--- product_id: 63789231 title: "How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands" brand: "jenni romaniuk, byron sharp" price: "FREE" currency: EUR in_stock: false reviews_count: 13 url: https://www.desertcart.pt/products/63789231-how-brands-grow-part-2-emerging-markets-services-durables-new store_origin: PT region: Portugal --- # How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands **Brand:** jenni romaniuk, byron sharp **Price:** FREE **Availability:** ❌ Out of Stock ## Quick Answers - **What is this?** How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands by jenni romaniuk, byron sharp - **How much does it cost?** FREE with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/63789231-how-brands-grow-part-2-emerging-markets-services-durables-new) ## Best For - jenni romaniuk, byron sharp enthusiasts ## Why This Product - Trusted jenni romaniuk, byron sharp brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Following the success of international bestseller How Brands Grow: what marketer's don't know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 , by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers. This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you. If you read and loved How Brands Grow - it's time to move to the next level of marketing. And if you haven't...get ready - This book will change the way you think about marketing forever. ## Technical Specifications | Specification | Value | |---------------|-------| | Dimensions | 23.11 x 15.49 x 2.29 cm | | Edition | 1st | | Isbn 10 | 0195596269 | | Isbn 13 | 978-0195596267 | | Item Weight | 522 g | | Language | English | | Print Length | 192 pages | | Publication Date | 19 Nov. 2015 | | Publisher | OUP Australia & New Zealand | ## Images ![How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands - Image 1](https://m.media-amazon.com/images/I/71bx+eRVluL.jpg) ![How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands - Image 2](https://m.media-amazon.com/images/I/31zRJgbRi8L.jpg) ## Available Options This product comes in different **Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ An accessible read for both experienced practitioners and those new to marking *by on Reviewed in the United Kingdom 11 January 2016* An excellent addition to our knowledge of brandsIt restates aspects of the earlier How Brands Grow by Byron Sharp (2010, OUP) and extends the thinking in that text to word of mouth, online, new buyers and luxury brands.Companies get bigger by acquiring more customers. The problem for marketers is to advise on the process of customer acquisition and this is what the book does so well. The products of a company have to be available both physically and mentally for new customers to be gathered and Jenni Romaniuk does an excellent job in explaining the less familiar aspects of mental availability and linking them to promotion while others explain aspects of physical availability. Generally, the exposition is startlingly fresh and leaves behind some of the rather stale orthodoxies found in many marketing textbooks. Partly, the work can be original because it is not a textbook. It is designed for the open-minded practitioner who wants to understand marketing better. It does not support every claim made with evidence but there is a substantial amount of new data that the Institute has gathered. Despite (or because of) its practitioner focus, this book is a necessary addition to any MBA course and it will add interest to specialist courses in marketing. This is a book that will be used in those marketing departments that can embrace change and also by academics to develop their courses. ### ⭐⭐⭐⭐⭐ MUST READ for a marketeer *by on Reviewed in the United Kingdom 29 November 2019* If you want to understand why penetration growth really matters, this is the book that you need (together with Part One) ### ⭐⭐⭐⭐⭐ Essential Reading for marketing practicioners *by on Reviewed in the United Kingdom 30 November 2018* Helps me sound like I know what I'm talking about, for that reason alone it's worth six stars at least... ## Frequently Bought Together - How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands - How Brands Grow: What Marketers Don't Know - Better Brand Health: Measures and Metrics for a How Brands Grow World --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.pt/products/63789231-how-brands-grow-part-2-emerging-markets-services-durables-new](https://www.desertcart.pt/products/63789231-how-brands-grow-part-2-emerging-markets-services-durables-new) --- *Product available on Desertcart Portugal* *Store origin: PT* *Last updated: 2026-10-12*