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✨ Elevate your eye game with crease-proof, glow-up magic!
Urban Decay Eyeshadow Primer Potion in Nude is a vegan, cruelty-free creamy primer that smooths eyelids and intensifies eyeshadow wear up to 24 hours. Featuring advanced polymer technology, it prevents creasing and fading on all skin types and tones, leaving a subtle shimmer finish that enhances both natural and bold looks. The precision applicator ensures effortless, long-lasting makeup perfection.


























| ASIN | B015KBH894 |
| Best Sellers Rank | #3,733 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Eyeshadow Bases & Primers |
| Brand | URBAN DECAY |
| Brand Name | URBAN DECAY |
| Container Type | Tube |
| Country as Labeled | United States |
| Country/Region Of Origin | United States |
| Coverage | buildable |
| Customer Reviews | 4.4 out of 5 stars 11,392 Reviews |
| Finish Types | Shimmery |
| Global Trade Identification Number | 03605971498398 |
| Item Dimensions | 0.9 x 1.02 x 4.21 inches |
| Item Form | Cream |
| Item Highlight | Prevents Creasing + Fading, Works for All Skin Tones, Intensifies Eyeshadow Up to 24HR Wear, Available in 4 Finishes |
| Item Volume | 11 ml |
| Item Weight | 0.02 kg |
| Manufacturer | Urban Decay |
| Manufacturer Part Number | 1325554 |
| Material Features | Cruelty Free, Vegan |
| Material Type Free | Oil Free, Paraben Free, Phthalate Free, Sulfate Free |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | With polymer technology, this primer visibly smooths lids & creates the perfect base for eyeshadow & eyeliner. Product Benefits With polymer technology, this primer visibly smooths lids & creates the perfect base for eyeshadow & eyeliner. See more |
| Skin Tone | All |
| Skin Type | Combination, Dry, Normal, Oily, Sensitive |
| Specialty | Color Enhancing, Color Extending |
| UPC | 764130833234 604214738904 |
J**S
This Stuff Really Works!
It took me forever to decide to buy this, but I'm so glad I did. I bought the anti-aging transparent. It glides on my eyelids so easily and is very light (weight and color). At first I thought, " How can this stuff make any difference?" but then my eyeshadow went on so smoothly, and I only had to use half as much to get the same coverage - actually better coverage. I put some on each lid with the applicator and then smooth it from my lashes up with my fingers. It's great!
A**1
Long-Lasting, Crease-Free Wear – My Go-To Eyeshadow Primer
I absolutely love the Urban Decay Eyeshadow Primer Potion and have been using it ever since my sister first gave me a tube to try. From the very first use, I noticed a huge difference in how my eyeshadow and eyeliner performed throughout the day. This primer works incredibly well at keeping my eye makeup in place. I apply a very small amount to my eyelids before eyeshadow, and it creates the perfect smooth base. A little truly goes a long way, which means one tube lasts me an extremely long time. The larger tube size is another feature I appreciate because it offers great value and doesn’t need to be replaced often. One of my favorite ways to use this primer is not only on my eyelids but also lightly under my eyes before applying eyeliner. Doing this helps my liner stay exactly where I put it, without smudging or fading. My eyeliner stays on all day, and I do not experience creasing or oily lids, even after hours of wear. Overall, this primer keeps my eye makeup looking fresh from morning to night. It prevents creasing, controls oil, extends wear time, and helps my eyeliner and eyeshadow stay vibrant and in place. I highly recommend it to anyone looking for a reliable, long-lasting eyeshadow primer that truly delivers on its promises.
J**.
It's beautiful and very long lasting
Love this primer! Beautiful subtle color, not so subtle sheen. I'm not sure how it would look on ladies with darker complexions. It lasts a bit too well perhaps. I remove my makeup w/ thinned baby shampoo, (per opthalmologist rec.) and it's a bit challenging. But it holds onto shadow where I apply it, and gives a subtle sheen where I don't. I'm on my second tube :)
T**E
I love the product but ….
I only gave it 4 stars and I’ll tell you why … first the product itself 6 stars! It works great!!! I love it. It kept my eye shadow and eyeliner on and in place for hours. I def recommend. Now it wasn’t hot the last couple days so I can’t tell you about creasing accurately. But I didn’t get any creasing otherwise. Now the reason why I gave 4 stars. I got the smaller bottle mainly to try it out to make sure I was going to like it etc. well trial size it sure is!! I am lucky if I got a week out of this little tube. It’s def gone now and I didn’t use a lot each time at all. So I’m kind of afraid to spend 30 on a large tube and only get 2 weeks out of it. You know, you can usually use make up much much longer than that. And $30 is expensive for 2 weeks. Heck $15 was expensive for less than one week!!! So I’m a little disappointed. Otherwise the product itself was great!
H**R
I wear this one pretty much everyday
I love this product. It works great as a primer to make my eyeshadow pop, but I honestly like it just as well as an actual eyeshadow in and of itself. Either way, it's more opaque than sheer; so I only need one coat. And it stays in place and lasts throughout the day, even when I'm sweating. It's a little pricey; so whenever it's half off, I just stock up for a while.
M**K
The most amazing makeup I never knew I needed!
I never really used eye primer cuz...why? Maybe a cheapish one but never really felt it was necessary... Until I got this. This is almost like a foundation for your eyes. I put it on my lids and undereyes and it basically makes them a normal skin color and holy cow I never knew how much I needed regular skin colored eyelids. It makes an HUGE improvement in my overall face, brightens my eyes and somehow even seems to enhance their shape. It takes away that 'you look sick without makeup on' thing. I put it on the other day when I was rushing and didn't have time for makeup but I didn't even need it after this. Literally you're good with just this (and some lip color ofc). The staying power is bomb. I slept in it and still felt purty in the morning. And now I can't live without it. The end. It gives you the perfect no makeup look.
D**E
Glides on easily
Easy on the skin, glides on without dryness. Not quite as much coverage if you have broken blood vessels to hide but still overall a great product. Keeps eye shadow in place well.
J**O
Same price for less product.
Urban decay is my favorite eye primer. I have tried others and so far, none work like this one. However I am not a fan of the new stick inside of the container design. This takes up space that could be used for more product. Probably a way for them to cut back on product without you noticing and disguising it as "we added an applicator for your convenience". Id rather have more product, because now I have to buy more often and its the same price.
L**S
Bueno
Me equivoqué y pedí el tamaño mini,pero para el precio estuvo muy bien,recomiendo adquirirlo cuando esté de oferta ya q aunque sea muy poco producto rinde demasiado(ya me habían regalado una muestra gratis y me duro una semana usándola diario).si prolonga la duración de las sombras y con una cantidad muy pequeña rinde para los dos párpados
A**Y
Bon produit
Bon produit mais pour moi qui porte des lunettes progressives donc quotidiennement, mes paupières restent grasses. Même si je veille à bien laisser sécher mes paupières avant de poser mon maquillage
S**A
Il mio preferito
E' da tanto tempo che uso questo prodotto, il trucco dura molto di più, stende un po' anche la mia palpebra (ho 60 anni). Anche quando non mi trucco questo prime da uniformita' alla pelle!! Arrivato in anticipo rispetto ai tempi di l
B**A
Me parece buenísimo para piel madura, el maquillaje dura muchísimo y la piel no se arruga
Buenísimo,
E**Z
Nothing beats this shimmering jewel
I've tried other eye primers and ended up back with this one as UB is the best for me - works through heat and sweat and best thing - it looks great on its own. It does hold the colours of any applied eyeshadow (for 8hr at least!) and is easily removed at the end of the night.
Trustpilot
1 day ago
1 week ago