---
product_id: 381547147
title: "Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Ammonia-Free, Conditioning, Long Lasting, Vibrant Purple AF Color, For All Hair Types, Unisex, 4 Fl Oz"
brand: "arctic fox"
price: "€ 21.29"
currency: EUR
in_stock: true
reviews_count: 8
url: https://www.desertcart.pt/products/381547147-semi-permanent-hair-dye-vegan-and-cruelty-free-ammonia-free
store_origin: PT
region: Portugal
---

# Long-lasting semi-permanent formula 100% vegan & cruelty-free Vibrant true purple shade Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Ammonia-Free, Conditioning, Long Lasting, Vibrant Purple AF Color, For All Hair Types, Unisex, 4 Fl Oz

**Brand:** arctic fox
**Price:** € 21.29
**Availability:** ✅ In Stock

## Summary

> 💜 Dare to be unforgettable with Arctic Fox Purple AF!

## Quick Answers

- **What is this?** Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Ammonia-Free, Conditioning, Long Lasting, Vibrant Purple AF Color, For All Hair Types, Unisex, 4 Fl Oz by arctic fox
- **How much does it cost?** € 21.29 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/381547147-semi-permanent-hair-dye-vegan-and-cruelty-free-ammonia-free)

## Best For

- arctic fox enthusiasts

## Why This Product

- Trusted arctic fox brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Lasting Impact:** Enjoy weeks of rich color with minimal fading and a pleasant, non-overpowering scent.
- • **Gentle Yet Powerful:** Ammonia and peroxide-free formula that conditions hair while delivering vibrant color.
- • **Mix & Match Mastery:** Customize your look by blending Purple AF with other Arctic Fox shades for endless creativity.
- • **Ethical Beauty Choice:** 100% vegan ingredients and cruelty-free, aligning with your conscious lifestyle.
- • **Bold & Brilliant Purple:** Make a statement with a deep, vivid purple that pops on all hair tones.

## Overview

Arctic Fox Semi-Permanent Hair Dye in Purple AF offers a vibrant, long-lasting purple color suitable for all hair types. This vegan, cruelty-free, and ammonia-free formula conditions hair while coloring, ensuring a safe and ethical beauty experience. Perfect for creative color mixing and delivering bold, fade-resistant results for up to 6 weeks.

## Description

desertcart.com : Arctic Fox Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Ammonia-Free, Conditioning, Long Lasting, Vibrant Purple AF Color, For All Hair Types, Unisex, 4 Fl Oz : Beauty & Personal Care

