---
product_id: 65949342
title: "Built to Last: Successful Habits of Visionary Companies: 2 (Good to Great)"
price: "€ 51.25"
currency: EUR
in_stock: false
reviews_count: 8
url: https://www.desertcart.pt/products/65949342-built-to-last-successful-habits-of-visionary-companies-2-good
store_origin: PT
region: Portugal
---

# Top 60 in Company Histories 4.6⭐ from 2,476 Reviews 3rd Edition Classic Built to Last: Successful Habits of Visionary Companies: 2 (Good to Great)

**Price:** € 51.25
**Availability:** ❌ Out of Stock

## Summary

> 🚀 Build Your Legacy with the Habits of Visionary Giants

## Quick Answers

- **What is this?** Built to Last: Successful Habits of Visionary Companies: 2 (Good to Great)
- **How much does it cost?** € 51.25 with free shipping
- **Is it available?** Currently out of stock
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## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Key Features

- • **Duality Mastery:** Master the art of balancing core values with relentless innovation.
- • **Data-Driven Insights:** Grounded in rigorous scientific research, not just theory or hype.
- • **Proven Success Formula:** Join thousands of professionals who swear by its actionable habits.
- • **Elevate Your Leadership:** Transform your management style with evidence-backed principles.
- • **Timeless Wisdom for Visionaries:** Unlock strategies that have shaped iconic companies for over 20 years.

## Overview

Built to Last: Successful Habits of Visionary Companies (3rd Edition) by Porras and Collins is a seminal business book that distills decades of research into the core principles driving enduring corporate success. With a 4.6-star rating from over 2,400 readers and top rankings in company history and business development categories, this book offers millennial managers a blueprint to balance preserving core values while pushing continuous innovation.

## Description

Buy Built to Last: Successful Habits of Visionary Companies: 2 (Good to Great) 3rd ed. by Porras, Jerry I., Collins, Jim (ISBN: 9780060516406) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: Preserve the Core / Stimulate Progress - Nearly 20 years ago this book has been written, and it is still so applicable ! Based on scientific research on “visionary” companies, a lot of interesting findings are formulated. I several times felt like reading thoughts which I have been (subconsciously) thinking for years, and applied professionally. What a relief the see them so nicely formulated ! Why haven’t I read this book before? Ideas I liked most: - Preserve the Core and Stimulate Progress: you should separate the Core Ideology (which shouldn’t change) from the drive for Progress (which can change and should never be satisfied) - No tyranny of the OR: instead of having to choose between Continuity OR Change (for example), you should choose Continuity AND Change. The authors put it like this: “The ability to hold two opposed ideas in the mind at the same time, and still retain ability to function” - Good enough never is: visionary companies always go for better, good enough (or the 80/20 rule) is not enough.
Review: Ideas born from evidence, not the other way round! - I gained a lot of new ideas from this book. As with many books of this style, it presents ideas and then goes on to show the evidence that these ideas come from. The evidence, although well researched, can make it a bit of a stodgy read at times. Ultimately though, it was well worth my time reading it.

## Features

- Built to Last: Successful Habits of Visionary Companies
- product type: ABIS BOOK
- brand: Business

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 153,364 in Books ( See Top 100 in Books ) 58 in Company Histories 216 in Business & Economic History 389 in Business Development & Entrepreneurship (Books) |
| Customer Reviews | 4.6 out of 5 stars 2,476 Reviews |

## Images

![Built to Last: Successful Habits of Visionary Companies: 2 (Good to Great) - Image 1](https://m.media-amazon.com/images/I/61-+RJemWdL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Preserve the Core / Stimulate Progress
*by V***D on 1 July 2013*

Nearly 20 years ago this book has been written, and it is still so applicable ! Based on scientific research on “visionary” companies, a lot of interesting findings are formulated. I several times felt like reading thoughts which I have been (subconsciously) thinking for years, and applied professionally. What a relief the see them so nicely formulated ! Why haven’t I read this book before? Ideas I liked most: - Preserve the Core and Stimulate Progress: you should separate the Core Ideology (which shouldn’t change) from the drive for Progress (which can change and should never be satisfied) - No tyranny of the OR: instead of having to choose between Continuity OR Change (for example), you should choose Continuity AND Change. The authors put it like this: “The ability to hold two opposed ideas in the mind at the same time, and still retain ability to function” - Good enough never is: visionary companies always go for better, good enough (or the 80/20 rule) is not enough.

### ⭐⭐⭐⭐⭐ Ideas born from evidence, not the other way round!
*by J***. on 17 July 2019*

I gained a lot of new ideas from this book. As with many books of this style, it presents ideas and then goes on to show the evidence that these ideas come from. The evidence, although well researched, can make it a bit of a stodgy read at times. Ultimately though, it was well worth my time reading it.

### ⭐⭐⭐⭐ Well read by the authors, helpful insight in leading enduring organisations
*by S***N on 1 September 2019*

Well read, insightful material on what it means to build a lastingly great organisation. The follow up book Good to Great is an essential read/listen alongside this one. I can't believe I had to buy this on CDs rather than listen via Kindle/Audible!

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*Product available on Desertcart Portugal*
*Store origin: PT*
*Last updated: 2026-01-31*