The Logo Design Idea Book: (Logo Beginners Guide, Logo Design Basics, Visual Branding Book)

Description

The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design! Chapters include: Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Get more design inspiration from other Idea Books: The Graphic Design Idea Book The Illustration Idea Book The Typography Idea Book Review: Good cover - Good book with important description and good cover in letterpress ;) Review: Great visual reference to 50 logos that JUST work! Quickly flick through the pages for ideas! - This 128 page book features 50 mostly high-profile logos sorted by a unique number of categories, and a short history and/or story on each mark. The category separation is what I enjoy the most about this book… eg. “personality with letters, monograms, symbol with weight, mnemonic, humor, secret signs” which makes idea generation easy. Overall, this short book is a great visual reference to 50 logos that JUST work! You can quickly flick through the pages and instantly get a new idea for your own logo project, making it an incredibly value resource and worthy for your book shelf! Thanks for another incredible book, Steven!