--- product_id: 48882521 title: "Loreal INOA 5.17 60GRM V511" brand: "l'oréal professionnel paris" price: "€ 43.02" currency: EUR in_stock: true reviews_count: 13 category: "L'oréal Professionnel Paris" url: https://www.desertcart.pt/products/48882521-loreal-inoa-5-17-60grm-v511 store_origin: PT region: Portugal --- # 35 min full cure time Ammonia-free natural formula Nourishing conditioner benefits Loreal INOA 5.17 60GRM V511 **Brand:** l'oréal professionnel paris **Price:** € 43.02 **Availability:** ✅ In Stock ## Summary > 💇‍♀️ Elevate your hair game with INOA – where vibrant color meets ultimate care! ## Quick Answers - **What is this?** Loreal INOA 5.17 60GRM V511 by l'oréal professionnel paris - **How much does it cost?** € 43.02 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/48882521-loreal-inoa-5-17-60grm-v511) ## Best For - l'oréal professionnel paris enthusiasts ## Why This Product - Trusted l'oréal professionnel paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Healthy, Shiny Finish:** Leaves hair soft, nourished, and glossy without dryness or damage. - • **Gentle on Scalp & Hair:** Ammonia-free formula ensures zero irritation and a smooth, creamy application. - • **Salon-Quality Vibrance:** Experience rich, lasting color with professional-grade results at home. - • **Fast & Easy Application:** Just 35 minutes to transform your look with a luxurious mousse texture. - • **Natural-Looking Grey Coverage:** Seamlessly covers greys with depth and a cool ash brown tone. ## Overview L'Oréal INOA 5.17 Light Ash Cool Brown is a 60g ammonia-free permanent hair dye mousse that delivers salon-quality, natural-looking color with superior grey coverage. Its nourishing formula protects hair health while providing a soft, shiny finish after just 35 minutes of application. Trusted by thousands, it’s the go-to choice for professionals and style-savvy millennials seeking vibrant, damage-free color at home. ## Description Product Description MAC Studio Fix Fluid Foundation SPF15 30ml Directions 1. Mix the dye with the developer, 2. Apply the dye to the hair, 3. Leave on for 35 minutes, 4. Rinse and rinse. Review: I love this hair dye - ⭐️⭐️⭐️⭐️⭐️ Salon-quality colour without the damage — INOA is a game changer! I’ve been colouring my hair for years, and INOA is by far one of the best dyes I’ve used. It gives a rich, vibrant colour that lasts, but what really sets it apart is how gentle it is on the scalp and hair. No harsh ammonia smell, no stinging — just a smooth, creamy formula that actually feels nourishing during application. After using INOA, my hair feels soft, shiny, and healthy — not dry or stripped like with some box dyes. The colour payoff is beautiful and natural-looking, with great grey coverage and depth. And it fades really gracefully over time. Whether you’re touching up roots or going for a full transformation, this feels like a luxury salon treatment at home. It’s 100% worth it if you want lasting colour without compromising your hair’s health. Review: Good product - I like this product. No smell. Nice coloring. ## Features - Hair care & styling - Beauty: hair dyeing - Weight: 60 grams - Hair dyeing Unisex 60 grams ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00B816AEU | | Benefits | Nourishing, Conditioner | | Best Sellers Rank | 6,020 in Beauty ( See Top 100 in Beauty ) 77 in Permanent Hair Colour | | Brand | L'Oréal Professionnel Paris | | Brand Name | L'Oréal Professionnel Paris | | Colour | 5.17 Light Ash Cool Brown | | Container Type | cream" or "cream jar | | Country Of Origin | España | | Customer Reviews | 4.6 out of 5 stars 3,938 Reviews | | Full Cure Time | 35 Minutes | | Global Trade Identification Number | 03474630446755 | | Hair Color Permanence | Permanent | | Hair Type | normal | | Hair type | normal | | Item Form | Mousse | | Item Type Name | Hair Dyeing | | Item Weight | 0.03 Grams | | Item form | Mousse | | Manufacturer | L'Oreal Expert Professionnel | | Manufacturer Part Number | 913-46755 | | Material Features | Natural | | Material Type Free | Ammonia Free | | Model Number | 913-46755 | | Number of Items | 1 | | Package information | cream" or "cream jar | | Product Warranty | 2 year manufacturer | | Product benefits | Nourishing, Conditioner | | Recommended Uses For Product | Hair dyeing | | Set Name | L'Oréal Paris Inoa Light Ash Cool Brown 60g | | UPC | 034746304467 773602225569 | | Unit Count | 60.0 gram | ## Product Details - **Colour:** 5.17 Light Ash Cool Brown - **Package information:** cream" or "cream jar - **Product benefits:** Nourishing, Conditioner - **Brand:** L'Oréal Professionnel Paris - **Item form:** Cream - **Hair type:** normal - **Number of items:** 1 - **Unit count:** 60.0 Grams - **Material feature:** Natural - **Material Type Free:** Ammonia Free ## Images ![Loreal INOA 5.17 60GRM V511 - Image 1](https://m.media-amazon.com/images/I/41JJDIJiUQL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Hi which Inoa will achieve a nice ‘baby blond’ strand (when used with a 10.31 golden ash root and 6 dark blond contrast for sunkissed look? Thx 👍🙂** A: Hello, I’m not sure. I use the 9 mixed with 10.13 as a root touch up. Sorry can’t be of more help. **Q: I recieved the item promptly . there are no english instructions included . can you please advise. thankyou** A: Hi Sue you need the Inoa preoxude and mix equal amount of both and leave it on for 35 minutes. **Q: Please help There are no English instructions !!** A: : Mix the colouring cream in the recommended ratio with the Inoa rich Oxidant ODS which was specially designed for this hair dye. For a natural touch-up and reviving of colour, use the 3% or 6% oxidants. If you need to cover more prominent grey hair or change your colour by several shades, choose the 9% oxidant. The oxidant cream is not included with this product. Purpose Professional Hair Dye L’Oréal Professionnel is a premium French brand of haircare products with a tradition going back many years. It belongs to the world-renowned company L’Oréal, founded in 1909 by Eugène Schueller. This young chemist developed a special hair dye formula that quickly gained popularity amongst Parisian hairdressers. For over a hundred years, the brand has been helping its customers to discover their distinctive beauty and self-confidence. L’Oréal Professionnel products are developed using the latest innovative technologies in collaboration with the best hairdressers. The wide portfolio of brands includes professional hair care products such as L’Oréal Professionnel hair dyes and styling products, as well as shampoos, masks and other hair care products that are used by hairdressers and stylists throughout the world. L’Oréal Professionnel hair care is a guarantee that you will really enjoy the best for your hair. The brand is part of major fashion shows around the world that show off new trends. Discover the secrets of beautiful hair and enjoy professional care with L’Oréal Professionnel. 5.0 Write review 3 ease of application cosmetic quality satisfaction with the results Newest rewiews Beautiful colour; very easy to mix and use. Highly recommend. xKelseyx 20 February 2020 Was this review helpful? Yes 0 | No 0 Great product. Great price JK 29 January 2020 Was this review helpful? Yes 0 | No 0 This is the best hair colour, ever since using it my hair is in excellent condition, the colour is rich and warm and leaves my hair silky smooth. I’ve had lots of comments on how good my hair looks, people like be the colour and ask what shampoo I use to make it shine Inoa is professional dye,there will be no instructions. Mix the colouring cream in the recommended ratio(1:1) with the Inoa rich Oxidant ODS which was specially designed for this hair dye. For a natural touch-up and reviving of colour, use the 3% or 6% oxidants. If you need to cover more prominent grey hair or change your colour by several shades, choose the 9% oxidant. The oxidant cream is not included with this product **Q: Does this have parfum in it** A: I haven't notice a parfum smell ## Customer Reviews ### ⭐⭐⭐⭐⭐ I love this hair dye *by C***D on 3 July 2025* ⭐️⭐️⭐️⭐️⭐️ Salon-quality colour without the damage — INOA is a game changer! I’ve been colouring my hair for years, and INOA is by far one of the best dyes I’ve used. It gives a rich, vibrant colour that lasts, but what really sets it apart is how gentle it is on the scalp and hair. No harsh ammonia smell, no stinging — just a smooth, creamy formula that actually feels nourishing during application. After using INOA, my hair feels soft, shiny, and healthy — not dry or stripped like with some box dyes. The colour payoff is beautiful and natural-looking, with great grey coverage and depth. And it fades really gracefully over time. Whether you’re touching up roots or going for a full transformation, this feels like a luxury salon treatment at home. It’s 100% worth it if you want lasting