The Lean Marketplace: a Practical Guide to Building a Successful Online Marketplace Business

I worked for more than 10 years for online marketplaces in communication and strategy. I was enjoying this book very much! This book is for anybody who wants to start to work for or thinks about founding an online marketplace.

livre très détaillé, explique toutes les étapes pas à pas , une pépite pour tout entrepreneur souhaitant lancer sa marketplace

For me one of the best books for you that need to create a marketplace. But just not limit yourself for this book. I recommend to reapply together with Modern Monopolies, Lean Startup, and Testing Business Ideas and some focused in growth marketing. This book is good to you open your mind for every aspect for the marketplace. Marketplace is not just an site, it needs to bring value for various sides. Buy it!

My idea when i bought this book is get some more ideas of thr creation process of my marketplace and when i read this i realized quicky that without all the knowledge given the fail was inevitable! A huge strategy is needed to launch a marketplace and this is exactly what this book is for! From the first page to the last page information given is GOLD not like 90% of books where only some parts are usefull. If you are thinking of a maketplace business this book is the first step before everything else...

If you're thinking about starting an online marketplace, buy this book now. It will show you all kinds of strategies, good advice based on real-world experience, things NOT to do, sensible ways to launch quietly (and correct course, if neccesary), before you aim for world dominance. I read the first six chapters of this book as a downloadble free .pdf. that I annotated/marked up on almost every page. I was so impressed I ordered a printed copy so that I could see the rest of what they had to say. The two authors are business school grads who also own a marketplace platform (sharetribe.com) which enables you to quickly build and deploy an online marketplace. (I don't use their excellent platform, having already commited to another.) it's obvious that they have spoken to 100s of their customers who run marketplaces. Plus, they have studied the recent history of marketplaces like craigslist, ebay, and airbnb, ec., at an academic level. (But the book is not written in an academic style.). It's very helpful if you are a solo entrepreneur trying to solve all the problems of marketplaces by yourself.