---
product_id: 6018896
title: "How to Argue and Win Every Time"
price: "€ 40.21"
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reviews_count: 10
url: https://www.desertcart.pt/products/6018896-how-to-argue-and-win-every-time
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region: Portugal
---

# How to Argue and Win Every Time

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## Description

How to Argue and Win Every Time [Spence, Gerry] on desertcart.com. *FREE* shipping on qualifying offers. How to Argue and Win Every Time

Review: Don't Underrate Freedom - The point of the book is not to persuade you to adopt his point of view, but to adopt your own. It's a lot about freedom of expression, but not his, but freedom for those who don't stand up for what they believe in, even when they are right. I've owned the cassette version for several years and wouldn't think of reading the book when I can hear his argument on tape. I wish I could describe his style. The title is grandiose --and good marketing. I imagine he is a bit grandiose and more than a little self-promoting. But he's got some good ideas to sell, so I don't begrudge the marketing. I read this shortly before winning one of the most important arguments in my life, so it may have been helpful exactly when I needed help. Spence's style of argument borrows from his life. You get a lot of what you'd expect from a lawyer, excerpts from his trials and a brief look at the profession of law. But the courtroom is just a metaphor for a bigger picture. I think the bigger picture is listening to him give advice on standing up for the truth and not flinching when someone tries to cut away at it. I enjoyed his method: imagining mental locks which he matches with verbal keys. He also digs into prejuidice, which seemed like a side trip, but it made sense when he got done. He's got some locks or closed doors of his own, he admits, naming bankers as one group who could just as well stay out on the golf course and not come back. That part made me laugh. How would he know that much about bankers? So I imagined him out on the golf course, with knickers to match his trademark rawhide jacket -- listening in on the conversations. Don't wait for the movie. There might never be one. But you are ready for equal doses of entertainment and insight, get the tape.
Review: It's All About How You Communicate - When I was in High School, I was a debater. I picked up this book and it became the basis for how I formulated most of my arguments throughout my debate career, into college, and beyond. Gerry Spence never lost a case. Why? Was he better prepared? Did he look or sound better? I think it boiled down to know what he wanted the outcome to be; tell the jury what he expected them to decide; and giving them all the reasons to choose the outcome he had already asked for. This book delves into all aspects of your work and private life. The key takeaway is being clear about your objectives and articulating them in a way that allows others to want those outcomes to become a reality. How to Argue and When Every Time is a wonderful guide to being a better communicator. I have bought several copies and I continue to give to friends and employees who struggle to be understood. Great read!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #10,424 in Books ( See Top 100 in Books ) #3 in Communication Reference (Books) #18 in Communication & Media Studies #336 in Personal Transformation Self-Help |
| Customer Reviews | 4.5 4.5 out of 5 stars (839) |
| Dimensions  | 6.2 x 0.76 x 9.28 inches |
| Edition  | Reprint |
| ISBN-10  | 0312144776 |
| ISBN-13  | 978-0312144777 |
| Item Weight  | 12.3 ounces |
| Language  | English |
| Print length  | 320 pages |
| Publication date  | April 14, 1992 |
| Publisher  | St. Martin's Griffin |

## Images

![How to Argue and Win Every Time - Image 1](https://m.media-amazon.com/images/I/711XCbUfqFL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Don't Underrate Freedom
*by P***A on December 28, 2001*

The point of the book is not to persuade you to adopt his point of view, but to adopt your own. It's a lot about freedom of expression, but not his, but freedom for those who don't stand up for what they believe in, even when they are right. I've owned the cassette version for several years and wouldn't think of reading the book when I can hear his argument on tape. I wish I could describe his style. The title is grandiose --and good marketing. I imagine he is a bit grandiose and more than a little self-promoting. But he's got some good ideas to sell, so I don't begrudge the marketing. I read this shortly before winning one of the most important arguments in my life, so it may have been helpful exactly when I needed help. Spence's style of argument borrows from his life. You get a lot of what you'd expect from a lawyer, excerpts from his trials and a brief look at the profession of law. But the courtroom is just a metaphor for a bigger picture. I think the bigger picture is listening to him give advice on standing up for the truth and not flinching when someone tries to cut away at it. I enjoyed his method: imagining mental locks which he matches with verbal keys. He also digs into prejuidice, which seemed like a side trip, but it made sense when he got done. He's got some locks or closed doors of his own, he admits, naming bankers as one group who could just as well stay out on the golf course and not come back. That part made me laugh. How would he know that much about bankers? So I imagined him out on the golf course, with knickers to match his trademark rawhide jacket -- listening in on the conversations. Don't wait for the movie. There might never be one. But you are ready for equal doses of entertainment and insight, get the tape.

### ⭐⭐⭐⭐⭐ It's All About How You Communicate
*by B***Y on August 1, 2015*

When I was in High School, I was a debater. I picked up this book and it became the basis for how I formulated most of my arguments throughout my debate career, into college, and beyond. Gerry Spence never lost a case. Why? Was he better prepared? Did he look or sound better? I think it boiled down to know what he wanted the outcome to be; tell the jury what he expected them to decide; and giving them all the reasons to choose the outcome he had already asked for. This book delves into all aspects of your work and private life. The key takeaway is being clear about your objectives and articulating them in a way that allows others to want those outcomes to become a reality. How to Argue and When Every Time is a wonderful guide to being a better communicator. I have bought several copies and I continue to give to friends and employees who struggle to be understood. Great read!

### ⭐⭐⭐⭐⭐ A Critical, Must-Read for everyone, as everyone "argues" to change another's mind daily. Actually, hermits don't need to read.
*by P***E on September 15, 2015*

I never have been a fan of defense attorneys. I dislike the long-haired, showy trademark look of some defense attorneys. I am not fond of "tree-huggers" who take up my time with their passion for causes that don't directly affect me in my daily trials and tribulations. Then, I read this book, introduced as a "critical, must-read" by a winning lawyer when I attended a Special Needs Education Law seminar put on by Pete Wright. Mr. Spence writes eloquently. He presents his thoughts so colorfully the reader doesn't even realize he or she is learning until thinking about it afterward. I crammed the book over a weekend in preparation for an official meeting Monday morning where I expected I'd have to negotiate and argue. I used a key lesson from Gerry {I can hear him saying don't call me Mr. Spence please} and I didn't have to argue, although I was prepared. I will be re-reading this book, probably several times, because it is so entertaining and instructional. And, I'm going to name that huge old Magnolia tree growing outside of my house. She is beautiful.

## Frequently Bought Together

- How to Argue and Win Every Time
- Win Your Case: How to Present, Persuade, and Prevail--Every Place, Every Time
- The Tools of Argument: How the Best Lawyers Think, Argue, and Win

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*Store origin: PT*
*Last updated: 2026-05-17*