---
product_id: 733618557
title: "All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All Paperback – April 24, 2012"
brand: "seth godin"
price: "€ 8.70"
currency: EUR
in_stock: false
reviews_count: 2
url: https://www.desertcart.pt/products/733618557-all-marketers-are-liars-the-underground-classic-that-explains-how
store_origin: PT
region: Portugal
---

# All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All Paperback – April 24, 2012

**Brand:** seth godin
**Price:** € 8.70
**Availability:** ❌ Out of Stock

## Quick Answers

- **What is this?** All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All Paperback – April 24, 2012 by seth godin
- **How much does it cost?** € 8.70 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/733618557-all-marketers-are-liars-the-underground-classic-that-explains-how)

## Best For

- seth godin enthusiasts

## Why This Product

- Trusted seth godin brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Full description not available

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | 1591845335 |
| Best Sellers Rank | #48,461 in Books ( See Top 100 in Books ) #12 in Market Research Business (Books) #43 in Advertising (Books) #78 in Communication & Media Studies |
| Customer Reviews | 4.5 4.5 out of 5 stars (1,761) |
| Dimensions  | 4.93 x 0.44 x 6.94 inches |
| Edition  | Reprint |
| ISBN-10  | 9781591845331 |
| ISBN-13  | 978-1591845331 |
| Item Weight  | 2.31 pounds |
| Language  | English |
| Print length  | 240 pages |
| Publication date  | April 24, 2012 |
| Publisher  | Portfolio |
| Reading age  | 18 years and up |

## Images

![All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All Paperback – April 24, 2012 - Image 1](https://m.media-amazon.com/images/I/718Z5rQraYL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐ 全てのマーケッターはウソツキ？
*by ぱ***さ on March 21, 2007*

「全てのマーケッターはウソツキ」というインパクトあるタイトルから読んでみましたが、マーケッターがウソをつくのではなく、マーケッターがストリーを伝え、それを聞いた人が、そのストーリーを自分に信じさせる（自分にウソをつく）ということのようです。この題名に引かれ読んでしまったということは、著者のマーケティング力の勝利ということでしょうか？内容的には、ウソツキという言葉を使った点が目を引きますが、ストリーテリングとバイラルマーケティングのお話です。すごく目新しいという感じはしませんでした。

### ⭐ 著者は有名だが内容は表面的。。。
*by 近***要 on September 11, 2017*

マーケティング業界で有名な著者でとても期待していたが本の内容は表面的で同じことの繰り返し。ずっと読み続けようと頑張ったがついに83ページ目でとまった。。これじゃ著者も詐欺師なのではないかと思い始めてしまっているレベル。。

## Frequently Bought Together

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*Product available on Desertcart Portugal*
*Store origin: PT*
*Last updated: 2026-02-02*