---
product_id: 35538158
title: "The Mirror Test: Is Your Business Really Breathing? Paperback – Bargain Price, May 16, 2011"
brand: "jeffrey w. hayzlettjim eber"
price: "€ 70.50"
currency: EUR
in_stock: true
reviews_count: 7
url: https://www.desertcart.pt/products/35538158-the-mirror-test-is-your-business-really-breathing-paperback-bargain
store_origin: PT
region: Portugal
---

# The Mirror Test: Is Your Business Really Breathing? Paperback – Bargain Price, May 16, 2011

**Brand:** jeffrey w. hayzlettjim eber
**Price:** € 70.50
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Mirror Test: Is Your Business Really Breathing? Paperback – Bargain Price, May 16, 2011 by jeffrey w. hayzlettjim eber
- **How much does it cost?** € 70.50 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/35538158-the-mirror-test-is-your-business-really-breathing-paperback-bargain)

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- jeffrey w. hayzlettjim eber enthusiasts

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## Description

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## Images

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## Customer Reviews

### ⭐⭐⭐⭐⭐ Absolutely BRILLIANT lessons on how to effectively market yourself...with integrity!
*by M***W on May 17, 2010*

Jeffrey Hayzlett has managed to distill down his many years of hard-earned wisdom into a highly-readable, no-holds-barred book that proves the need for both common sense and fearless innovation. As the creator and owner of numerous highly successful (and, as he often points out, some not-so-successful) businesses of all sizes, Jeff has pretty much seen and done it all. His recent triumph as Kodak's most high-profile CMO ever is only the latest evidence of his ability to cut through the typical corporate-speak and get to the true heart of any business matter (and if you need more proof, check out the hilarious Jeff-inspired Kodak corporate video "Winds of Change" on YouTube; this gutsy Dakota cowboy has obviously never met a "sacred cow" that he couldn't rope).The Mirror Test is chock full of the sort of insightful real-world marketing observations and down-to-earth useful business thinking that we can all use, and it's delivered in a humorous and self-deprecating style that I found highly appealing. I especially enjoyed reading about the valuable lessons he learned growing up on a military base in South Dakota as the son of a tough-as-nails Air Force Senior Master Sergeant, a man who was feared and respected by his over-eager and inexperienced "by-the-book" junior officers (who reminded me somewhat of a number of officious fresh-faced MBA's I've met in the corporate world, blindly pushing the latest and greatest theory for creating useless marketing "buzz"). In Jeff's practical world of bottom-line reality, "Buzz is not sales." (or as he also puts it so well on page 56: "And so with images of drowning pheasants in my head -- (note: hilarious inside joke... read the book!) -- I did what I always do when people talk to me about buzz: I told them to buzz their way right out the door.")In the end, I believe that Chapter 4 (The Liver and Onions Principle: Winning Before You Begin) was alone worth the price of the whole book, because it's an amazing example of the need to ask and answer the RIGHT QUESTIONS before jumping off on any new initiative or project. But what are the right questions?.. Well, your first one ought to be: "How soon can I get my hands on this guy's book?"!!

### ⭐⭐⭐⭐ Make a Sales pitch effectively
*by M***K on January 21, 2011*

This is an awesome book as it really helps to decide what & where to set your Sales vision for your company irrespective of the fact if you are small or a big company.Truly inspirational and a useful guide towards achieving your goal.

### ⭐⭐⭐⭐⭐ A must read if you're in business on your own or in sales
*by M***N on March 17, 2013*

I first Heard Jeffrey Hayzlett on a Jay Abraham Audio track and I knew right away I have to get his book. The book is fantastic. Straight answers from a successful entrepreneur.My favorite section was the section on the 118 (pages 16-17) Where the author tells the reader that we have 118 seconds to pitch our business / idea to a prospect. Very true. 118 seconds may even be too long sometimes with some prospects.Just a great read cover to cover. Enjoyed every section. Would recommend this book to anyone in business on their own or that are in sales.

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*Product available on Desertcart Portugal*
*Store origin: PT*
*Last updated: 2026-03-16*