Review: Buy this one! - This dye is AWESOME! The color is incredibly vibrant and lasts really well. My daughter's hair is strawberry blonde, not a platinum/bleach blonde and the dye still took incredibly well all over. It has a nice texture and smells nice when you apply it. Much prefer it to the previous brand of semi-permanent hair color we tried.
Review: Not for the weak… but you can do it. - First, understand this is probably a full day process if you want electric blue. I assume you either have naturally white hair, or you have already bleached the heck out of it. Here’s the process: - Wash your hair the day before & don’t put product in it - Put ample color blocking jelly (I use aquaphor) on your whole face, your ears, your neck, your shoulders, your arms, your friends… anything that might touch the dye. Don’t put it on your temples because sideburns are a beast. - Wear real rubber gloves, not hair dye gloves or latex gloves. - Work in sections, starting at the most visible places first. Your bangs, your part, and the back of your head (I have forgotten it and it was embarrassing) - Pause to wonder why you’re doing this. Is this worth it? Too late. Carry on. - Put extra coloring around these high visibility areas and, with your fingers, work it through the hair sections thoroughly. Don’t miss your sideburns. - Move on to the rest of your hair, working in sections so you can track where you are. Use clips. Use rubber bands. Use anything. Run out of clips. Find your binder clips from the office. So many sections. These chips don’t need a clip. How did you get so much hair? - Panic every time you drip dye on the sink. Wipe it up quickly. Put toothpaste on it if it left a mark. No, I’m not kidding. - Once you have fully colored your hair (probably with 8 full oz), slowly and painfully work the dye through every section of your hair. The thing is, this is important. It feels like overkill, but it is not. If you don’t do this, you’ll end up with weird and blotchy dye, and that isn’t good. You’re going for a nice, natural blue, just like you were born with. - Wonder again, “is this worth it?” Too late for this. Now you’re an hour into a six hour commitment. No turning back now. Also, yes, it’s worth it. Because you’re an icon. - Put your hair into a bun or two. Now, we are going to bake your head, and we’re going to use your own troubled thoughts as fuel. Did I forget to mention this is therapy? I meant to. - Find a shower cap. Put it over your weird, Medusa-themed mass. - Find a towel you don’t like. Perhaps the one you used last time. We’ll call him Mark. Mark and you are spending the day together. Wrap Mark around your shower-capped head with the tension of Mike Pence in the presence of a non-wife female. The point is to contain heat, like Mike Pence does, but perhaps less toxically (this is Arctic Fox, after all). - Some people like to add extra heat, but I find that my own bonnet of bees provides enough raw friction to sufficiently heat the situation. I should mention it is summer in Nevada. Our existence is the surface of the sun - I hang out with Mark in my head sauna for a minimum of FOUR HOURS, but usually more like six. I clean, I dance, I watch TV, I sort pens, I fold clothes. I write desertcart reviews. We all have hobbies right? - I don’t know your life, but if you can, sleep in it. - Rinse in a sink you don’t like (the laundry room sink is my go-to), USING YOUR RUBBER GLOVES, and use THE COLDEST WATER YOU CAN. People say we aren’t tough, but my dear, you and I are NAILS WITH NAILS. We bleed for days and don’t die… every month! No one is tougher than we are. Valkyries are our sisters. Cold water. Until it runs clear. Don’t miss your sideburns and behind your ears. - I usually am about to die at this point. I’m not gonna lie. It’s a process. It’s spiritual, it’s mental, and it’s physical. So I find Mark’s cousin Stacie and wrap her around my head and go to bed. You do you. If you have to shower (at this point, all that aquaphor has made you either so soft or so slimy), wear rubber gloves. You may dye your shower. I have no advice except toothpaste. (Someday, I’ll have to tell you about the time I stayed in a Berlin hotel and when I showered, my hair bled on their fancy porous tile. I got 10 tubes of toothpaste from Aldi and spent all night painfully smearing toothpaste on their light gray tile that looked like it was in a Smurf murder… But when I checked out, it was pristine and totally fine. looks like that someday was today) The color lasts about 3 - 6 weeks and fades quickly if you’re in the sun. Wash your hair as infrequently as you can. Pro tip: get matching fingernail polish because your fingernails might turn blue and blue fingernail polish makes that look intentional. If this seems like “a lot,” or “not possibly worth it,” you don’t understand how good this color is.

## Features

- VIBRANT PURPLE SHADE: Purple AF delivers a deep, true purple color that looks bold on lightened hair and adds rich tints to darker shades. Great for covering faded colors and creating unique styles.
- CUSTOM COLOR MIXING: Easily blend Purple AF with other shades to create custom hues. Mix with Wrath for burgundy or Poseidon for deep indigo. Perfect for creative hair color transformations.
- VEGAN INGREDIENTS ONLY: Made with 100 percent vegan ingredients and no animal by-products. Free from harsh chemicals that can damage hair, ensuring a gentle and safe coloring experience.
- CONDITIONS WHILE COLORING: This semi-permanent hair dye is gentle enough for frequent use and conditions hair as it restores vibrancy. Leaves hair feeling soft and looking healthy.
- LONG LASTING FORMULA: Enjoy long lasting color with minimal smearing and a pleasant scent. Contains no peroxide, ammonia, ethyl alcohol, or PPD for a safer, more comfortable application.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09HW2GN1C |
| Best Sellers Rank | #333 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4 in Hair Color |
| Brand | ARCTIC FOX |
| Brand Name | ARCTIC FOX |
| Color | PURPLE AF |
| Container Type | Bottle |
| Customer Reviews | 4.3 out of 5 stars 83,992 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Item Form | Cream |
| Manufacturer | BOINCA, INC. |
| Material Features | Cruelty Free |
| Material Type Free | Ammonia Free, Peroxide Free |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Vivid and vibrant hair color |
| UPC | 810021110707 |
| Unit Count | 4.00 Fluid Ounces |

