How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

I don't understand all the hype. I don't think correlation is the right tool, and if you're a small brand with a limited budget, the advice stemming from this analysis might lead you astray.

I am an award-winning, Adjunct Professor and Associate Director of the Master of Market Program, at the Schulich School of Business in Toronto, Canada. I instruct the Brand Management courses on the MBA and MMKG programs and have adopted Jenni Romaniuk's book as the course text. The key to understanding the deep value it provides is recognition it stems from an empirical, evidence-based approach to marketing. I cannot recommend it highly enough to practitioners, academics and students.

A qualidade material do livro (capa dura), a rapidez de entrega...tudo 5 estrelas!Quanto ao conteúdo, o livro é mesmo excelente. Mind blowing!

How brands grow part 2 revised edition strengthen and elaborate in a lighter writing on the the foundational book How brands grow. The rules are the same however deeper insights have been given on particular angles such as CEP, media mix, emerging markets and so on. This book is for businessmen who want to bring out the most of their marketing budgets. As everything from the Institute, it’s grounded in research and provide some principles that can be applied instantly. Overall the book is worth the read.

A seminal, authoritative, definitive book on growing brands. It clarifies, dispels and/or challenges many existing conventions and beliefs in marketing and advertising. Must read for marketers.If you're buying this in India, please avoid the seller, Sunrise Book Store. They're cheats and will sell it for anywhere between 50 to 100 percent markup. Would recommend buying it from any other seller.