e.l.f.Camo CC Cream, SPF 30 Color-Correcting Medium-To-Full Coverage Face Foundation, Delivers An Airbrushed Finish, Vegan & Cruelty-Free, Medium 310 C

I have to say, I remember when E.L.F. first debuted as a cosmetic brand, and they've come an INCREDIBLY long way. I have never been displeased with anything they've come out with in the last two or three years, and there are even a few products of theirs that were so good I either replaced my usual luxury products with it or simply cannot tell the difference. I've never tried a CC Cream before, but have been dying to give it a go, so when I saw this come out I simply HAD to order some.I will say, the package is about on par with what you would normally get from a drugstore brand- it's plastic tubing, and it's not anything especially gorgeous to look at, BUT!!! 1.05 oz is pretty good for the price and quality- my FENTY foundation that I normally use is like $30 or $40 and you still only get 1.08 oz.Now let's talk about coverage, baby! I am a very pasty lady, and because of this ANY hyperpigmentation is super noticeable, especially on my face. I have very rosy cheeks, I have very visible pores on my cheeks and nose, and of course I have some acne scarring from my teenage years. This product covers them smoothly, gracefully, and without any visible caking or creasing. I will say that this is a product you won't want to use for a REALLY full-coverage makeup look, but for my lovelies who like going for a softer, more natural look, this might just be perfect. It's nice and lightweight, and you don't really feel greasy even though it's got a more dewy, natural finish. I am very confident that I could wear this to work and nobody would notice that I had foundation on- which is exactly what I'm going for! And as someone who has difficulty finding foundation that is actually MY shade and not just 'the lightest shade of foundation this brand happens to carry', I do also have to say that they did a fantastic job with their shade matching.So again, I am VERY satisfied with this product, it works very well with products from other brands (I apply a cream blush instead of a powder, and I also tend to use brushes over beauty blenders which do have a way of sometimes scraping makeup off rather than applying more- I have not had a problem with that while using the E.L.F. CC Cream foundation). I highly recommend this to anyone wanting to give a new product a chance.

I was expecting this to be less coverage than my foundation, but it's pretty high coverage. The shade is a perfect match, and it doesn't take much; a little goes a long way. I'm sure it's buildable, but I didn't need to use more than one pump. It does feel a little bit heavy when first applying, but once it dries, you can hardly tell you're wearing it.

I got 150C which is supposed to have cool under tones, so I was expecting a cool pinkish color like my Elf foundation. It has a bit of an orange tint to it. The coverage is good though, i didn't realize it was a matte finish I'm looking for something more dewy looking so I will probably return it. It's great, just not for me.*UPDATE* I should have waited at least a day before reviewing at first because this does not seem good for long wear. Six hours in to work I noticed my makeup was pilling up on my face. Almost like tiny pools of makeup are gathering on my face that can't be blended out. It looked great when I first got to work because I always check my makeup in the office lighting to make sure it looks okay. I didnt sweat or touch my face and have used the same primer for years (elf poreless face primer) so I know it wasn't an issue like that. I can't say how long it lasted before getting splotchy, somewhere between one hour and six hours.

Colors seem off; I had to try 3 shades before I found one that would work - which is very odd because I am in my 40s and do know my skin tone. In the end "Medium Cool" worked best which is bizarre because I am Indian with tan skin and neutral undertones. The pump often does not dispense well and the product looks deflated after one pump - not sure if it's under-filled or if the packaging is just a bad choice, but many times the pump dispenses no product. That said, the coverage is good, though the product is a bit matte/dry (and I say this as someone in their 40s who does have oily/combination skin and usually does want matte products). For the price, it's a good product, but the packaging really needs to be fixed and the labels for the colors adjusted. I also would appreciate a different method of dispensing and packing that lets you see how much is in there, which I imagine will be even more important when the product gets low.

I chose 120N base on my usual foundation shades with US/EU brands, almost the first 1-2 lightest shade, neutral with slightly cool undertone (i.e. MAC NW10/ N4, it cc cream fair porceline / fair beige, NARS L0.5 YangYang). This shade looks slightly warmer than my undertone esp a few hours after applied (slightly oxidation), but can naturally correct my purple-blue dark circles without looking grayish. I put on my elf cc cream after applying Vit C serum and sunscreen, followed by my NARS pressed powder to set my overall makeup. It can last for whole day during this winter in Asia (13-20 Celsius, humidity in 30-50%), neither feeling dry nor patchy. The coverage is medium, my freckles can be concealed for about 50-60% with a total 1 pump for all over face, but do not feel thick. Very similar to it cosmetic cc cream in overall texture and outcome, with a more valuable price! I will definitely continue use the elf cc cream and try it in the hotter weather, see if it is suitable for the hot humid Asia weather.