Lillian Ruff Ultra-Brightening Professional Whitening Shampoo for Dogs with Aloe & Coconut Oil for Dry Skin & Itch Relief - pH-Balanced Dog Whitening Shampoo Remove Stains, & Yellowing (Gallon/Pump)

It works well on white dogs. Nice lather, and the dogs did not mind it at all.

This product was so good it excecded my expectations. Brightened up my puppy's fur smells amazing

Black and white sheepadoodle and this shampoo works great to brighten the white. Although expensive, it really does the job.

The best shampoo for my two black & white Goldendoodle. Their coats are extremely soft and color brighter. The only thing I don't like is a scent of this product.

The media could not be loaded.  Proved its quality when my white Golden doodle came in covered in mud. The pic above is after he was bathed with the shampoo and conditioner! His coat is so soft!

Good product

Great shampoo, does a good job of whitening my little furry friend. I like the fact that it is tearless and does not contain harsh chemicals. But it is a little pricy.

Our yard is clay soil. Sometimes it's hard to get the stains out of the feet and rough. I decided to try this shampoo and am happy I did. I put some in my hands and rubbed them together, then worked it into the coat. It smells really good, builds up a good lather and was not horrible to rinse. His coat was bright white afterwards. I washed his sable coat with a different shampoo and always have to use a conditioner to also help to make sure he is totally rinsed. Some shampoos will cause him to get itchy, this one didn't. I've had many Shelties, did rescue, bred and showed. This is probably the best whitening shampoo I have ever tried.

Nice and soft