---
product_id: 407916647
title: "Better Not Younger Silver Lining Purple Shampoo for White & Gray Hair for Women Over 40 - Brightening & Toning Formula Neutralizes Yellow & Brassy Tones – Volumizing & Nourishing - 8.4 fl oz"
brand: "better not younger"
price: "€ 43.54"
currency: EUR
in_stock: true
reviews_count: 8
category: "Better Not Younger"
url: https://www.desertcart.pt/products/407916647-better-not-younger-silver-lining-purple-shampoo-for-white-gray
store_origin: PT
region: Portugal
---

# Clean, vegan formula with biotin & botanicals Neutralizes yellow/brassy tones Weightless volume, no buildup Better Not Younger Silver Lining Purple Shampoo for White & Gray Hair for Women Over 40 - Brightening & Toning Formula Neutralizes Yellow & Brassy Tones – Volumizing & Nourishing - 8.4 fl oz

**Brand:** better not younger
**Price:** € 43.54
**Availability:** ✅ In Stock

## Summary

> 💜 Elevate your silver game—because your hair deserves to shine as brightly as you do!

## Quick Answers

- **What is this?** Better Not Younger Silver Lining Purple Shampoo for White & Gray Hair for Women Over 40 - Brightening & Toning Formula Neutralizes Yellow & Brassy Tones – Volumizing & Nourishing - 8.4 fl oz by better not younger
- **How much does it cost?** € 43.54 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/407916647-better-not-younger-silver-lining-purple-shampoo-for-white-gray)

## Best For

- better not younger enthusiasts

## Why This Product

- Trusted better not younger brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Trusted Expertise:** Backed by 25+ years of beauty innovation tailored to mature hair’s unique needs.
- • **Age-Defying Brilliance:** Specifically crafted for women 40+ to enhance natural silver and gray hair with radiant brightness.
- • **Effortless Volume Boost:** Lightweight, buildup-free formula restores natural lift and fullness without heaviness or residue.
- • **Yellow Tone Neutralizer:** D&C Violet 2 pigment actively cancels out unwanted yellow and brassy hues for a fresh, vibrant look.
- • **Pure & Powerful Ingredients:** Sulfate-free, paraben-free, vegan formula infused with biotin, bamboo, burdock, and hops for stronger, thicker-looking hair.

## Overview

Silver Lining Purple Shampoo by Better Not Younger is a clean, vegan, and sulfate-free formula designed for women over 40 to brighten and tone gray and white hair. Infused with biotin, bamboo, burdock, and hops, it neutralizes yellow and brassy tones while delivering weightless volume and nourishment. This expert-backed shampoo enhances natural silver hair with a fresh cherry blossom scent, promoting stronger, fuller, and more vibrant hair without buildup.

## Description

desertcart.com : Better Not Younger Silver Lining Purple Shampoo for White & Gray Hair for Women Over 40 - Brightening & Toning Formula Neutralizes Yellow & Brassy Tones – Volumizing & Nourishing - 8.4 fl oz : Beauty & Personal Care

Review: It works - This product line WORKS. I have only used it once, delivered yesterday. I live where you need softener for water. I have Mediterranean and Eastern European hair, wonky curls and colicky parts.I did the shampoo for 3 minutes, conditioner for 3 minutes then the serum. It toned my brass and yellow down. Hair very soft again. This is worth the money. I have tried Nexus, Biosilk, Redkin and some high end products sold at local hair salons. They haven't done this. Even when the salons artists use their formulas, not comparable.
Review: Brightens - It brightens my white/grey hair. I add a squirt of BNY with a squirt of my Carol’s Daughter shampoo 💆🏽‍♀️ - 👌🏽

## Features

- CREATED FOR WOMEN 40+: At Better Not Younger, we believe silver hair is a symbol of strength and beauty. Hair care is not about hiding age—it’s about enhancing the brilliance of your natural gray and white strands.
- HOLISTIC HAIR CARE: Hair after 40 changes in density, hydration, texture, and scalp balance. Our Silver is designed for mature gray or silver hair, helping it look bright, radiant, and vibrant.
- WEIGHTLESS VOLUME: Our formulas are intentionally lightweight and build-up–free, helping hair regain its natural lift, movement, and fullness without heaviness or residue. It’s airy, effortless volume designed to make mature hair look fuller, feel more alive, and move with renewed confidence. It’s volume that feels like freedom.
- CLEAN INGREDIENTS: No sulfates. No parabens. No shortcuts. This clean, vegan formula features our Wake Up Call Blend with Biotin, Bamboo, Burdock & Hops to support stronger, thicker-looking hair, plus D&C Violet 2 to help reduce the appearance of yellow tones and enhance brightness and vibrancy—now and over time.
- 25+ YEARS EXPERTISE: Founded by an experienced beauty industry leader — and a woman who knows this stage of life firsthand. Better Not Younger is backed by decades of innovation, research, and purpose. We’re creating solutions for a generation who deserves to be seen, heard, and celebrated.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09H13MJLD |
| Active Ingredients | Burdock Root, Hops, Sage, Bamboo |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #41,980 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1,151 in Hair Shampoo |
| Brand | Better Not Younger |
| Brand Name | Better Not Younger |
| Customer Reviews | 4.2 out of 5 stars 380 Reviews |
| Hair Type | Dull |
| Item Dimensions | 2.1 x 2.1 x 7.4 inches |
| Item Form | Cream |
| Item Weight | 8.4 Ounces |
| Liquid Volume | 8.4 Fluid Ounces |
| Manufacturer | Better Not Younger |
| Manufacturer Part Number | SILV-SH-8Z |
| Material Type Free | Paraben Free, Safe for color-treated hair, Sulfate Free, cruelty free |
| Model Number | 850000778344 |
| Number of Items | 1 |
| Other Special Features of the Product | Natural Ingredients, Not Tested On Animals |
| Product Benefits | Brightens and neutralizes unwanted tones for healthier, shinier, stronger and more manageable hair. |
| Recommended Uses For Product | Color Protection |
| Scent | Cherry Blossom |
| Scent Name | Cherry Blossom |
| Suitable Hair Color | Grey |
| UPC | 850000778344 |
| Unit Count | 8.40 Fluid Ounces |

