---
product_id: 8284457
title: "The Art of Rhetoric (Penguin Classics)"
brand: "aristotlehugh lawson-tancred"
price: "€ 29.39"
currency: EUR
in_stock: true
reviews_count: 13
url: https://www.desertcart.pt/products/8284457-the-art-of-rhetoric-penguin-classics
store_origin: PT
region: Portugal
---

# The Art of Rhetoric (Penguin Classics)

**Brand:** aristotlehugh lawson-tancred
**Price:** € 29.39
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Art of Rhetoric (Penguin Classics) by aristotlehugh lawson-tancred
- **How much does it cost?** € 29.39 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/8284457-the-art-of-rhetoric-penguin-classics)

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- aristotlehugh lawson-tancred enthusiasts

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## Description

The Art of Rhetoric (Penguin Classics)

## Images

![The Art of Rhetoric (Penguin Classics) - Image 1](https://m.media-amazon.com/images/I/61mVm0mmkrL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Beyond powerpoint. Be pursuasive and good!
  

*by L***G on Reviewed in the United States on January 25, 2010*

Rhetoric sounds dubious. Is it concerned about convincing people of what you think is right for you but not necessarily good for the person you want to convince. Is it about selling your ideas to gain power or wealth by overwhelming your audience with false arguments convincingly presented?Aristotle tries to solve this dilemma insisting that all persuasion should be with the intention of making a contribution to happiness by furthering virtuous behavior. He also presents the methods you should use to convince people to believe you. I find the book useful from both points of view.Aristotle explains very clearly that to be persuasive you have to be rational and have the ability to understand and arouse emotions of the audience in your favor.The book was written as a kind of handbook to be used 2400 years ago. Most of it, but not all is still valid to day. It has become a common practice to use PowerPoint presentations to convince people. The method of Aristotle is about content, structure, logic and emotions. Some slides may still be useful, but if you really want to be successful you better focus on the content using Aristotle type argumentation. All people that have to make speeches or presentations will find a wealth of ideas in this book. I found it a pity that the book does not contain complete speeches of Aristotle. The book should be of special interest to politicians and leaders in business that have to address large audiences with somecritical and skeptical members.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Good translation, with lots of annotation.
  

*by D***K on Reviewed in the United States on November 23, 2022*

Penguin Books rarely disappoint!  The introduction is great and the annotations and explanatory information within the book is excellent!

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Perfect Gift
  

*by J***O on Reviewed in the United States on March 9, 2021*

Another great addition to add to your library. Got it for my brother as a Christmas gift and he enjoyed it.

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*Product available on Desertcart Portugal*
*Store origin: PT*
*Last updated: 2026-04-24*