Consumption Economics: The New Rules of Tech

Lavorando nel settore ho potuto comprendere fenomeni che in effetti erano nell'aria ma non del tutto chiari.Inoltre mi è servito moltissimo per avere ispirazione su nuove iniziative tecnologiche e scelte che si stanno rivelando produttive.Lo consiglio per direttori commerciali e marketing, figure chiave e imprenditori che lavorano nell'ambito delle tecnologie. Molto adatto per chi ha un datacenter (anche piccolo e dello sviluppo applicativo).

Too often entreprenuers are using old concepts of how to build and grow companies in 2012 and beyond. Unfortunately, the entreprenuer's business models, go-to-market, pricing, and delivery models are all inefficient and wrong. Not only do the old models consume too much capital ... it is not how customers are buying today nor how the fastest growing companies are being successful.This book clearly articulates the shift in thinking needed to be successful in the future. It is provocative, innovative and yet practical all at the same time. As a serial entreprenuer, angel investor and private equity investor ... this book is a roadmap on how to suceed in today's hyper competitive technology environment and how to create value while building a great business.The authors have built businesses and advised the biggest and fastest growing technology companies in the world and now have shared their insights in a digestable and articulate manner.A must read for entreprenuers, CEO's, CTO's, angel investors, Venture Capitalists, Private Equity, and public company investors who are building or buying great companies in the technology space (i.e. software, SaaS, Cloud, Social networking, ecommerce, internet and Web 2.0 companies). I always look for practical concepts to help the entreprenuers I work with ... this book didn't disappoint me.

Impossible not to take notes and apply the thinking & logic to your business.

light on insights. stopped reading after 40 pages. gave it to a public library...

Terrific book and I would recommend it to anyone.