---
product_id: 90209618
title: "L'Oreal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo, Neutralises Yellow, Orange & Brassy Tones, Nourishes Highlighted Blonde, Brunette & Grey Hair for Vibrant Colour, 200ml"
brand: "l'oréal"
price: "€ 14.12"
currency: EUR
in_stock: true
reviews_count: 8
category: "L'oréal"
url: https://www.desertcart.pt/products/90209618-loreal-paris-elvive-colour-protect-anti-brassiness-purple-shampoo-neutralises
store_origin: PT
region: Portugal
---

# Deep nourishment for soft, healthy hair Purple pigments neutralize brassiness Made in Great Britain, trusted quality L'Oreal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo, Neutralises Yellow, Orange & Brassy Tones, Nourishes Highlighted Blonde, Brunette & Grey Hair for Vibrant Colour, 200ml

**Brand:** l'oréal
**Price:** € 14.12
**Availability:** ✅ In Stock

## Summary

> 🟣 Stay vibrant, stay bold — never blend in with brassiness!

## Quick Answers

- **What is this?** L'Oreal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo, Neutralises Yellow, Orange & Brassy Tones, Nourishes Highlighted Blonde, Brunette & Grey Hair for Vibrant Colour, 200ml by l'oréal
- **How much does it cost?** € 14.12 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pt](https://www.desertcart.pt/products/90209618-loreal-paris-elvive-colour-protect-anti-brassiness-purple-shampoo-neutralises)

## Best For

- l'oréal enthusiasts

## Why This Product

- Trusted l'oréal brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Trusted by millions:** From Britain’s #1 coloured haircare brand, join thousands who refuse to settle for dull tones.
- • **Nourish while you tone:** Deeply conditions hair, leaving it soft and healthy after just one wash—because your color deserves care.
- • **Effortless weekly ritual:** Use once a week to maintain vibrant, cool-toned hair without over-drying or damage.
- • **Versatile for every shade:** Perfect for blonde, highlighted, brunette, and grey hair—keep your unique color looking flawless.
- • **Brassiness? Not on our watch!:** Neutralizes yellow, orange & brassy tones with expert purple pigments for salon-fresh vibrancy.

## Overview

L'Oreal Paris Elvive Colour Protect Purple Shampoo expertly neutralizes unwanted yellow and brassy tones using scientifically proven purple pigments. Designed for blonde, highlighted, brunette, and grey hair, it nourishes deeply to leave hair soft, vibrant, and salon-fresh after just one use. Proudly made in Great Britain and trusted as the UK’s #1 coloured haircare brand, this 200ml shampoo is your essential weekly defense against dull, faded hair color.

## Description

Product Description Introducing the innovative Purple Shampoo from L'Oréal Paris Elvive Colour Protect, proudly recognized as Britain's number 1 for coloured hair*. This expertly formulated shampoo addresses a common challenge faced by individuals with highlighted brunette, blonde, and grey hair: the inevitable appearance of yellow and brassy tones over time. These unwanted warm undertones can significantly detract from the vibrancy and freshness of your hair colour, making it appear dull and faded. Our unique formula leverages the fundamental principles of colour theory. On the colour wheel, purple stands directly opposite yellow. This scientific understanding is crucial, as the rich purple pigments within our Purple shampoo actively work to counteract and neutralize those undesirable yellow tones that emerge in coloured hair. Our new specialist colour-correcting Purple formula goes beyond mere colour correction; it deeply nourishes the hair while effectively neutralizing unwanted yellow, orange, and brassy tones in just one use. The result is hair that looks visibly bright and beautifully vibrant. It is perfectly suitable for blonde, highlighted, and silver hair, ensuring your colour remains stunning. *©2018 Nielsen data, value & units, Haircare (client defined) 52 w/e 06/10/18 GB Total Coverage Ingredients 1170883 E - INGREDIENTS: AQUA / WATER • SODIUM LAURETH SULFATE • COCO-BETAINE • GLYCOL DISTEARATE • COCAMIDE MIPA • CI 60730 / ACID VIOLET 43 • SODIUM LAURYL SULFATE • SODIUM CHLORIDE • SODIUM BENZOATE • SODIUM HYDROXIDE • TRIDECETH-6 • IRIS FLORENTINA ROOT EXTRACT • POLYQUATERNIUM-7 • POLYQUATERNIUM-10 • SALICYLIC ACID • LIMONENE • LINALOOL • BENZYL SALICYLATE • BENZYL ALCOHOL • BENZOPHENONE-4 • AMODIMETHICONE • ALPHAISOMETHYL IONONE • CARBOMER • CITRIC ACID • CITRONELLOL • CETRIMONIUM CHLORIDE • BUTYLENE GLYCOL • COUMARIN • HEXYLENE GLYCOL • AMYL CINNAMAL • PARFUM / FRAGRANCE. • (F.I.L C226042/2). P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Wet hair, apply shampoo, massage into a lather, rinse thoroughly. Use once a week to complement your regular Elvive colour protect routine. Safety Warning Please see back of pack for the latest ingredients list Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ See more

