---
product_id: 46008954
title: "Invisible Influence: The Hidden Forces that Shape Behavior"
price: "€ 19.53"
currency: EUR
in_stock: true
url: https://www.desertcart.pt/products/46008954-invisible-influence-the-hidden-forces-that-shape-behavior
store_origin: PT
region: Portugal
---

# Mind-Opening Concepts Insightful Read Behavioral Insights Invisible Influence: The Hidden Forces that Shape Behavior

**Price:** € 19.53
**Availability:** ✅ In Stock

## Summary

> 📖 Dive into the Invisible! Uncover the forces that shape your world.

## Quick Answers

- **What is this?** Invisible Influence: The Hidden Forces that Shape Behavior
- **How much does it cost?** € 19.53 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/46008954-invisible-influence-the-hidden-forces-that-shape-behavior)

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- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
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## Key Features

- • **Enhance Your Leadership Skills:** Apply insights to inspire and motivate your team.
- • **Engage with Real-World Examples:** Learn through relatable scenarios and case studies.
- • **Unlock the Secrets of Influence:** Discover the unseen forces that shape our decisions.
- • **Transform Your Understanding of Behavior:** Gain a fresh perspective on everyday choices.
- • **Join the Conversation on Behavioral Science:** Be part of a growing community of forward-thinkers.

## Overview

Invisible Influence: The Hidden Forces that Shape Behavior explores the subtle yet powerful factors that drive our decisions and actions. Through engaging narratives and research-backed insights, this book reveals how social dynamics and environmental cues influence our behavior, making it essential reading for anyone looking to understand the psychology behind everyday choices.

## Description

In Invisible Influence , the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world.” —Charles Duhigg, author of The Power of Habit If you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn’t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence , Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” ( Publishers Weekly ).

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #369,601 in Books ( See Top 100 in Books ) #54 in Market Research Business (Books) #155 in Marketing & Consumer Behavior #464 in Medical Social Psychology & Interactions |
| Customer Reviews | 4.4 out of 5 stars 862 Reviews |

## Images

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## Available Options

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## Frequently Bought Together

- Invisible Influence: The Hidden Forces that Shape Behavior
- The Catalyst: How to Change Anyone's Mind
- Contagious: Why Things Catch On

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*Product available on Desertcart Portugal*
*Store origin: PT*
*Last updated: 2026-11-15*