---
product_id: 514130413
title: "Logos that Last: How to Create Iconic Visual Branding"
price: "€ 64.20"
currency: EUR
in_stock: true
reviews_count: 13
url: https://www.desertcart.pt/products/514130413-logos-that-last-how-to-create-iconic-visual-branding
store_origin: PT
region: Portugal
---

# Logos that Last: How to Create Iconic Visual Branding

**Price:** € 64.20
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Logos that Last: How to Create Iconic Visual Branding
- **How much does it cost?** € 64.20 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/514130413-logos-that-last-how-to-create-iconic-visual-branding)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last . *Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA* *One of the “top 20 books that all graphic designers should read (and own),” according to Adobe.com* Author Allan Peters is an award-winning graphic designer whose expertise in logos and rebranding has been tapped by major media outlets, including The New York Times and CNN. In this landmark guide for designers and brand strategists of any level , Peters distills his knowledge and experience from over two decades of designing for top brands such as Google, desertcart, Disney, Target, and Nike, as well as personal passion projects. Over the years, Peters has developed a unique creative process, which he shares in Logos that Last for the very first time. Learn how to build great relationships with clients while cultivating consistency and productivity . Logos that Last also includes: Detailed case studies that follow designs from concept to completion Tips for turning a good idea into a great logo Strategies for extending a great logo into a dynamic brand system Advice for turning your passion into your profession With Logos that Last , discover how to create inventive, thoughtful, and enduring logos using Peters’s own hands-on, step-by-step process.

Review: Visually appealing collection of Allan Peters design process - Allan Peters does a phenomenal job walking us through his process to create one fantastic logo after another. This book is a visually appealing collection of his thoughtful designs. My one complaint is that there are several dark orange pages throughout with black text that was difficult for me to read. Other than that, I love this book and I'm so glad I bought it.
Review: Essential Purchase for Designers - This is a fantastic overview of logo design and the essential elements for creating a high-quality and memorable brand mark. If you are a designer this is a must have.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #4,470 in Books ( See Top 100 in Books ) #1 in Branding & Logo Design #2 in Typography (Books) #14 in Design & Decorative Arts |
| Customer Reviews | 4.8 out of 5 stars 691 Reviews |

## Images

![Logos that Last: How to Create Iconic Visual Branding - Image 1](https://m.media-amazon.com/images/I/71I5bSIRuwL.jpg)

## Available Options

This product comes in different **Media Format** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Visually appealing collection of Allan Peters design process
*by T***S on July 30, 2026*

Allan Peters does a phenomenal job walking us through his process to create one fantastic logo after another. This book is a visually appealing collection of his thoughtful designs. My one complaint is that there are several dark orange pages throughout with black text that was difficult for me to read. Other than that, I love this book and I'm so glad I bought it.

### ⭐⭐⭐⭐⭐ Essential Purchase for Designers
*by T***N on June 26, 2026*

This is a fantastic overview of logo design and the essential elements for creating a high-quality and memorable brand mark. If you are a designer this is a must have.

### ⭐⭐⭐⭐⭐ All graphic designers should buy this book
*by B***R on August 26, 2026*

Excellent Book and excellent author

## Frequently Bought Together

- Logos that Last: How to Create Iconic Visual Branding
- Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons
- Logo Modernism

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*Product available on Desertcart Portugal*
*Store origin: PT*
*Last updated: 2026-09-10*