Ignite the Fire: The Secrets to Building a Successful Personal Training Career (Revised, Updated, and Expanded) Kindle Edition

Jonathan’s social media is really effective – – as a content strategist it was cool to see someone in the fitness industry talk so much about community and relationship oriented social media rather than blasting out your message.The stuff that Jonathan puts out is really smart — I’ve been thinking more and more about moving from a career in content to personal training I wanted to see what I could get out of this book.I learned a ton about how to scale a business successfully— if you’re a personal trainer trying to figure out business, I think this book is invaluable.Personally, one of the things I’ve struggled with a lot in my career is finding a niche and actually being able to evaluate the effectiveness of my niche a business owner – – i’ve switched from the types work that I offer quite a bit, and switched industries just as often.I think secretly I was hoping this book would help me determine if I could build a fitness oriented niche, especially because I really enjoyed teaching, training, and coaching, and I’ve done a lot of work around using HVP for stress management.Anyway, that’s all definitely more about my work than this book. A lot of the emphasis here is on getting a job at a gym and building credibility and relationships there. In some ways, this answered my question (how do you find leads and build your niche? By training!) even though I’m not sure what to do next. I’ll keep using these tools and resources!

Was very informative; confirmed some ideas I already had. Pages are highlighted, dog eared with notes in the margins.

The reason for my title is because I've fallen for ALL the "buy this book/training" and your business will increase 100%. Sad but true. The truth is that such teachings are SO broad and aren't specific to the Personal Trainer industry that all they tend to do is create more lack of direction (due to Broad business focus). All those CD,DVDs/book training systems are sitting on a shelf used once and I spent a ridiculous amount of money. Last year(2014) I found PTDC in my FB newsfeed one day and I've been quietly (reading not commenting) following theptdc for just under a year now and Reading every article he posts on FB and his site. It's because of how useful and easy to implement the tips on his site are that I decided to buy IGNITE THE FIRE book. All I can say is that for the inexpensive price and only being on chapter 6, it's been GOLD for me because his content is SPECIFIC to the personal training industry. I have numerous certifications but none provide the meat and potatoes of HOW to structure your mission, business and clients to truly grow and thrive as a Trainer. Often we look to TV personalities and Fitness trainers in magazine/Dvd workouts for advice but guess what? THEY are selling their business to you! There's no value in wasting time with that when you can buy this book and read it, implement the steps that are specific and clear in direction. I wish i hadn't wasted $1,000+ and years of precious time on all the other broad content nonsense Just buy the book. Thank you to the author, John Goodman, for sharing his knowledge, tips on what to do and what not to do on his website and in this book. It's been valuable to me as I'm changing directions with my business structure and he gave me the answers in ignite the fire and for that I am grateful!

This is really an excellent book! I am very impressed with Jon and all the time and effort he has put into himself learning what it takes to be an excellent personal trainer, and the effort he has put into helping other trainers excel. Jon is very clear and easy to understand and uses really good examples to help the reader understand his message.I did notice a handful of typos throughout the book. Something I have occasionally seen on his website and other articles as well. Not a huge deal at all, but definitely slows the flow of the writing and acts as an annoyance in a book that otherwise is smooth and enjoyable.I also thought there was unnecessary redundancy book describes his block scheduling system and his focus system in two different sections. I didn't think it was necessary to describe twice in such detail. But this does not really detract from the overall message of the book.Overall, this book is a wellspring of excellent information, and really does, as the title suggests "ignite the fire" within to succeed as a personal trainer. I would recommend it anyone looking to pursue a career in personal training.

I have been around fitness and wellness all of my life. I obtained a Bachelor's of Science degree in Adult Fitness and Wellness Management, spent some time in physical therapy, obtained an ACSM Personal Training Certification, and currently obtaining my Master's in Biomechanics. Though I may have the knowledge to obtain client results, that does not mean I know how to run a business by any means. When I started my personal training business, I came across Jon's work and invested in a couple of his books. The wealth of knowledge within is limitless. Since then, I have invested in every product Jon Goodman has released as I know he will help me be at the top of my game in order to help my clients be their very best!Though I obtained a degree and certification, Jon's work makes everything "click"! With that being said, his way of communicating the information is phenomenal and makes everything very clear. Since reading, my fitness blog and business has done extremely well. So well, that I have even made an entrance into online personal training, thanks to Jon. I even own both a hard copy and the kindle version after forgetting my hard copy at home. Because I wanted to finish reading it so bad, I decided to purchase the kindle version.So, whether you are a veteran or new trainer, you need to purchase this book and study it consistently. If you are not a trainer and looking for a gift for someone who is a trainer, this is the perfect gift! It is the gift that keeps on giving.