--- product_id: 49385514 title: "The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you" price: "€ 43.97" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.pt/products/49385514-the-mom-test-how-to-talk-to-customers-and-learn store_origin: PT region: Portugal --- # 4.6/5 star rating Top 50 in Small Business Quick, actionable read The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you **Price:** € 43.97 **Availability:** βœ… In Stock ## Summary > πŸ“š Decode customer truths before your competitors do! ## Quick Answers - **What is this?** The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you - **How much does it cost?** € 43.97 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/49385514-the-mom-test-how-to-talk-to-customers-and-learn) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Save time & money:** Stop wasting resources on false validation with practical, proven customer conversation techniques. - β€’ **Concise & actionable:** A quick read packed with straightforward advice you can implement immediately. - β€’ **Cut through the noise:** Learn how to ask the right questions that get real answers, not polite lies. - β€’ **Lean Startup essential:** Master foundational skills that every entrepreneur and manager needs to validate ideas effectively. - β€’ **Join thousands of savvy founders:** Over 4,200 reviews prove this is the go-to guide for customer development success. ## Overview The Mom Test is a bestselling, highly rated guide that teaches entrepreneurs and managers how to conduct honest customer conversations. It offers practical, concise advice to avoid misleading feedback and validate business ideas effectively, making it a must-read for anyone serious about startup success. ## Description The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better. Review: Easy, interesting and get's straight to the point - This book is very small, but it packs a punch. If you're like me and have 20+ books you should read then buy this because its easy to read, short and gives you simple, actionable advice to getting better answers out of your customers or soon-to-be customers. It's the one-stop shop for customer development in my opinion. Funnily enough I went to a seminar that gave customer development tips and it was as if the guy was reading straight out of this book. Review: Simple and practical - I read this in a day because it was so good. A lot of business books give you principles but sometimes it can be hard to take away applicable steps… Not with this book. It was concise and actionable. Must-read for anyone interested in working on their own project. ## Features - New Store Stock ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 15,146 in Books ( See Top 100 in Books ) 31 in Small Business 54 in Starting a Business 147 in Business Careers (Books) | | Customer Reviews | 4.6 out of 5 stars 4,237 Reviews | ## Images ![The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you - Image 1](https://m.media-amazon.com/images/I/61ChbHhWqZL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Easy, interesting and get's straight to the point *by E***T on 12 November 2013* This book is very small, but it packs a punch. If you're like me and have 20+ books you should read then buy this because its easy to read, short and gives you simple, actionable advice to getting better answers out of your customers or soon-to-be customers. It's the one-stop shop for customer development in my opinion. Funnily enough I went to a seminar that gave customer development tips and it was as if the guy was reading straight out of this book. ### ⭐⭐⭐⭐⭐ Simple and practical *by S***M on 11 July 2023* I read this in a day because it was so good. A lot of business books give you principles but sometimes it can be hard to take away applicable steps… Not with this book. It was concise and actionable. Must-read for anyone interested in working on their own project. ### ⭐⭐⭐⭐ Quick read and concepts are easy to pick up...and it does work! *by G***R on 17 June 2015* This is a definitely something you have to read after the lean startup. It's one of those books that just makes you realize that the intuitive way od doung things is just wrong (i.e, showing the customer the idea and ask for feedbacks). It tells you how to approach customers, where to find them and what to ask. My favourite part is about setting up meetings. Pre, during, post-meeting advices are key here. Although not in a startup but in a huge company I have started to apply the mom test when gathering consensus about a project idea that would involve different departments....and well yes it does make the difference. To be honest it is a very quick read and the concepts are very easy to pick up. ## Frequently Bought Together - The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you - The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.pt/products/49385514-the-mom-test-how-to-talk-to-customers-and-learn](https://www.desertcart.pt/products/49385514-the-mom-test-how-to-talk-to-customers-and-learn) --- *Product available on Desertcart Portugal* *Store origin: PT* *Last updated: 2026-10-22*