WILEY Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data

excelente! mostra como o uso de dados pode mudar o marketing

Good book but not expect any empirical context.

Extremely good contents...customer and marketing analytics strategyA bit verbose though.

Found myself fascinated by the power of data when properly used. Early on in the age of the Internet I thought only companies doing business online would be the ones to benefit most but with new understanding of how to use data all companies can experience phenomenal growth if they hit the right buttons. This book is a manual of how to do maximize the technology available to us today to make marketing and production choices that are a lot more effective than the shots in the dark we had to make just a few years ago.

A great book from a team of highly experienced people. Dr. Artun apparently first studied this subject during his PhD at Brown, taught certain aspects at NYU, and has been applying to real life scenarios in his startup. Well tested, proven ideas representing state of the art in predictive marketing in the era of Machine Learning.