Signs Of Opportunity: How Lamar Advertising grew into the biggest billboard business in America

I bought the book and read the book. I liked it. I would recommend this book for anyone who want to know more about the Sign Industry.

This book is really badly written. For an author with a PHD, I wouldnt be so proud to have put my name to this book. There are a lot of colloquial phrases which come across like a kids story as opposed to a real success story.That said, the story itself is fairly interesting. You just need to filter through the a lot of rubbish to get the key points out. Do you need to buy the book to get the story - probably not. I suspect that you can get this all off the annual report and wikipedia.

Horrible