## Product Details

- **Brand:** ARCTIC FOX
- **Color:** PURPLE AF
- **Item Form:** Cream
- **Package Information:** Bottle
- **Product Benefits:** Vivid and vibrant hair color

## Images

![Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Ammonia-Free, Conditioning, Long Lasting, Vibrant Purple AF Color, For All Hair Types, Unisex, 4 Fl Oz - Image 1](https://m.media-amazon.com/images/I/71aQhB7OUUL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What makes Arctic Fox Purple AF different from other purple hair dyes?**
A: Purple AF is our most intense, electric purple delivering maximum vibrancy and staying power. Semi-permanent vegan formula creates bold, statement making purple results lasting 6-8 weeks on pre-lightened hair.

**Q: How light does my hair need to be for Purple AF to achieve maximum intensity?**
A: For optimal results, lighten hair to level 9-10 (platinum blonde). Lighter base creates more electric, true purple appearance. Won't show proper intensity on darker hair without pre-lightening to nearly white.

**Q: Will Purple AF work as a toner for yellow-toned blonde hair?**
A: Yes! Works excellently to neutralize yellow and brassy tones. Apply 5-10 minutes for toning, 30+ minutes for full purple color. Conditioning formula improves hair health while providing color correction.

**Q: How does Purple AF fade compared to permanent purple dyes?**
A: Fades gradually through various purple intensities to soft lavender tones, never turning muddy or gray. Semi-permanent formula maintains color integrity throughout fading, creating beautiful transitions over 6-8 weeks.

**Q: Is Purple AF safe for frequent reapplication on bleached hair?**
A: Absolutely! Conditions and strengthens hair with each application. Free from ammonia, peroxide, harsh chemicals. Vegan formula can be reapplied as needed without damage for maintaining intense purple long term.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Buy this one!
*by W***5 on December 3, 2025*

This dye is AWESOME! The color is incredibly vibrant and lasts really well. My daughter's hair is strawberry blonde, not a platinum/bleach blonde and the dye still took incredibly well all over. It has a nice texture and smells nice when you apply it. Much prefer it to the previous brand of semi-permanent hair color we tried.

