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K**N
Great insight in an easy-to-read package
This is a wonderful book for small business owners, or anyone looking to improve the customer service aspect of their current business. Extra Mile caught my attention from the beginning of the book when I noticed it echoed my evaluation on the three core stages of customer service: Acquisition, serving, and most importantly, retention. While I thought this book was only going to provide insight as to how to improve customer service, it actually provided many applications that your every day businessman may not think about. It including the importance of assessing your customer base: how to use surveys effectively, using past customers for insight, and the ever-important task of integrating social media.Overall this is a wonderful book and I would recommend it to anyone who is trying to grow AND retain their business.I was provided this book in exchange for my honest and unbiased opinion.
E**T
Insightful, even from a customer's standpoint
I honestly thought that this book would be on the boring side, unable to hold my attention. Fortunately, I was wrong. The book dives right in, discussing what you need to know, how to use the book, etc. and provides a plethora of information that I found to be incredibly useful. The set up also makes it easy to jump ahead to find something specific.I found the book to be incredibly useful for me as a customer. It was obviously intended for those in the customer service industry, but for me, I feel that it has helped me, as a customer, learn to identify customer service that goes above and beyond. After reading, I feel that I can make more informed decisions about the companies I decide to purchase from, work with, etc. based on their customer service practices.My husband works in the food service industry and hopes to one day own his own restaurant. He has tried to explain to me numerous times about how important it is to "pay more attention to the negative than the positive." I never really understood exactly what that meant until after reading this book. I believe that what he is saying is that no matter how many glowing reviews you have, no matter how many awards you have, a single negative review casts a dim light on your company. You MUST rectify complaints to the best of your ability before reveling in the positive reviews. An excellent tip for all!The reason I am giving this book four stars as opposed to five is because I feel that the price is steep for an informational, non-fiction e-book. With that said, there is a great deal of information inside.* Product provided free of cost in exchange for an unbiased review.
D**S
Lot of Tips & Ideas!
I have worked, in one form or another, in customer service for years but I still found this book to be insightful and packed full of tips, ideas and thoughtful information. Each chapter provides tips to help us all improve how we look and deal with the public. We all know when we are received bad customer service and what that looks like, but really providing quality customer service is an art. This book provides great information, advice, tips and frankly common sense ideas that sometimes get lost in translation. It provides a lot of ideas and helps you see if one way doesn't work there is always another way. A reminder that customer service isn't a department, it starts from the first contact through the last contact. Great book to learn by or as a reference or reminder, you will find a lot of help ideas. I received this book free for my unbiased and honest review, the experience and opinions are my own.
J**N
I've worked in customer service jobs of all types for the last 12 years (currently caller center work for a major cell phone car
I don't read a lot of self improvement books but this one really hit home for me. I've worked in customer service jobs of all types for the last 12 years (currently caller center work for a major cell phone carrier) and always thought I was amazing with customer service but this book just reminded me how much better I can be at it. I love how the author explains that customer service isn't just a department but it's everyone working in a company. I wish so many other people had this same thought. With us being in the technology era where everything is put on social media, I feel like more people should enhance their customer service skills and take some tips from this book to do so.. I love how this book is a step by step guide to equip the business owner, the associates, all the way to call centers with the tools they need to identify their top customers, satisfy unhappy ones, and keep them all as your customer base. It really is a team effort as every person that works within your company has the opportunity to leave a good or bad impression of your brand. Working as a customer care agent, I feel like there's a big disconnect between what the customer wants and what the higher ups think the customer wants and I feel like this book would help many higher ups realize what people really want in a company. I definitely plan to let my managers know about this book and open their eyes on how important great customer service isI received this book for free for an honest review, all opinions in this review are my own.
A**S
Such a Great Help!
I have worked in customer service or have had to deal with customers basically my entire working life, like most people. It's always good to come across new ways to help keep customers happy and returning to your store! This book does just that. It covers the basic "do's" and "don't"s of customer service and general rules of dealing with customers, with real life scenarios to help you put what you've learned so far to use. Other sections of the book talk about how to build customer loyalty, how to handle a crisis with a customer, and it even covers customer service over the internet. This book is full of useful information and tips and would be extremely helpful to anyone who has to deal with customers at their job.I received this e-book at a discounted price, in exchange for my unbiased opinion and I would recommend it to anyone working in any type of customer service!
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