--- product_id: 8109639 title: "Strategic Marketing Management, 8th Edition" price: "€ 78.65" currency: EUR in_stock: true reviews_count: 9 url: https://www.desertcart.pt/products/8109639-strategic-marketing-management-8th-edition store_origin: PT region: Portugal --- # Strategic Marketing Management, 8th Edition **Price:** € 78.65 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Strategic Marketing Management, 8th Edition - **How much does it cost?** € 78.65 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/8109639-strategic-marketing-management-8th-edition) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations. Review: Still a Must-Have Marketing Handbook - I reviewed the 6th edition of this book over 3 years ago, giving it 5 stars. This 8th edition - with important updates (not just to keep the publisher happy) - still merits a solid 5 stars in my view. As I originally wrote in reviewing the 6th edition, this is a worthwhile management handbook for any executive - marketing or otherwise - who wants to understand marketing without the hype. It focuses on the principles of marketing management - formulating, executing, and tuning strategy and tactics. It is all meat, and no fat, containing neither fluff nor 5-step "how to" formulas that are so disappointingly popular in marketing releases. Chernev's contribution to the field of marketing can be summed in neatly in one word: Frameworks. He takes abstract concepts and melds them together into sensible, structured frameworks that shows how the concepts and principles fits - and work - together. It is a tight, well-organized work - now a heftier 265 pages. Chernev sees marketing as a structured, disciplined business function. He gets good marks for making his case. Distilling 40 years of marketing research and theory, the book crystallizes it into a presentable and logical format. It is not a quick or necessarily easy read: it has a decidedly academic bent, though those who enjoy Drucker and Porter will find it highly readable. It should serve any marketing practitioner well as a solid marketing handbook. Review: I used this book for my marketing class. Concepts ... - I used this book for my marketing class. Concepts are explained clearly and simply, and this would be a valuable as an introductory book for someone just starting to dive into marketing. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #982,610 in Books ( See Top 100 in Books ) #2,167 in Strategic Business Planning #2,483 in Systems & Planning #3,445 in Marketing (Books) | | Customer Reviews | 4.4 out of 5 stars 76 Reviews | ## Images ![Strategic Marketing Management, 8th Edition - Image 1](https://m.media-amazon.com/images/I/61J-VOy3bCL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Still a Must-Have Marketing Handbook *by M***S on February 17, 2015* I reviewed the 6th edition of this book over 3 years ago, giving it 5 stars. This 8th edition - with important updates (not just to keep the publisher happy) - still merits a solid 5 stars in my view. As I originally wrote in reviewing the 6th edition, this is a worthwhile management handbook for any executive - marketing or otherwise - who wants to understand marketing without the hype. It focuses on the principles of marketing management - formulating, executing, and tuning strategy and tactics. It is all meat, and no fat, containing neither fluff nor 5-step "how to" formulas that are so disappointingly popular in marketing releases. Chernev's contribution to the field of marketing can be summed in neatly in one word: Frameworks. He takes abstract concepts and melds them together into sensible, structured frameworks that shows how the concepts and principles fits - and work - together. It is a tight, well-organized work - now a heftier 265 pages. Chernev sees marketing as a structured, disciplined business function. He gets good marks for making his case. Distilling 40 years of marketing research and theory, the book crystallizes it into a presentable and logical format. It is not a quick or necessarily easy read: it has a decidedly academic bent, though those who enjoy Drucker and Porter will find it highly readable. It should serve any marketing practitioner well as a solid marketing handbook. ### ⭐⭐⭐⭐⭐ I used this book for my marketing class. Concepts ... *by H***K on January 6, 2018* I used this book for my marketing class. Concepts are explained clearly and simply, and this would be a valuable as an introductory book for someone just starting to dive into marketing. ### ⭐⭐⭐⭐ Very good for understand the branding core concepts *by M***P on August 12, 2016* Academic book. Very good for understand the branding core concepts. The paper quality is very bad. Is the cheapest paper that I have ever seen! The content 5 Stars. The paper 1 Star! ## Frequently Bought Together - Strategic Marketing Management, 8th Edition - The Elusive Fan: Reinventing Sports in a Crowded Marketplace - The Sports Strategist: Developing Leaders for a High-Performance Industry --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.pt/products/8109639-strategic-marketing-management-8th-edition](https://www.desertcart.pt/products/8109639-strategic-marketing-management-8th-edition) --- *Product available on Desertcart Portugal* *Store origin: PT* *Last updated: 2026-09-04*