### ⭐⭐⭐⭐⭐ Kepp up with fast paced digital world. *by on Reviewed in the United States 7 August 2018* Appearance: pretty large and heavy book with large enough font that I could read it without my readers. it has great quality of paper, Black and white printing, while the colors of screenshots has been mentioned afew times and they were not recognizable. (ebook available on author website)I found it a little difficult to hold in my hand and carrying it with no bag, (especially for ladies with purse). it took 3 days part-time to read it since I'm a full-time employee.Content: I used to blog, web developing and with social media marketing 3 to 4 years ago and its why I was so excited for receiving this book in exchange of my honest review, but after reading it I notice how fast paced digital world is and how important is to keep yourself updated. As I expected a pretty informative and helpful book in world of online business which I believe everyone should read. Author begins with introduction of SEO and comparing it as FITNESS or JOB, for newbies to make it a lot easier to understand, i.e. SEO is like getting a job it has job desired (your keywords), its resume (your website), its references (your inbound links) and its job interview (your website landing).Author is mentioning the importance of keywords in SEO at the beginning till the end of the book and once he rejects the idea that says keywords are dead just because of voice searches. I've learned we have different type of keywords and how and where to use them to get a better SEO result.Author mentioned that SEO is free which I don't agree (I'm not a pro) especially if you want to be on the top result of google search and beat your competitors, you'll need an RWD theme and an SEO plugin, etc. which you can use their free version but for a better result and get rid of irrelevant ads in your control panel you need to purchase their professional or premium versions.For example, he mentions Yoast SEO plugins which will cost you $89 per website per year. in page 58 he suggested you, to use keyword planner and sign up at Google Adwords (AdWords is now Google Ads) and invest no more than $300 per month to find relevant keywords and after a few months you can de-activate your campaigns, on the other hand he introduced a lot of other sources to how to identify your competitor keywords or how to reverse engineering their website which I found pretty helpful especially for ecommerce websites.You can find a lot of links and introducing of Authors services and webiste to go to and download worksheets or watch his videos to understand the content better, which is most of the time really helpful but when it comes BOLD in the middle of content it's just distracting and not interesting. (just a personal preference). he aslo asks to visit his website and sign up to GET access to paid and FREE Stuff on SEO / Social Media / AdWords. (highly recommended).Beside his websites links, Author introduced a lot of other websites, SEO sources and their free and paid services which I found really helpful and I'll one the users who will use those websites.You can find some sort of customer experience tips also such as how customers are busy and don't let them think then some tips to better design your websites, or how to react to Negative Reviews from your customers along with tips how appropriately you may ask your customers or clients for a positive review on social media.I’d like to thank Jason McDonald Ph.D. and Gloria McNabb Marketing Manager for providing me a copy of this book in exchange of an honest and unbiased feedback for the book. I also write my reviews on 3ee, Amazon, Book Review communities and social media. highly recommended. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.pt/products/343400629-seo-fitness-2017-the-seven-steps-to-search-engine-optimization](https://www.desertcart.pt/products/343400629-seo-fitness-2017-the-seven-steps-to-search-engine-optimization) --- *Product available on Desertcart Portugal* *Store origin: PT* *Last updated: 2026-09-20*