Lovemarks

LoveMarks is a succinct modern manifesto for how to do business in the 21st century. Kevin really delivers on the promise both in his book and how he has cleary transformed Saatchi and Saatchi in recent years. This book is a powerful steppingstone for inviting people into a relationship with his company - thusLoveMarks has quickly become one of my top five favorite books on story-based marketing. Kevin offers one real world emotional branding example after another that you're sure to connect with. Learn why certain brands touch our hearts and make us fall madly in love while others leave us tepid, disenchanted, and seeking elsewhere for something genuine. Emotion is indeed a powerful currency!Just reading this book is a lesson in 21st century communications. Expect a dynamic multi-sensory experience. We're talking 4-color processing with easy to read text and illustrative pictures that makes the ideas and examples come to life. At 200+ pages, its been distilled down to its essence...which means it won't take long to read...but you'll want to read it several times, cause each time you'll see it from a fresh perspective.With a glowing passion red cover and hard-binding it makes a great gift and showcase addition to any coffeetable, desk, or shelf. If you like this kind of book experience, check out "Re-Imagine" by Tom Peters - also a 4-color printing that is filled with lots of multi-dimensional tidbits...Perhaps I'm biased -- I specialize in story-based marketing and how social ideas travel across culture, time, and space. In turn, I've already given out the LoveMarks book to several of my clients.Kudos to Kevin for telling his story and doing it in his own unique manner. LoveMarks is a beacon that can inspire others to carve their own remarkable path to meaning and impact.Michael Margolis, Thirsty-Fish Marketing and Storytelling

The book is good but not great. It's not that I had any major disagreement with anything it says, it's just that there is really nothing new in this book, nothing that I have read or lived through a hundred times before. There weren't any "a-ha moments" or breakthrough insights. If you've never read any marketing or branding books before, then you'll probably benefit by reading this. If you're like me, and have read many, many marketing and branding books, you will learn nothing new. When you're the CEO of Saatchi & Saatchi, your book is going to get published; if I had written this book and taken it to a publisher, they would have laughed at me and my incoherent writing style. Some of the concepts in this book, by the way, are also found in the old book "Raving Fans", which I think is more useful. On the positive side, some of the stories are compelling, and the photography and imaging are really interesting (I own the book, not the Kindle edition). Just don't think for a second that this book will turn you into a marketing or branding guru. It won't.

I love this book. I run a web design / graphic design / multimedia company and i think this is a good book to INSPIRE my people, and my friends. I will order more! to give away ;-)I love the style (okay i am biased toward right-brain-type of books), I love the pictures, I love the idea.Mystery, Sensuality, Intimacy : hmmm seems like we have a good "frameworks" of Lovemarks. Love and Respect axis idea is brilliant.At the back cover of the book: "The idealism of Love is the new realism of business. By building Respect and inspiring Love, business can move the world."Book that inspire people are rare. and this is one of them. i love this one sentence:I was born an optimist. I always looked for opportunities where others faced up to threats or weaknesses.I believed if you were going through hell, the only option was to keep going.If you are related to IDEA/ADVERTISING/DESIGN world this one is definetely for you. If you are not, this one still worth buying!!!***** Note to Review reader: I believe that credibility of reviewer is key to analizing a book reviewed with a lot of bias (some give 5 stars, some give one), check out the reviewers' other review book for source of reference, if you find none, be careful, some people are just spitting for other purposes....

Very interesting to me but some might feel there are parts that are overthought. Ad agencies can sometimes get stuck in thinking details to death but Kevin reminds us finding emotion and connection is more important than stacks of research that can contradict and confuse.

I love love love this book!❤️ Every page is special and filled with gems and nuggets of practical and profound truths. I go back to it often when I want to be inspired and I've given it to several friends.

My daughter wanted this book for work. She works at an advertising agency and had heard this was a good book to read for the work place. I am assuming she liked it.

Won't let me read this kindle book before printing a review! Invasion if my choice and furthermore, telling me how many words to use!

If you are a marketing student: this book is more helpful and inspiring than your actual courses. If you're passionate about marketing and college is dampening that fire, read this and your love for the disipline will be stronger than ever!

I was recommend this book and thus bought it, i wish i hadn't. It is highly Dull, highly self congratulatory. The author clearly has a high opinion of himself.

The best book I have ever read! It changed my life :) Thanks Kevin!

An interesting and easy read that does not make convincing case for its underlying argument. The idea that brands can be loved in the same way that humans love each other is just not supportable.

Even though this book is a few years old now the key elements that make up a 'Lovemark' are probably more revel;event today thank ever! It's a MUST read for any business owner or budding marketer.

i really love this book - as much as any of the fiction works on my shelves!! it's not an academic work so if you're expecting that then don't buy it but if you want to know what gives a brand a place in your heart and to make a product that's worthy of being called a lovemark then this book gives you what you need to know in very simple and illustrative terms.quite apart from helping me with my businesses it gave me the inspiration to brand myself as an individual and to consider more what i like as a consumer. turns out i have very expensive taste!!!it's extremely readable and what really comes over to me is the passion that the author has in his own profession and there really isn't a money-making purpose behind it which is kind of ironic since a lovemark makes a lot of money!!can't say that a single penny was wasted on this book.