Review: Best purple shampoo for pigment but a bit drying - Is a super thick and pigmented shampoo that lathers a decent amount, so feels like it cleans hair instead of just sitting there. Does indeed dry the hair with overuse, but use sparingly and you're good. For the price, is a decent product that works well, and had no issues with the delivery of product (re shampoos leaking in transit or post). Just a warning, my hairdresser does not recommend purple shampoo just because it makes blondes look flat, but if you need need NEED to tone down brassiness this will absolutely keep you cool toned and icy!
Review: Leaves hair looking good - Fantastic purple shampoo and conditioner Leaves hair feeling clean and looking good Great value for money compared to some more expensive brands for purple shampoo and conditioner

## Features

- Neutralises Yellow & Brassy Tones: Expertly corrects unwanted yellow, orange, and brassy hues in blonde, highlighted, and grey hair.
- Colour Correcting Formula: Utilises purple pigments (opposite to yellow on the colour wheel) to restore vibrant hair colour.
- Deeply Nourishes: Leaves hair feeling soft, looking bright, and beautifully healthy after just one use.
- Specialist Care: Ideal for maintaining salon-fresh colour in highlighted, blonde, brunette, and silver hair.
- Trusted Performance: From Elvive Colour Protect, Britain's #1 for coloured hair*

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07KSWL6XZ |
| ASIN  | B07KSWL6XZ |
| Best Sellers Rank | 1,556 in Beauty ( See Top 100 in Beauty ) 84 in Shampoos (Beauty) |
| Brand | L'ORÉAL |
| Colour | White |
| Country of Origin | Great Britain |
| Country of origin  | United Kingdom |
| Customer Reviews | 4.5 4.5 out of 5 stars (5,161) |
| Customer reviews | 4.5 4.5 out of 5 stars (5,161) |
| Date First Available | 19 Nov. 2018 |
| Format | Liquid |
| Item dimensions L x W x H | 6.3 x 3.3 x 17.2 centimetres |
| Item model number | 3600523682768 |
| Item model number  | 3600523682768 |
| Item weight | 200 Grams |
| Manufacturer | L'Oréal |
| Manufacturer  | L'Oréal |
| Package Weight | 0.23 Kilograms |
| Package dimensions | 16.9 x 7 x 3.8 centimetres |
| Product Dimensions | 6.3 x 3.3 x 17.2 cm; 200 g |
| Product Dimensions  | 6.3 x 3.3 x 17.2 cm; 200 g |
| Scent | Unscented |
| Special features | Natural Ingredients |
| Volume | 2571 Cubic Centimetres |

## Product Details

- **Age range (description):** Adult
- **Brand:** L'ORÉAL
- **Hair type:** Color Treated
- **Item form:** Liquid
- **Scent:** Unscented

## Images

![L'Oreal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo, Neutralises Yellow, Orange & Brassy Tones, Nourishes Highlighted Blonde, Brunette & Grey Hair for Vibrant Colour, 200ml - Image 1](https://m.media-amazon.com/images/I/71jbXCK2a0L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best purple shampoo for pigment but a bit drying
*by V***A on 2 August 2025*

Is a super thick and pigmented shampoo that lathers a decent amount, so feels like it cleans hair instead of just sitting there. Does indeed dry the hair with overuse, but use sparingly and you're good. For the price, is a decent product that works well, and had no issues with the delivery of product (re shampoos leaking in transit or post). Just a warning, my hairdresser does not recommend purple shampoo just because it makes blondes look flat, but if you need need NEED to tone down brassiness this will absolutely keep you cool toned and icy!

### ⭐⭐⭐⭐⭐ Leaves hair looking good
*by H***B on 30 October 2025*

Fantastic purple shampoo and conditioner Leaves hair feeling clean and looking good Great value for money compared to some more expensive brands for purple shampoo and conditioner

### ⭐⭐⭐⭐⭐ very good
*by M***R on 5 November 2025*

smells great, leaves hair feeling so soft and brightens the colour. best purple shampoo i’ve ever used.

## Frequently Bought Together

- L'Oreal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo, 200ml
- L'Oreal Paris Elvive Colour Protect Purple Conditioner, 150 ml
- L'Oreal Paris Elvive Colour Protect Anti-Brassiness Purple Mask,250 ml

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**Shop now:** [https://www.desertcart.pt/products/90209618-loreal-paris-elvive-colour-protect-anti-brassiness-purple-shampoo-neutralises](https://www.desertcart.pt/products/90209618-loreal-paris-elvive-colour-protect-anti-brassiness-purple-shampoo-neutralises)

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*Product available on Desertcart Portugal*
*Store origin: PT*
*Last updated: 2026-03-15*