### ⭐⭐⭐⭐⭐ Not for the weak… but you can do it.
*by D***T on September 13, 2025*

First, understand this is probably a full day process if you want electric blue. I assume you either have naturally white hair, or you have already bleached the heck out of it. Here’s the process: - Wash your hair the day before & don’t put product in it - Put ample color blocking jelly (I use aquaphor) on your whole face, your ears, your neck, your shoulders, your arms, your friends… anything that might touch the dye. Don’t put it on your temples because sideburns are a beast. - Wear real rubber gloves, not hair dye gloves or latex gloves. - Work in sections, starting at the most visible places first. Your bangs, your part, and the back of your head (I have forgotten it and it was embarrassing) - Pause to wonder why you’re doing this. Is this worth it? Too late. Carry on. - Put extra coloring around these high visibility areas and, with your fingers, work it through the hair sections thoroughly. Don’t miss your sideburns. - Move on to the rest of your hair, working in sections so you can track where you are. Use clips. Use rubber bands. Use anything. Run out of clips. Find your binder clips from the office. So many sections. These chips don’t need a clip. How did you get so much hair? - Panic every time you drip dye on the sink. Wipe it up quickly. Put toothpaste on it if it left a mark. No, I’m not kidding. - Once you have fully colored your hair (probably with 8 full oz), slowly and painfully work the dye through every section of your hair. The thing is, this is important. It feels like overkill, but it is not. If you don’t do this, you’ll end up with weird and blotchy dye, and that isn’t good. You’re going for a nice, natural blue, just like you were born with. - Wonder again, “is this worth it?” Too late for this. Now you’re an hour into a six hour commitment. No turning back now. Also, yes, it’s worth it. Because you’re an icon. - Put your hair into a bun or two. Now, we are going to bake your head, and we’re going to use your own troubled thoughts as fuel. Did I forget to mention this is therapy? I meant to. - Find a shower cap. Put it over your weird, Medusa-themed mass. - Find a towel you don’t like. Perhaps the one you used last time. We’ll call him Mark. Mark and you are spending the day together. Wrap Mark around your shower-capped head with the tension of Mike Pence in the presence of a non-wife female. The point is to contain heat, like Mike Pence does, but perhaps less toxically (this is Arctic Fox, after all). - Some people like to add extra heat, but I find that my own bonnet of bees provides enough raw friction to sufficiently heat the situation. I should mention it is summer in Nevada. Our existence is the surface of the sun - I hang out with Mark in my head sauna for a minimum of FOUR HOURS, but usually more like six. I clean, I dance, I watch TV, I sort pens, I fold clothes. I write Amazon reviews. We all have hobbies right? - I don’t know your life, but if you can, sleep in it. - Rinse in a sink you don’t like (the laundry room sink is my go-to), USING YOUR RUBBER GLOVES, and use THE COLDEST WATER YOU CAN. People say we aren’t tough, but my dear, you and I are NAILS WITH NAILS. We bleed for days and don’t die… every month! No one is tougher than we are. Valkyries are our sisters. Cold water. Until it runs clear. Don’t miss your sideburns and behind your ears. - I usually am about to die at this point. I’m not gonna lie. It’s a process. It’s spiritual, it’s mental, and it’s physical. So I find Mark’s cousin Stacie and wrap her around my head and go to bed. You do you. If you have to shower (at this point, all that aquaphor has made you either so soft or so slimy), wear rubber gloves. You may dye your shower. I have no advice except toothpaste. (Someday, I’ll have to tell you about the time I stayed in a Berlin hotel and when I showered, my hair bled on their fancy porous tile. I got 10 tubes of toothpaste from Aldi and spent all night painfully smearing toothpaste on their light gray tile that looked like it was in a Smurf murder… But when I checked out, it was pristine and totally fine. looks like that someday was today) The color lasts about 3 - 6 weeks and fades quickly if you’re in the sun. Wash your hair as infrequently as you can. Pro tip: get matching fingernail polish because your fingernails might turn blue and blue fingernail polish makes that look intentional. If this seems like “a lot,” or “not possibly worth it,” you don’t understand how good this color is.

### ⭐⭐⭐⭐⭐ Love this color on my grey/silver hair! Exactly as I expected based on the bottle color
*by A***Y on January 15, 2026*

NOTE: My hair is naturally grey/salt pepper/white. I was blessed with a fab head of great grow out grey. DYE: Girls Night (lavender) I really like this - I never attach photos to reviews but since so few have for this color (on grey hair) I thought it might be helpful. It's a light-ish color out of the bottle and doesn't look like much. But you have to give it time on your hair. This photo was 1 hour processing time. AND...heat is key. If you heat it as it sits, it will take MUCH better. I wrap my pieces in foil and then either heat with a hair dryer, or - this time - I pinched the foil with my flat iron a few times up and down to heat the strands with the color. And I'm very very happy with what turned out. The side of the photo where the curl is has more WHITE strands in it. The other side has more grey. So you can see the contrast and how the color took to the strands. WASH IT OUT with COLD WATER/ COOL WATER. This will set it in the hair. Then I wash, every other day, with purple shampoo since I have grey hair and I think this helps a lot. Anyhoo - it doesn't smell offensive, but the smell does pop back out every time your hair is wet for about a week. Kind of sweet smelling. Not my fav, but not bad. Happy coloring!

## Frequently Bought Together

- ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, PURPLE AF)
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
- ARCTIC FOX Bleach Please Hair Lightening Kit Cream Bleach, 35 Volume Developer And Latex Free Gloves Infused With Acai, Cocoa, Sunflower Oil & Papaya! Vegan And Cruelty Free

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*Product available on Desertcart Portugal*
*Store origin: PT*
*Last updated: 2026-01-29*