--- product_id: 62836955 title: "Building Distinctive Brand Assets" price: "€ 52.76" currency: EUR in_stock: true reviews_count: 9 url: https://www.desertcart.pt/products/62836955-building-distinctive-brand-assets store_origin: PT region: Portugal --- # Data-driven marketing insights Proven branding science Top-rated strategy guide Building Distinctive Brand Assets **Price:** € 52.76 **Availability:** βœ… In Stock ## Summary > πŸ“ˆ Unlock the science of standout brands β€” don’t get left behind! ## Quick Answers - **What is this?** Building Distinctive Brand Assets - **How much does it cost?** € 52.76 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/62836955-building-distinctive-brand-assets) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Inspiration Meets Rigor:** Combines motivational insights with rock-solid marketing science for immediate application. - β€’ **Science-Backed Branding:** Leverages cutting-edge research on how consumer brains actually work, not just assumptions. - β€’ **Highly Rated & Respected:** 4.5-star average from 124 reviews, a must-have for serious brand strategists and marketers. - β€’ **Globally Recognized Expertise:** Authored by marketing thought leaders Byron Sharp and Jenni Romaniuk, trusted by international professionals. - β€’ **Actionable Brand Asset Strategies:** Clear, practical advice on creating and managing distinctive brand assets to cut through information overload. ## Overview Building Distinctive Brand Assets is a top-tier marketing book grounded in scientific research by Byron Sharp and Jenni Romaniuk. It offers actionable strategies for creating memorable brand elements that resonate in today’s saturated market. With a 4.5-star rating and strong endorsements from global marketing experts, this book is essential for professionals aiming to elevate their brand strategy with proven, brain-based insights. ## Description Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues. Review: Great reading, very inspirational - and rock solid in marketing science - I'm a market researcher and brand consultant with lots of international experience. And I just love this book as I have the previous book from Byron Sharp and Jenni Romaniuk. Why? Because they write their findings of how marketing works based on science, based on how our brains really work instead of how we perceive our brains to work or how we wish our brains should work. And I must admit, that I had to change the way I've interpreted our own data in the past. Nowadays I can see the rules of Romaniuk und Sharp popping up in most data sets. Creating strong, distinctive assetts is of outmost importance in times of information overload. Romaniuk writes eloquently about the chances and pitfalls of working with the brands assetts. Many examples make it easy to follow her reasoning. Want to become better at Branding? Grab a copy and get to work! Review: Excellent. - Highly deserving of its place atop my strategy shelf. ## Features - New Store Stock ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 130,593 in Books ( See Top 100 in Books ) 118 in Advertising (Books) | | Customer Reviews | 4.4 out of 5 stars 133 Reviews | ## Images ![Building Distinctive Brand Assets - Image 1](https://m.media-amazon.com/images/I/51fuu4pP9uL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great reading, very inspirational - and rock solid in marketing science *by H***M on 25 April 2018* I'm a market researcher and brand consultant with lots of international experience. And I just love this book as I have the previous book from Byron Sharp and Jenni Romaniuk. Why? Because they write their findings of how marketing works based on science, based on how our brains really work instead of how we perceive our brains to work or how we wish our brains should work. And I must admit, that I had to change the way I've interpreted our own data in the past. Nowadays I can see the rules of Romaniuk und Sharp popping up in most data sets. Creating strong, distinctive assetts is of outmost importance in times of information overload. Romaniuk writes eloquently about the chances and pitfalls of working with the brands assetts. Many examples make it easy to follow her reasoning. Want to become better at Branding? Grab a copy and get to work! ### ⭐⭐⭐⭐⭐ Excellent. *by M***Z on 4 December 2024* Highly deserving of its place atop my strategy shelf. ### ⭐⭐⭐⭐⭐ It's highly recommended to all branding students and professionals *by A***R on 1 December 2023* I regularly recommend this to undergraduate and postgraduate students ## Frequently Bought Together - OXFORD UNIVERSITY PRESS Building Distinctive Brand Assets - OXFORD UNIVERSITY PRESS How Brands Grow: What Marketers Don't Know - OXFORD UNIVERSITY PRESS How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.pt/products/62836955-building-distinctive-brand-assets](https://www.desertcart.pt/products/62836955-building-distinctive-brand-assets) --- *Product available on Desertcart Portugal* *Store origin: PT* *Last updated: 2026-08-31*