The Cult of the Customer: Create an Amazing Customer Experience that Turns Satisfied Customers into Customer Evangelists

One of my favorite B movies of all time is The Terminator--it cost almost nothing to make back in the day. When it first came out no one was really talking about it--upon seeing it, the action, graphics, plot, story line everyone began to talk and share about the strengths of this movie. There was a cult wave created on this business--which turned out to be a block buster. Why did everyone talk about it? Why were people sharing this movie--easy they enjoyed it and they became evangelists on behalf of the film. The same goes for any business in the world--people will be turned on for little things; clean, affordable,accessible,atmosphere and of course customer service. The mission of this book is to create an environment that is so epic that you have got to share it with others. People will talk about for no other reason than to share their experience with you on their outcome because they want you to experience it as well--they will tell everyone. The book once again has multiple stores, true stories the author shares at his skill level--the author did customer service a favor in writing this book for it narrows down what business is all about as he states--create a business where customers come first and profit comes second and watch your business soar.

How do you make a great book greater? Shep Hyken delivers a powerful answer to that question with his updated edition of The Cult of the Customer.Customer experience is how the best companies differentiate themselves today, and this book provides a clear and effective approach to help organizations and teams of any size take their customer experience from satisfied to amazing!The book is packed with useful tips and real-world examples to help leaders reimagine how their teams serve customers. In fact, one of the most outstanding features of the book is its focus on practical, actionable advice (which even includes a final section entitled “Tools for Success”).If you want to use customer experience to separate yourself from the competition, Shep Hyken’s new edition of The Cult of the Customer is a must read!

The latest edition of Shep Hyken's book, The Cult of the Customer, is packed with useful concepts and tools that any company, team, or individual can use to create amazing customer experiences.Hyken "five cults" framework is especially useful. The concept centers on moving both customers and employees from a state of uncertainty, where the experience is never consistently great, to a state of cult of consistent amazement.Some people might be turned off by the term, "cult" if they misunderstand the word and its meaning. Hyken does a great job explaining that the origin of the word cult comes from having a shared system of belief. It's entirely appropriate to think of amazing companies has having created a "cult of amazement" where everyone is committed to delivering a consistently excellent experience.

I am very impressed by this book. It’s such a thorough review of how to show up for the customer and create a great experience for them that also helps the business grow. Highly recommend!!!

I’m reading the book and loving all of the examples and the 5 different cults the author shares. I thought that alone made the book a great read but boom... I found the tools! Chapter 17 lists tools - charts, diagrams, questions you can use to help develop your cult. Wow... they’re not tools, they’re Power Tools!Buy it, use it! You won’t regret it

The Cult of the Customer is more than a collection of provocative concepts and practical techniques for turning satisfied customers into super-loyal fans. It communicates a powerful attitude about life--be amazing. From the opening ice cream shop story to the closing tools of success, it elevates service to the noble calling it should be. Hyken never disappoints. Read it, recommend it, and live it!

Lights a fire of excitement and enthusiasm towards giving outstanding customer service. I bought one for my entire team!

I purchased this book as a gift for a customer service, call center professional.You can serve customers or better yet, create loyal customers.

The author sprouts common opinion with no evidence and no particular experience himself as best I could discern. Save your money.