## Product Details

- **Age Range (Description):** Adult
- **Brand:** Better Not Younger
- **Hair Type:** Dull
- **Item Form:** Cream
- **Scent:** Cherry Blossom

## Images

![Better Not Younger Silver Lining Purple Shampoo for White & Gray Hair for Women Over 40 - Brightening & Toning Formula Neutralizes Yellow & Brassy Tones – Volumizing & Nourishing - 8.4 fl oz - Image 1](https://m.media-amazon.com/images/I/41kZ0XIyzlL.jpg)
![Better Not Younger Silver Lining Purple Shampoo for White & Gray Hair for Women Over 40 - Brightening & Toning Formula Neutralizes Yellow & Brassy Tones – Volumizing & Nourishing - 8.4 fl oz - Image 2](https://m.media-amazon.com/images/I/61dgK2byxWL.jpg)
![Better Not Younger Silver Lining Purple Shampoo for White & Gray Hair for Women Over 40 - Brightening & Toning Formula Neutralizes Yellow & Brassy Tones – Volumizing & Nourishing - 8.4 fl oz - Image 3](https://m.media-amazon.com/images/I/81+298+cPhL.jpg)
![Better Not Younger Silver Lining Purple Shampoo for White & Gray Hair for Women Over 40 - Brightening & Toning Formula Neutralizes Yellow & Brassy Tones – Volumizing & Nourishing - 8.4 fl oz - Image 4](https://m.media-amazon.com/images/I/618beVCsTwL.jpg)
![Better Not Younger Silver Lining Purple Shampoo for White & Gray Hair for Women Over 40 - Brightening & Toning Formula Neutralizes Yellow & Brassy Tones – Volumizing & Nourishing - 8.4 fl oz - Image 5](https://m.media-amazon.com/images/I/71dblYyAqxL.jpg)

## Questions & Answers

**Q: Can I use Silver Lining Purple Brightening Shampoo for Gray & White Hair if I color my hair?**
A: Yes. It is the perfect addition to your regimen if you have blonde hair, brunette tresses with highlights or even red hair. This shampoo is safe for keratin-and chemically-treated hair. It is vegan, sulfate-free, paraben-free and cruelty-free.

**Q: How often should I use Silver Lining Purple Brightening Shampoo for Gray & White Hair?**
A: Age, hormones, and activity level affect how often you should wash your hair. While everyone’s shampooing schedule is different, we recommend to wash your hair 2-3 times a week with this shampoo.

## Customer Reviews

### ⭐⭐⭐⭐⭐ It works
*by K***. on June 8, 2026*

This product line WORKS. I have only used it once, delivered yesterday. I live where you need softener for water. I have Mediterranean and Eastern European hair, wonky curls and colicky parts.I did the shampoo for 3 minutes, conditioner for 3 minutes then the serum. It toned my brass and yellow down. Hair very soft again. This is worth the money. I have tried Nexus, Biosilk, Redkin and some high end products sold at local hair salons. They haven't done this. Even when the salons artists use their formulas, not comparable.

### ⭐⭐⭐⭐⭐ Brightens
*by A***R on May 8, 2026*

It brightens my white/grey hair. I add a squirt of BNY with a squirt of my Carol’s Daughter shampoo 💆🏽‍♀️ - 👌🏽

### ⭐⭐⭐⭐ Nice quality
*by K***I on March 21, 2026*

Very good quality but for me costed too much and I want buy it again as I can't find it in Greece

## Frequently Bought Together

- Better Not Younger Silver Lining Purple Shampoo - Sulfate-Free Purple Shampoo for Blonde Hair w Burdock Root, Bamboo, Sage, & Hops - Cruelty-Free White & Grey Hair Shampoo, 8.4 Fl Oz
- Better Not Younger Silver Lining Purple Butter Masque
- Better Not Younger No Remorse Heat Protection & Taming Spray, 6 Fl Oz

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**Shop now:** [https://www.desertcart.pt/products/407916647-better-not-younger-silver-lining-purple-shampoo-for-white-gray](https://www.desertcart.pt/products/407916647-better-not-younger-silver-lining-purple-shampoo-for-white-gray)

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*Product available on Desertcart Portugal*
*Store origin: PT*
*Last updated: 2026-06-26*