Colgate Max White Ultimate Radiance Whitening Toothpaste Deeply whitens with Active Oxygen Molecules for 10X Whiter Teeth*. *Stains Caused by Food & Drink vs Fluoride Toothpaste After 3 Days.

Always buy this on Amazon, keeps teeth stains down and whitens. Excellent price.

On the first day I could notice an absolutely amazing improvement! My teeth were getting whiter and stains were coming off! It has quite a bitter taste in it and becomes very foamy in your mouth after a few minutes! It also has a slight minty taste which blends into the bitterness. I have only used it for a few days, and am extremely impressed! Definitely would recommend! Here are some pros and cons with the product! Pros: There is an instant effect of whitening! Nice minty taste ! The product comes in a good packaging that is finally good for the environment - cardboard. Over longer periods of time, the stains will permanently come off your teeth! Cons: This product is very expensive - I would recommend brushing with this in the morning and using more regular toothpastes for the evening as the effect for the first few months are only temporary and if you use it in the evening the lovely bright smiles are only in your sleep! It has quite a bitter taste - I think this is the magic working!! It is very staining - I wouldn't especially recommend wiping your face with a towel after you finish brushing you teeth as it is a dark blueish substance that will not come off!

Great, haven't noticed much difference but definitely you get a fresh sense and tastes well

I had high expectations for this toothpaste given the price and branding, and while it’s not a bad product, it didn’t fully live up to what I was hoping for. The texture is nice and it leaves your mouth feeling clean and fresh after brushing, which I really liked. However, the taste is a bit unusual and might not be to everyone’s preference — it took me a while to get used to it. In terms of whitening, I didn’t notice a dramatic difference compared to other, more affordable toothpastes I’ve used. It does a decent job overall, but I wouldn’t say the results justify the higher price point. I also noticed that it can leave slight marks or residue at times, which was a bit unexpected. Nothing major, but worth mentioning. Overall, it’s a decent toothpaste and works fine for everyday use, but considering the cost, I think there are better value options out there that deliver similar results.

My son loves this its the only one he will use because it works so well leaves your teeth really clean and brilliant white

Bought for a friend who loves this. Does exactly what it should.

It doesn't work miracles, but it's more effective than lower-priced brands.

The only toothpaste I have used for some considerable time and several people have asked me how I keep my teeth so naturally white. The answer is always no bleaching, just this toothpaste. My advice - because it is expensive - stock up when on offer !!!