Content Chemistry: The Illustrated Handbook for Content Marketing

Perfect for my Masters degree

Clear concepts of digital marketing as well as logical continuity through the entire book.

As someone embarking on the content marketing journey, I will no doubt be referring to this text over and over again for ways to brainstorm content, set up keywords, write with linking and authority in mind, tweak according to analytics, and collaborate...all with the goal of serving my audience and increasing conversions. Incredibly detailed and covering a wide range of topics, I would absolutely recommend this book.

Andy Crestodina's book, Content Chemistry, is fantastic!I'm a digital marketer, focusing on content marketing, which is Andy's area of expertise. Believe me, when I say, professionals and beginners can extract a lot of value from this book - it's insightful, instructive and applicable.

One of the best content marketing books I’ve ever read (and I’ve read a bunch).