wet n wildPhoto Focus Matte Foundation Stick Makeup, Shell Ivory | Vegan & Cruelty-Free

Cheap, and it's the right color. It lasts all day! I wish my local store still carried this, but I was glad to be able to order it, at least! This little tube lasts me a long time, too! It's got pretty good coverage, and I can even out my skin - my lower face is much more red than my neck, but when I wear this you can't tell.

This was the find of the year for me. I don’t always think buying the most expensive makeup just because you can is what you should do. I happened on this and ordered it in two shades. This foundation stick is smooth and covers nicely. It does not settle in your fine lines as I’m 54 and have a few. (I also started using wet-n-wild cream concealer, contour and highlighter) This foundation stick creams out nicely with a brush or a sponge. I’ve noticed it’s wrinkle resistant which is brilliant. This is a very affordable makeup for anyone.

I started using this about 6 months ago. I never use a stick foundation. I figured this would help for a quick makeup application just to go out and run errands. This is far better than I hoped. It’s lightweight, yet smooths & covers any blemishes or spots. Making your face look flawless. I first used as a “CC cream” or a “primer” in the sense of having an underneath coat, esp if my regular foundation wears off (I do this with my lips. Fill in completely with pencil, a very matte lipstick, and then the actual silky color. I never have to reapply lipstick ever).I still use it this way (even though I do put primer on before it). But for a quick application for everyday use, I use only this without primer or another foundation on top. My friends always ask and when I tell them that it’s Wet N Wild, they’re amazed and then buy for themselves. I don’t lie and claim it’s from an “upscale” name brand (I have friends who do this with their makeup, clothes, jewelry, etc). I tell the truth...my favorite highlighting palette is from 5 Below and I’m not ashamed to say it.This can be used as just a concealer too. It lasts all day. Some have said it looks too glossy, but I don’t have this issue. I have mostly dry skin. If that happens, just use powder after and/or apply a light and thin layer of another foundation that’s not liquid, but more creamy (I do this for formal makeup or to last the entire day). For this price, you can’t go wrong and it’s perfect for at least a simple and quick makeup application.

I am 68 years old and have used and loved make-up since I was a teenager. I really liked using the Tarte stick foundation but it's become way too expensive. So, because I like wet n wild's other products, thought I'd give this one a whirl....and, I LOVE IT! Great color match, great dewey coverage, doesn't settle in fine lines. Just swipe it on...one stripe on the forehead, one stripe on each check, dot it on the nose and chin then use a buffer brush to stipple it in and then blend. Blends very well, lasts all day, cruetly free, great coverage, easy to pack when travelling. What's not to love?? Will purchase again. Highly recommend.

Good Product. Wears nicely on the skin. Just double check the color options when ordering. I ordered the shade I usually buy in the store, but it was a bit off. Otherwise, very blendable and lightweight, not cakey looking.

Love this! This foundation is as good or better than foundations that I have spent a fortune on looking for a good foundation for my mature skin. I am 61 years old and needed good coverage without a heavy, caked, or creased look. I couldn't be happier. I apply to areas with my fingertip that need extra coverage and then swipe on and blend with a brush, following up with extra coverage with my fingertip again. I set it with some expensive mineral foundation that I bought that was supposed to be for mature skin but didn't give sufficient coverage. Thanks for a quality product at an unbelievable price!!!

This foundation is natural looking and has a beautiful coverage and for the price it compares to any high price make-up sold!

The Wet n Wild Photo Focus is a good option for a moisturizing stick foundation (not necessarily my favorite type of foundation), but it's hard to complain when it's retail price is $5. It looks nice once applied, it blends well, doesn't oxidize/change color, but it's not a long lasting foundation and end up emphasizing the fine lines.The foundation applies and blends wonderfully with fingers, sponges and buffing brushes; personally I prefer to use my fingers, as warming the product works better for me.The coverage is light-medium and cannot be build up without looking cakey; I really need a concealer for my under eyes and to spot correct any flaws I want to cover.Freshly applied the foundations looks very good, a natural satin finish, flattering in different lighting (outside, bathroom, office) and slightly blurred/perfected.Although it's an wax and oil-based formula, it didn't caused my clogged pores or breakouts.My biggest issue with the foundation is that while it looks amazing once applied, it's not long lasting. I have combination skin and 3-4 hours after application the foundation starts migrating throughout the day, disappearing from my jaw and mouth, settling into creases (smile and frown lines) and looking messy. I do set it with powder and blot later during the day, but it doesn't help.Maybe it would last longer on someone with dry skin, but I'm not really that oily.The `Soft Beige` shade is a good shade for me, but `Vanilla Beige` was also pretty close (to the point I think it's useless in the line to have both shades). It's maybe more of a summer shade (I don't get too tanned, but I spend time outdoors), but it's not too dark I couldn't wear it at my palest. It doesn't oxidize or change color once applied. The shade is yellow and warm enough for my undertone, without looking unnatural.For reference, I'm light-medium with warm yellow undertone (MAC NC20, Becca Buff/Buttercup, Estee Lauder 1W2/2W1, Maybelline Natural Ivory, Too Faced Vanilla).