Pop!: Create the Perfect Pitch, Title, and Tagline for Anything

I would consider this a must read for anyone wanting outstanding results in a creative process.The author is quite thorough, innovative and includes applicable examples in inspiring thought.

Este libro enfoca la búsqueda de nombres para un negocio desde una perspectiva del análisis del mercado y del negocio muy interesante. Las directrices son geniales, aunque seguramente pierda mucho en la traducción, por lo que recomiendo leerlo en su versión original.El problema es que sigue ese ya clásico estilo americano de "Título > Introducción > Subtítulo > Anécdota > Subtítulo > Anécdota ...". Tras un buen consejo no falta nunca un ejemplo del tipo "Cuando Jordan Johnson abrió su tienda de caramelos en San Francisco utilizó la técnica descrita y tuvo un éxito abrumador porque es un consejo estupendo". Es un estilo al que hay que acostumbrarse y reconozco que puede ser efectivo, pero tras 120 páginas te empiezas a preguntar si vale la pena seguir leyendo cada línea o basta con ir al índice y sacar todo el partido en forma de chuleta.Aunque me alegra tenerlo en la estantería como material de consulta, lamento confesar que este ha sido el único libro que no he podido acabar este 2017.

I had heard a lot about Sam Horn and watched her Ted Talk, so getting her book was already a no-brainer... but WOW!!! I have a notebook full of clarity and ideas after just reading through the first section - the W9 and can't wait to get onto the ideas generation for my marketing headlines.I have been in advertising and branding for years and taglines are not my strong suit (I always relied on the copywriters for those), so this book has helped me understand the foundations of creating phrases that pop!I am already loving the ear-worms that are generating themselves as I progress through the book.If you are an entrepreneur or business owner and you want to stand out from the crowd, captivate and intrigue, but words are not your strong suit and you ned to know how to authentically create engaging content, this is the book for you.

Awesome!!!It's written in such a way that you can actually apply it right away to a project and end with the taglines titles... Like a workbook...Her intention is clearly to enable us to write and Pop! And it works.Definitely recommend it.

It's rare to find a book that teaches creative skills in a truly practical way - but Sam Horn has done it.This book is full of techniques and processes to create engaging and memorable titles, product names and tag lines.The title "POP" is an acronym for Purposeful, Original and Pithy; and it's in the latter two areas that this book really shines. Although Sam can't write the perfect tag line for you, she gives you plenty of practical processes to help you do it yourself.For example, she suggests looking up your key words and phrases in a cliche database (such as a Web site for cliches), and using the results to find a suitable cliche you can adapt slightly to match your message. That's a simple idea, but a powerful one. And the book is crammed with dozens of others just like it.This should definitely sit on every marketer's, copywriter's and business owner's shelf, alongside classics such as Word That Sell.