Entrepreneur Press No B.S. Guide to Maximum Referrals and Customer Retention

Wow

Muy buenas ideas y ejemplos

Ok so I'm only on page 14 so far but it's brilliant and a subject the very few write about. Learnt alot in 14 pages. Plus I felt I had to counteract the person who put one star. They are so wrong. This book is great.

Dan Kennedy is one of the best marketing geniuses alive.

An excellent, down-to-earth, practical guide. I do value Kennedy's works, so I fully expected to get a great deal out of it, and I was not disappointed.His ideas are obvious and clear - it is more profitable to keep a happy customer, client or patient than to replace an unhappy one. It is more profitable to get that happy customer to refer a new customer to your business, than to use traditional marketing to go and find one.Most people do not like to make referrals - for many reasons - so the book covers different business people's ways they use to encourage and enable customers to refer effectively and frequently.As per usual, Mr. Kennedy 'tells it like it is' and uses the book to 'sell' his other books, etc - why on earth wouldn't he? If you value one of his books, you'll probably want more.