colour without compromising your hair’s health. ### ⭐⭐⭐⭐⭐ Good product *by E***T on 20 April 2026* I like this product. No smell. Nice coloring. ### ⭐⭐⭐⭐⭐ Effective and possible to use at home *by E***A on 28 December 2017* Quite easy to use and looks professional/natural How to use: These are supposedly for professional use only but are no different in use to supermarket kits once you have bought the stuff. They work well and give a much better result over time, only a little more expensive. Covers grey well too. You can mix the colours to get any shade you like (I use half 7 and half 8). The whole numbers indicate a "base" lightness/darkness and you can choose to add redness or other twists by selecting a tube with a "decimal point". Shades are numbered with 1 as the darkest. You'll probably want to experiment on cut-off strands of your own hair before deciding which shade you want. Not for use by people under 18. I'm not a hairdresser, have no qualifications and this is just my experience. Warnings on the packets indicate the need to do a skin test 48 hours before you use it in case of allergic reaction. Don't rely on amateur reviews on Amazon for safety advice! You need to buy an oxidant to mix with these. Inoa also produce oxidants and you probably need 30 vol (9%) or 20 vol (6%). Use the 30 vol if you want to lighten the hair significantly (by up to 3 shades). Oxidants are almost certainly recommended in the amazon sections below. You need: - Tube of this product (or two if mixing shades) - Oxidant creme - Kitchen scales - Plastic bowl - Disposable gloves/rubber gloves - Brush for painting the mixture on and for mixing (I use one you get free in a supermarket hair dye) - Hair grips if necessary - Plastic comb - Old towel and/or plastic bag round neck to protect clothing - Timer/clock Hair should be dry and brushed but it doesn't really matter whether it's clean. Put on gloves, then use kitchen scales to measure out equal volumes (1:1 ratio) of colour and oxidant. Mix together very well using the brush. You're likely to need about one whole tube of colour to cover roots if you have fairly thick hair. You might need more though (I do), so have some in reserve. You can put the top back on the tube and use the rest later. Keep gloves on. Paint the hair outwards from your parting generously with the mixture (If your hair is already coloured, you'll just want to paint the roots. Don't keep re-colouring the whole hair each time as it will accumulate and quickly get darker. You can lighten natural hair, but you can't significantly lighten already coloured hair with this.) Now use a comb to create a new parting a little to one side and repeat until you've covered the whole head. The painted hair will conveniently stick together so you may not need grips. The back can be tricky and you may want to rig up a double mirror system or just do it by feel. Do the hairline and temples especially well (don't leave these to last). Try to work reasonably quickly, otherwise the first part you cover will have a much longer exposure time than the last part (don't panic though, it's not that critical). Wait 30 minutes after you've finished. Using gloves, massage roots/hair for 5 minutes to blur any edges to the colour. Rinse thoroughly and then shampoo really well, ideally using Inoa "post" shampoo (which seems to work really nicely and is supposed to remove residue better). There is also an Inoa colour conditioner, which gives my hair good condition and less knots. That's it. I sometimes find I get redness in the colour immediately afterwards even though I use a base colour. This reduces quickly with a few good shampooings. It's also less pronounced if I use 30 vol oxidant rather than 20 vol. Extras: I like to make the look more natural by doing a few strands with slightly different colour (about 1/2 a shade different) so it's not all identical. You can use aluminium foil to separate them. I also occasionally add a few highlighted strands using majimeches highlighter for a "sunkissed" effect. ## Frequently Bought Together - Loreal INOA 5.17 60GRM V511 - Loreal INOA 200 OXYDANT 20 VOL 1L V034 - L'OREAL INOA Shade 5.1 Light Ash Brown 60g --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.pt/products/48882521-loreal-inoa-5-17-60grm-v511](https://www.desertcart.pt/products/48882521-loreal-inoa-5-17-60grm-v511) --- *Product available on Desertcart Portugal* *Store origin: PT* *Last updated: 2026-07-04*