Product Description As a sports brand with its own body care line, adidas uses the expertise in developing tailor-made technologies for the needs of athletes and successfully implements this knowledge in its personal care products. Today athletes demand high demands on their equipment – intelligent cooling and moisture control technologies are at the top of the wish list. In the world of sport, adidas is a leader: climacool, a technology for functional clothing and shoes, ventilates and keeps the air in motion, ensuring a dry and cool skin feeling every kilometre. Inspired by this unique technology and motivated by the belief that the modern lifestyle is similar to a competition, adidas presents its new anti-perspirant: climacool. Anti-perspirant deodorants and functional climacool clothing have one thing in common: they keep the body fresh and dry. To make its anti-perspirant line even more powerful, adidas has transferred this fresh effect of climacool clothing to its brand new climacool deodorant with the help of a new technology. The ClimaCool includes fresh capsules, which are activated by movement. Thanks to friction and moisture, the capsules contained in the deodorant dissolve and continuously give a fresh boost. This lasting freshness is created on the one hand by the free oil in the formula, which is immediately noticeable after application and on the other by the citrus scent, which is released from the broken capsules and creates a fresh effect again. Thanks to the innovative power of climacool, the new deodorant increases the first-class protection of the anti-perspirant formulas from Adidas. This formula provides moisture and odour control for 48 hours thanks to the double blocking and absorbing effect of the anti-perspirant active ingredients. To ensure that the formula of the new climacool anti-perspirant meets the standards of adidas technology, the climacool formula has been tested on a large number of consumers.
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