--- product_id: 54228070 title: "Ogilvy on Advertising in the Digital Age" price: "€ 14.46" currency: EUR in_stock: false reviews_count: 13 url: https://www.desertcart.pt/products/54228070-ogilvy-on-advertising-in-the-digital-age store_origin: PT region: Portugal --- # Ogilvy on Advertising in the Digital Age **Price:** € 14.46 **Availability:** ❌ Out of Stock ## Quick Answers - **What is this?** Ogilvy on Advertising in the Digital Age - **How much does it cost?** € 14.46 with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/54228070-ogilvy-on-advertising-in-the-digital-age) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising , Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace. Review: A worthy successor and a very relevant update - Throughout the ad industry, and in many university lecture halls, David Ogilvy is held up as the wise scion of advertising. To this day, his signature still adorns the walls of agency lobbies around the world. There is no more worthy a successor to take on the task of modernizing the thoughts -if not the principles- in David's classic book than Miles Young. In all of my interactions with Miles over the past 20 years he has always been both the most brilliant AND the most humble man in the room. His decades of experience, combined with his astute perspective on where the industry is going in the future creates a rare no BS, measured understanding of how David's principles of the idea, the craft of capturing attention and the skill of turning that into persuasion can be applied in today's programmatic, influencer driven, social networked world. I can think of no better mentor in our industry than Miles, and if you do not have the privilege of experiencing his joyful laugh in person, then this book is certainly a great second-best substitute. Review: An excellent glimpse into the future of advertising. - Miles Young is an excellent writer who gives a lot of great insight into the future of marketing. Something to know is that this book is more of a sequel or follow up to the original “Ogilvy On Advertising.” If you want a foundational look at advertising, the original book will be a better read for you. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #2,313,311 in Books ( See Top 100 in Books ) #48 in Advertising Graphic Design #329 in Advertising (Books) | | Customer Reviews | 4.4 out of 5 stars 217 Reviews | ## Images ![Ogilvy on Advertising in the Digital Age - Image 1](https://m.media-amazon.com/images/I/81QY7hGwb9L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ A worthy successor and a very relevant update *by J***O on January 17, 2018* Throughout the ad industry, and in many university lecture halls, David Ogilvy is held up as the wise scion of advertising. To this day, his signature still adorns the walls of agency lobbies around the world. There is no more worthy a successor to take on the task of modernizing the thoughts -if not the principles- in David's classic book than Miles Young. In all of my interactions with Miles over the past 20 years he has always been both the most brilliant AND the most humble man in the room. His decades of experience, combined with his astute perspective on where the industry is going in the future creates a rare no BS, measured understanding of how David's principles of the idea, the craft of capturing attention and the skill of turning that into persuasion can be applied in today's programmatic, influencer driven, social networked world. I can think of no better mentor in our industry than Miles, and if you do not have the privilege of experiencing his joyful laugh in person, then this book is certainly a great second-best substitute. ### ⭐⭐⭐⭐⭐ An excellent glimpse into the future of advertising. *by J***S on August 25, 2018* Miles Young is an excellent writer who gives a lot of great insight into the future of marketing. Something to know is that this book is more of a sequel or follow up to the original “Ogilvy On Advertising.” If you want a foundational look at advertising, the original book will be a better read for you. ### ⭐⭐⭐⭐⭐ I'm a sucker for this book *by T***S on March 28, 2022* What can I say that hasn't already been said about such a gold standard? Aside from the content being updated and potentially losing some of its original charm, the updated book is much more updated for the digital age and the glossy pages, full color, and graphic design is top notch as you would expect. I'm a sucker for hard covers and this well of knowledge did not leave me dry. I give it a thumbs up ## Frequently Bought Together - Ogilvy on Advertising in the Digital Age - Ogilvy on Advertising - Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.pt/products/54228070-ogilvy-on-advertising-in-the-digital-age](https://www.desertcart.pt/products/54228070-ogilvy-on-advertising-in-the-digital-age) --- *Product available on Desertcart Portugal* *Store origin: PT* *Last updated: 2026-09-07*