365 by Whole Foods Market, Organic Light Brown Sugar, 24 Ounce

After incorporating 365 by Whole Foods Market Organic Light Brown Sugar into my baking routine, I can confidently say this is one premium ingredient that genuinely elevates your culinary creations. This organic offering stands head and shoulders above conventional brown sugars in several meaningful ways.## Superior Texture & ConsistencyThe first thing I noticed was the perfect moisture level - not too dry and crumbly, not overly wet and clumpy. The sugar maintains an ideal consistency that makes measuring precise and mixing effortless. It breaks apart easily between your fingers yet holds enough moisture to create that signature soft, chewy texture in cookies and other baked goods.## Rich, Complex Flavor ProfileThe flavor depth is truly exceptional. The molasses notes are perfectly balanced - robust enough to add character to your baking but not so dominant that they overwhelm delicate recipes. The sweetness has nuance and complexity that standard brown sugars simply can't match, with subtle caramel undertones that shine in everything from morning oatmeal to sophisticated desserts.## Organic Quality You Can TasteThe organic certification isn't just a label - you can genuinely taste the difference. There's a purity to the flavor that speaks to the absence of chemical processing or artificial additives. For recipes where brown sugar plays a starring role (think pralines or brown sugar glazes), this quality difference becomes even more apparent.## Versatility Beyond BakingWhile it excels in traditional baking applications, I've found this brown sugar equally impressive in savory dishes. It adds perfect complexity to barbecue rubs, glazes for roasted vegetables, and Asian-inspired marinades without any artificial aftertaste.## Highly Recommended InvestmentAlthough it commands a premium price compared to conventional options, 365 by Whole Foods Market Organic Light Brown Sugar delivers value that justifies the cost for serious home cooks and bakers. The flavor enhancement it brings to your recipes makes it a worthwhile investment in your culinary results.For anyone who appreciates quality ingredients and authentic flavor, this brown sugar deserves a permanent place in your pantry. It's a perfect example of how choosing the right foundational ingredients can elevate your entire cooking experience.

Perfectly fine. Does just what brown sugar is supposed to do :-) And every bit as good as the much more expensive brands.

Very fresh. I will definitely purchase again.

Tastes just like the original. Same texture, et al. But this one is organic

Tasted good was hard as a brick. Was able to save it with a price of bread

Got Brown sugar to make Ginger Creams or Cinnamon rolls or apple strudel:: lovely. Good value for the money. Great taste.

I purchased 5 bags and all 5 arrived a solid block, hard as a rock. Even a mallet was not able break them into a spoonable or measurable product. Also it tastes awful. A slight burnt flavor. Totally unlike normal light brown sugar in taste or texture. Even "old" brown sugar , just gets hard, but is easily beaten into a powder again. This product more resembles a "natural" large crystalline Turbino type sugar which has turned into a large crystal and also happens to have a slightly burnt plastic after taste. Creepy.I beat on it with a heavy mallet till I got fed up and tossed them all. Returning anything is just too much bother.Weird and Unusable. Don't buy.

Perfect transaction